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Learn moreNov 2020
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Quarantine in the US has contributed to an increase in home cooking. During the early months of the COVID-19 pandemic, consumers focused on stockpiling basic ingredients used for cooking, as there were widespread concerns about the ability of supply chains to cope.
Butter and spreads saw a significant decrease in volume sales through foodservice in 2020. Much like other packaged food categories, butter, margarine and spreads have suffered from the closures of restaurants.
Stockpiling favoured stalwart brands and private label options in the first half of 2020. Value became a central concern for consumers early in the year, as they not only grew the size of their baskets during shopping trips but were also less likely to try new brands with novel positionings.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in USA with research from Euromonitor's team of in-country analysts.
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