Country Report

Butter and Margarine in

Butter and Spreads in Japan

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Foodservice struggles, but home seclusion provides a bit of better news for butter

Butter has posted strong growth in 2020 driven by consumers spending more time at home due to COVID-19. The demand for butter has soared, with this seen especially during the state of emergency, with people spending more time cooking and baking at home due to the closure of schools and businesses.

Margarine receives a temporary respite as an affordable alternative to butter

Margarine struggled during the review period due to the negative image of trans fatty acids, which are found in some margarine products, and the growing trend towards more natural products such as butter. However, similar to butter, sales have improved in 2020 thanks to consumers spending more time at home.

Fermented butter brings new sales angle to the market

Traditionally, non-fermented butter has been the norm in Japan. However, in recent years, fermented butter, a type of butter common in Europe, has become increasingly available in Japanese stores.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Japan?
What are the major brands in Japan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice struggles, but home seclusion provides a bit of better news for butter

Margarine receives a temporary respite as an affordable alternative to butter

Fermented butter brings new sales angle to the market

RECOVERY AND OPPORTUNITIES

Manufacturers focused on longer term solutions to declining demand

Megmilk Snow Brand looks to build consumer base through innovation

Meiji follows suit with its own innovations

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Outlet closures stimulate a decline in volume sales of packaged food to foodservice in 2020
Government programme assists dairy producers
State of emergency stimulates alteration in business models

Consumer Foodservice

Outlet closures and shorter working hours due to COVID-19 negatively impact consumer foodservice in 2020
Foodservice players expand into delivery options and frozen food in order to offset decline in outlet sales
Joint efforts to support ailing consumer foodservice industry after the onslaught of COVID-19 while menus focus more heavily on the healthy

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Foodservice struggles, but home seclusion provides a bit of better news for butter

Margarine receives a temporary respite as an affordable alternative to butter

Fermented butter brings new sales angle to the market

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice struggles, but home seclusion provides a bit of better news for butter

Margarine receives a temporary respite as an affordable alternative to butter

Fermented butter brings new sales angle to the market

RECOVERY AND OPPORTUNITIES

Manufacturers focused on longer term solutions to declining demand

Megmilk Snow Brand looks to build consumer base through innovation

Meiji follows suit with its own innovations

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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