Despite continued investment and innovation by leading player Upfield in butter and spreads, retail volume sales levels are expected to decline marginally in the forecast period. Food consumption patterns in the Netherlands relating to breakfast, lunch and dinner have been evolving for many years with consumers shifting away from the traditional sandwich for breakfast and lunch where butter and spreads are commonly used.
Not only is butter still popular for baking, but it is also increasingly used when cooking a meal or to spread on toast or a sandwich. For a long time, butter was seen as an unhealthy option as it contains a high percentage of saturated fat.
The growing production, availability and demand for “green” options with no palm oil in products is highly important to Dutch consumers and is set to drive category development in the forecast period. Plant-based oils will remain a major ingredient in cooking fats, margarine and spreads and this means sustainability will remain a major talking point.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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