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Country Report

Butter and Margarine in

Butter and Spreads in Dominican Republic

Sep 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter remains popular but innovation may help deal with competition from healthier options

Sales of butter and spreads continued to record positive growth in the Dominican Republic in 2019 as demand for these products remained steady. Among all products, butter saw slightly faster growth in 2019 compared to previous years but more innovation could help drive stronger sales growth.

Dominican consumers continue to move towards healthier vegetable-based spreads

Vegetable-based spreads are experiencing stronger growth. Amid the ongoing health and wellness trend in the Dominican Republic, consumers continue to migrate towards products that they perceive as healthier.

Private label has negligible presence but unpackaged products are widely available

Private label is not yet a strong contender in butter and spreads in the Dominican Republic. Given the variety of branded products available to consumers at affordable prices, private label has not carved out a meaningful presence.

COMPETITIVE LANDSCAPE

Varied portfolio of local and imported spreads keeps Mercasid in leading position

Mercasid SA continues to lead sales of butter and spreads in the Dominican Republic thanks to its large portfolio of various spreads and margarines. Its traditional brands, including Dorina (its best-selling brand), Manicera and Mazorca, are widely recognised and trusted by Dominican households.

Sosua and Rica benefit from long-established and extensive distribution and consumer recognition and trust

While Mercasid SA remains the leading player in butter and spreads because of the breadth of its portfolio, the leading brand position is still claimed by Sosua from Sigma Alimentos Dominicana SA, a strong player in dairy. Sosua remained the leading brand of butter in 2019.

Local players control butter and spreads but imported brands slowly carve out niche

Local players continue to dominate sales of butter and spreads in the Dominican Republic. Nevertheless, while local brands including Sosua and Rica remain the top sellers, the value shares of some imported brands of butter and spreads are increasing.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Dominican Republic?
What are the major brands in Dominican Republic?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Butter remains popular but innovation may help deal with competition from healthier options

Dominican consumers continue to move towards healthier vegetable-based spreads

Private label has negligible presence but unpackaged products are widely available

COMPETITIVE LANDSCAPE

Varied portfolio of local and imported spreads keeps Mercasid in leading position

Sosua and Rica benefit from long-established and extensive distribution and consumer recognition and trust

Local players control butter and spreads but imported brands slowly carve out niche

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Healthy economy has a positive impact on packaged food

Private label continues to make gains in packaged food

No major changes seen in the competitive landscape

Traditional channel still going strong despite the expansion of the modern channel

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

Vibrant tourism contributes to strong foodservice sales
Local players serve as major suppliers
Solid economic growth fuels sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter remains popular but innovation may help deal with competition from healthier options

Dominican consumers continue to move towards healthier vegetable-based spreads

Private label has negligible presence but unpackaged products are widely available

COMPETITIVE LANDSCAPE

Varied portfolio of local and imported spreads keeps Mercasid in leading position

Sosua and Rica benefit from long-established and extensive distribution and consumer recognition and trust

Local players control butter and spreads but imported brands slowly carve out niche

Overview

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Overview

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Table of Contents

Butter and Spreads in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Butter remains popular but innovation may help deal with competition from healthier options

Dominican consumers continue to move towards healthier vegetable-based spreads

Private label has negligible presence but unpackaged products are widely available

COMPETITIVE LANDSCAPE

Varied portfolio of local and imported spreads keeps Mercasid in leading position

Sosua and Rica benefit from long-established and extensive distribution and consumer recognition and trust

Local players control butter and spreads but imported brands slowly carve out niche

CATEGORY DATA

Packaged Food in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Healthy economy has a positive impact on packaged food

Private label continues to make gains in packaged food

No major changes seen in the competitive landscape

Traditional channel still going strong despite the expansion of the modern channel

Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

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