Butter and spreads is anticipated to see slow constant retail value growth rates during the forecast period. The baking trend will likely slow as the pandemic eases and Belgians return to their pre-pandemic routines, with less time to bake.
Plant-based butter and spreads is taking the category into a new direction with health and sustainability at the forefront. More and more Belgians are adopting a flexitarian diet and looking for a plant-based butter or spread to add to their repertoire.
Belgians are seeking more local and transparent dairy products which are typically purchased from outdoor markets, bio stores such as Färm and directly from the farm. This trend will take some retail value sales from supermarkets, which are the most common channel for purchasing butter and spreads.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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