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Butter has posted strong growth in 2020 driven by consumers spending more time at home due to COVID-19. The demand for butter has soared, with this seen especially during the state of emergency, with people spending more time cooking and baking at home due to the closure of schools and businesses.
Margarine struggled during the review period due to the negative image of trans fatty acids, which are found in some margarine products, and the growing trend towards more natural products such as butter. However, similar to butter, sales have improved in 2020 thanks to consumers spending more time at home.
Traditionally, non-fermented butter has been the norm in Japan. However, in recent years, fermented butter, a type of butter common in Europe, has become increasingly available in Japanese stores.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Japan with research from Euromonitor's team of in-country analysts.
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