Country Report

Butter and Margarine in

Butter and Spreads in the US

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Quarantine in the US has contributed to an increase in home cooking. During the early months of the COVID-19 pandemic, consumers focused on stockpiling basic ingredients used for cooking, as there were widespread concerns about the ability of supply chains to cope.

Restaurant closures results in a collapse in foodservice sales

Butter and spreads saw a significant decrease in volume sales through foodservice in 2020. Much like other packaged food categories, butter, margarine and spreads have suffered from the closures of restaurants.

With consumers going back to basics this helps drive private label sales

Stockpiling favoured stalwart brands and private label options in the first half of 2020. Value became a central concern for consumers early in the year, as they not only grew the size of their baskets during shopping trips but were also less likely to try new brands with novel positionings.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in USA?
What are the major brands in USA?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Restaurant closures results in a collapse in foodservice sales

With consumers going back to basics this helps drive private label sales

RECOVERY AND OPPORTUNITIES

Foodservice will recover after the setbacks experienced in 2020

Pandemic slows premiumisation in spreads

Butter expected to continue benefiting from its new all-natural image

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Manufacturers shift focus from foodservice to retail, although some find it easier to adapt than others
Growth for food delivery has been key for packaged food sales to foodservice
More accountability for foodservice operators will mean more selectivity when purchasing ingredients

Consumer Foodservice

Foodservice operators struggle to stay afloat amid decreased demand in 2020, and have to adapt to survive
Foodservice industry may not see an immediate shift back to “normal”
Consumer foodservice will offer a vital gateway to new food items

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Restaurant closures results in a collapse in foodservice sales

With consumers going back to basics this helps drive private label sales

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumer behaviour during the pandemic drives sales of butter

Restaurant closures results in a collapse in foodservice sales

With consumers going back to basics this helps drive private label sales

RECOVERY AND OPPORTUNITIES

Foodservice will recover after the setbacks experienced in 2020

Pandemic slows premiumisation in spreads

Butter expected to continue benefiting from its new all-natural image

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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