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Country Report

Butter and Margarine in

Butter and Spreads in the US

24 pages, Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter benefits from shift towards full-fat, natural products as margarine struggles

2018 saw butter set sales records and the category is set for further positive growth over the forecast period. Growing numbers of studies now promote the value of natural fats as part of a healthy diet.

Organic butter set for growth due to natural food trends and the glut of organic milk

Demand for organic milk has been growing in recent years, encouraging more farmers to transition to organic production. However, organic certification can be a difficult, time consuming and expensive process for farmers and, as such, organic production of milk remains low and is only now catching up with consumer demand.

Rising demand for plant-based spreads and cooking fats poses threat to traditional products

As plant-based alternatives gain popularity across all dairy categories, manufacturers are developing new plant-based alternatives to butter. Products that have caught the attention of consumers include unique items such as aquafaba, made from the liquid residue from chickpeas.

COMPETITIVE LANDSCAPE

Glut of milk to drive down prices, especially for category-leading private label lines

Private label players have long capitalised on the opportunity to provide butter and spreads at lower price points than branded manufacturers. As the recent excess milk supply has suppressed dairy prices generally, private label players in butter have compounded this trend by reducing prices further.

Introduction of convenient squeezable spreads primes Land O’ Lakes to expand

Drawing on the convenience and no-mess trends for family eating, Land O’ Lakes is expanding its product portfolio by introducing butter in new pack types. Its new Soft Squeeze brand offers full-fat butter in a tube and is positioned as a product to facilitate healthy eating with quick preparation and clean-up.

Unilever sells spreads brands to KKR, a sign of limits to future growth in margarine

2018 saw Anglo-Dutch consumer goods giant Unilever sell its leading margarine brands Country Crock and I Can’t Believe It’s Not Butter! to global investment management company KKR. Americans have long been enthusiastic consumers of margarine.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Butter benefits from shift towards full-fat, natural products as margarine struggles

Organic butter set for growth due to natural food trends and the glut of organic milk

Rising demand for plant-based spreads and cooking fats poses threat to traditional products

COMPETITIVE LANDSCAPE

Glut of milk to drive down prices, especially for category-leading private label lines

Introduction of convenient squeezable spreads primes Land O’ Lakes to expand

Unilever sells spreads brands to KKR, a sign of limits to future growth in margarine

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice

Consumer Foodservice

Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter benefits from shift towards full-fat, natural products as margarine struggles

Organic butter set for growth due to natural food trends and the glut of organic milk

Rising demand for plant-based spreads and cooking fats poses threat to traditional products

COMPETITIVE LANDSCAPE

Glut of milk to drive down prices, especially for category-leading private label lines

Introduction of convenient squeezable spreads primes Land O’ Lakes to expand

Unilever sells spreads brands to KKR, a sign of limits to future growth in margarine

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Butter benefits from shift towards full-fat, natural products as margarine struggles

Organic butter set for growth due to natural food trends and the glut of organic milk

Rising demand for plant-based spreads and cooking fats poses threat to traditional products

COMPETITIVE LANDSCAPE

Glut of milk to drive down prices, especially for category-leading private label lines

Introduction of convenient squeezable spreads primes Land O’ Lakes to expand

Unilever sells spreads brands to KKR, a sign of limits to future growth in margarine

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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