Butter and spreads is expected to continue to see positive retail volume and current value growth over 2021. The category is predicted to continue to attract attention, mainly due to the robust cooking from home trend, which gained strength during Coronavirus (COVID-19) in the Netherlands.
The Netherlands continues to see higher demand for plant-based alternatives to butter as plant-based diets gradually transition from a niche to a more widespread trend among Dutch consumers. This is seeing a response from manufacturers in terms of the increasing production of such alternatives.
As the interest of Dutch consumers in “green” consumption keeps developing, manufacturers and retailers are responding by adapting their portfolios and assortments to changing demands. As consumer preferences shift towards plant-based butter and margarine, as well as products without palm oil, companies are stepping up their production of such products, while supermarkets have been expanding the shelf space allotted for items like palm-oil free margarine.
Overall, butter and spreads is projected to see retail volume sales stagnate over the forecast period. Butter is set to drive retail volume growth, with cooking fats and margarine and spreads seeing small, but steady decreases as the forecast period progresses.
The trend for healthy eating is expected to gain currency during the forecast period, building on the robust home-cooking trend. This trend has been enhanced by the COVID-19 experience.
Margarine and spreads is predicted to benefit from the growing interest in plant-based and vegan-positioned products. Major players in margarine and spreads are expected to launch new products positioned as more natural and nutritious.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Butter and Spreads research and analysis database.
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