Butter in Japan is set to see slow and steady growth in both retail volume and current value terms over the forecast period. While the demand for butter for home cooking or baking, which was strong during the height of the pandemic, will be lower due to the normalisation of lifestyles, the demand for butter for breakfast will continue to a certain degree, with many Japanese companies likely to continue implementing either remote working or hybrid working, and more people will eat breakfast at home.
While butter is expected to maintain a positive performance in the forecast period, margarine and spreads will continue to see a steady decline, due to the negative image of trans fatty acids, which are often contained in margarine. Sales of margarine in Japan sharply declined in 2015, just prior to the review period, when the US Food and Drug Administration announced that it would regulate the use of partially hydrogenated oils (PHOs), which contain large amounts of trans fatty acids, from June 2018.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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