Country Report

Butter and Margarine in

Butter and Spreads in Japan

20 pages, Sep 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for butter will recover thanks to stable supply

Butter is expected to see stable growth over the forecast period following a sharp decline due to shortages.

Trans fatty acids undermine demand

Margarine in Japan is expected to see a slowing in the rate of decrease, although it will continue to decline due to the negative image of trans fatty acids, which are generally found in margarine and other food products.

COMPETITIVE LANDSCAPE

Megmilk Snow Brand leads with largest value share

Megmilk Snow Brand continues to lead butter and spreads in Japan thanks to its strong presence in the dairy industry.

Meiji maintains second position

Meiji remained the second strongest player in butter and spreads in Japan in 2018, though the company also suffered from the stagnation in the domestic margarine category due to trans fatty acids.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Japan?
What are the major brands in Japan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Japan - Category analysis

HEADLINES

PROSPECTS

Demand for butter will recover thanks to stable supply

Trans fatty acids undermine demand

COMPETITIVE LANDSCAPE

Megmilk Snow Brand leads with largest value share

Meiji maintains second position

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food

Health and convenience the key trends over the review period

Domestic companies remain dominant despite rise in imports

Store-based retailing dominates but internet retailing shows promise

Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice

Demographic trends limit development of foodservice
Health a key feature of consumer foodservice
Instagram drives innovation as operators look to create photogenic menus

Consumer Foodservice

Ageing population and limited wage growth limiting development of consumer foodservice
Healthy dishes a focus for operators
Convenience important for time-pressed consumers

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for butter will recover thanks to stable supply

Trans fatty acids undermine demand

COMPETITIVE LANDSCAPE

Megmilk Snow Brand leads with largest value share

Meiji maintains second position

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Japan - Category analysis

HEADLINES

PROSPECTS

Demand for butter will recover thanks to stable supply

Trans fatty acids undermine demand

COMPETITIVE LANDSCAPE

Megmilk Snow Brand leads with largest value share

Meiji maintains second position

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Ageing population influences performance of packaged food

Health and convenience the key trends over the review period

Domestic companies remain dominant despite rise in imports

Store-based retailing dominates but internet retailing shows promise

Health and convenience likely to remain on the agenda for ageing population

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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