Despite price rises led by inflationary pressures, and although consumers in Japan are becoming more thoughtful and selective in their spending, butter in Japan is set to see slow and steady growth in both retail volume and current value terms over the forecast period. More consumers are expected to incorporate butter into their home cooking along with the Westernisation of the Japanese diet, leading to a continued shift from margarine to butter.
While butter is expected to see slow and stable retail volume growth in the forecast period, as consumers increasingly incorporate butter into home-cooking with the Westernisation of the diet, margarine is set to continue to decline, due the prolonged negative image of trans fats, which are often contained in margarine. Sales of margarine sharply declined in Japan in 2015, when the US Food and Drug Administration made an announcement it would be regulating the use of partially hydrogenated oils (PHOs), which contain large amounts of trans fatty acids, from June 2018.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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