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Country Report

Butter and Margarine in

Butter and Spreads in Japan

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable supply supports butter growth

Butter remained the only area of butter and spreads to see positive growth in 2019. Growth was supported by a stable butter supply.

Margarine struggling due to unhealthy image of trans fatty acids

The unhealthy image of trans fatty acids continued to have a negative impact on sales of margarine at the end of the review period. Trans fatty acids are commonly found in margarine, as well as other food products, and manufacturers have identified this as a key issue, putting greater effort into earning the trust of consumers.

Manufacturers look to innovation to expand consumer base

With the butter and spreads category suffering ongoing decline, it is seeing manufacturers increasingly look to innovation in terms of flavour and target age groups to generate growth. More and more companies are trying to strengthen their product lines for spreads, introducing products such as sweetened spreads and spreadable butter.

COMPETITIVE LANDSCAPE

Megmilk Snow Brand builds on dairy strength through communication and innovation

Megmilk Snow Brand remains the largest player in butter and spreads in Japan thanks to its strong presence in the dairy industry. The company has identified consumer distrust of trans fatty acids as the most important issue affecting margarine and put greater effort into earning consumers’ trust.

Meiji pioneering spreadable butter

Megmilk Snow Brand is not the only major butter and spreads player looking to expand its consumer base and generate growth through innovation. Innovation also played a part in the share growth of Meiji, the second largest player in the category, towards the end of the review period.

Fermented butter gaining in popularity

Traditionally, non-fermented butter has been the norm in Japan. However, in recent years, fermented butter, a type of butter common in Europe, has become increasingly available in Japanese stores.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Japan?
What are the major brands in Japan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Japan - Category analysis

HEADLINES

PROSPECTS

Stable supply supports butter growth

Margarine struggling due to unhealthy image of trans fatty acids

Manufacturers look to innovation to expand consumer base

COMPETITIVE LANDSCAPE

Megmilk Snow Brand builds on dairy strength through communication and innovation

Meiji pioneering spreadable butter

Fermented butter gaining in popularity

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience

Media attention plays key role in shaping demand

Shifting character of demand has potential to destabilise competitive landscape

Consumers drawn to convenient shopping options

Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice

Demographic trends shaping foodservice demand
Labour shortage boosts demand for convenience
Targeting rising inbound tourism

Consumer Foodservice

Demand for convenience boosting consumer foodservice
Health trend exerting a growing influence on consumer foodservice
Instagram places growing emphasis on visual appearance of food and drink in consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stable supply supports butter growth

Margarine struggling due to unhealthy image of trans fatty acids

Manufacturers look to innovation to expand consumer base

COMPETITIVE LANDSCAPE

Megmilk Snow Brand builds on dairy strength through communication and innovation

Meiji pioneering spreadable butter

Fermented butter gaining in popularity

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in Japan - Category analysis

HEADLINES

PROSPECTS

Stable supply supports butter growth

Margarine struggling due to unhealthy image of trans fatty acids

Manufacturers look to innovation to expand consumer base

COMPETITIVE LANDSCAPE

Megmilk Snow Brand builds on dairy strength through communication and innovation

Meiji pioneering spreadable butter

Fermented butter gaining in popularity

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience

Media attention plays key role in shaping demand

Shifting character of demand has potential to destabilise competitive landscape

Consumers drawn to convenient shopping options

Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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