Sales of butter and spreads are likely to continue declining over the forecast period in retail volume and value terms (at constant 2023 prices). This projection is mostly based on three factors.
Despite negative perceptions in terms of health and wellness, and the increasing preference of many Belgians towards edible oils, butter remains a strongly rooted, traditional element of Belgian gastronomy and eating habits. In 2022 and 2023 the category was severely affected by price increases, resulting in a further drop in demand.
Disposable income is expected to slowly recover over the forecast period as inflation stabilises and the economic situation improves. As such, consumers are likely to gradually stop downtrading and some people will start looking for premium products again.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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