Butter and spreads will continue to decline in terms of retail volume sales throughout the forecast period, though the fall will gradually become less steep after an initial dip over 2023-24. Margarine and spreads is set to suffer most.
In 2023 retail sales of butter are feeling the weight of prohibitive pricing, pressuring volume growth. Over the forecast period, however, butter can expect a discernible though tempered road to recovery.
Major players in margarine and spreads, such as Upfield Holdings, for example, are anticipated to increase investment in highlighting the natural credentials of their offerings in order to boost volume sales during the forecast period. While Dutch consumers will remain willing to splurge on premium products, the looming cost-of-living crisis threatens to reshape purchasing decisions and buying behaviour.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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