With the health and wellness trend expected to influence various categories of dairy products and alternatives during the forecast period, it is believed that clarified butter, also known as ghee, has strong potential to appeal to a significant proportion of the population of the Dominican Republic. Specifically, it is believed that there is possibly a substantial consumer base for clarified butter comprising those who are sensitive to lactose or completely lactose intolerant and therefore face dietary restrictions that prevent them from consuming butter or products containing butter, a product which is particularly high in lactose.
While small local grocers set to remain the leading retail distribution channel for butter and spreads over the forecast period, hypermarkets and, in particular, supermarkets are expected to continue gaining ground due to the lower and more consistent pricing that these retail channels usually represent. In particular, the availability of private label grocery items from chained modern grocery retailers is expected to become an increasingly attractive proposition as high inflation erodes the purchasing power of the population of the Dominican Republic.
The pressure that has come on household incomes due to high inflation towards the end of the review period is expected to remain in effect during the early stages of the forecast period. With this in mind, it is likely that many consumers will turn to margarine and spreads as a relatively economical option, especially in comparison with butter.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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