Sales of butter and spreads are likely to continue declining over the forecast period in retail volume and value terms (at constant 2023 prices). This projection is mostly based on three factors.
Despite negative perceptions in terms of health and wellness, and the increasing preference of many Belgians towards edible oils, butter remains a strongly rooted, traditional element of Belgian gastronomy and eating habits. In 2022 and 2023 the category was severely affected by price increases, resulting in a further drop in demand.
Disposable income is expected to slowly recover over the forecast period as inflation stabilises and the economic situation improves. As such, consumers are likely to gradually stop downtrading and some people will start looking for premium products again.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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