If there is one thing to take from the past few years, it is the need for companies to be nimble and reactive to the market. One way in which they can be proactive in a volatile climate is through a dynamic pricing model.
In 2018, the FDA imposed regulations banning the use of high-fat oils in margarine that increase LDL cholesterol. Although the change occurred years ago, the health and wellness trend has seen massive traction during the pandemic, which has continued even as it eases.
Plant-based labelling has been popping up across categories in the grocery aisles, and the dairy industry is where this trend is really heating up. Specifically looking at plant-based butter, the hesitation to use this product is not even in the ingredients list, which is the usual barrier to purchase in plant-based alternatives.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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