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Country Report

Butter and Margarine in

Butter and Spreads in the US

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter continues to benefit from its new all-natural image

Butter’s remarkable turnaround from a shunned, unhealthy pariah to an embraced, essential element of cooking, snacking and even beverages has as much to do with the popularity of high-fat items as it does with the new focus on all-natural products. Butter’s perception as being a natural product has helped it to continue to outperform margarine as well as to thrive in an overall context of trends that favour plant-based foods that might otherwise have benefited oils for occasions when butter could be used.

Accessibility of organic butter continues improving

2018 saw an oversupply of organic milk that led to lower prices in organic butter, helping to drive growth in the category. These lower prices may, in the forecast period, become a permanent feature of the US dairy industry as large industrial-style dairy producers convert large portions of their production to organic methods.

Further decline expected for margarine and cooking fats

Changing preferences for all-natural sources of fat will continue to have harmful effects on the margarine and spreads and cooking fats categories over the forecast period. Concerns over the negative health impacts of transfats have had lasting consequences for these products, even years after most major producers have introduced transfat-free varieties.

COMPETITIVE LANDSCAPE

Leading player Land O’ Lakes innovates in novel ways

Although Land O’Lakes has yet to add any organic or grass-fed butters to its portfolio, innovations have come in many other forms from this industry leader. Taking advantage of the popularity of higher-fat European butters for cooking, Land O’Lakes has launched a European-style butter with greater milk fat content than any other butter in its line-up.

Ornua Co-Op goes from niche player to second place in butter

Kerrygold’s success in the US is remarkable not just for any butter producer, but especially for an imported brand that is perceived by most consumers to be an upmarket product. The Kerrygold brand’s success can be attributed largely to promotion and marketing efforts, which successfully linked the product with its Irish origins and placed the brand in a premium position relative to other butter brands.

Unilever moves out of margarine and spreads with the sale of its brands to KKR

Unilever completed the sale of its spreads business, including leading margarine brands Country Crock and I Can’t Believe It’s Not Butter!, to global investment management company KKR in 2018. The prevailing trends in recent years have been highly unfavourable for margarine, persuading Unilever to divest its flagship margarine brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Butter continues to benefit from its new all-natural image

Accessibility of organic butter continues improving

Further decline expected for margarine and cooking fats

COMPETITIVE LANDSCAPE

Leading player Land O’ Lakes innovates in novel ways

Ornua Co-Op goes from niche player to second place in butter

Unilever moves out of margarine and spreads with the sale of its brands to KKR

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Products generally viewed as unhealthy have more opportunity in foodservice
Plant-based alternatives show significant growth in foodservice
More accountability for foodservice operators means more selectivity when purchasing ingredients

Consumer Foodservice

Consumer foodservice offers vital gateway to new and unique food items
Effective technology platforms becoming increasingly important
Selectivity increasingly defines foodservice spending among consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter continues to benefit from its new all-natural image

Accessibility of organic butter continues improving

Further decline expected for margarine and cooking fats

COMPETITIVE LANDSCAPE

Leading player Land O’ Lakes innovates in novel ways

Ornua Co-Op goes from niche player to second place in butter

Unilever moves out of margarine and spreads with the sale of its brands to KKR

Overview

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Overview

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Table of Contents

Butter and Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Butter continues to benefit from its new all-natural image

Accessibility of organic butter continues improving

Further decline expected for margarine and cooking fats

COMPETITIVE LANDSCAPE

Leading player Land O’ Lakes innovates in novel ways

Ornua Co-Op goes from niche player to second place in butter

Unilever moves out of margarine and spreads with the sale of its brands to KKR

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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