The trends established in butter and spreads in the review period are expected to continue in the forecast period. Retail volume sales of butter are expected to continue to rise, with an even higher increase in current value terms.
Butter is expected to see particularly strong volume growth through foodservice in the forecast period – higher than in retail. Although regional lockdowns are still happening from time to time in different areas, chained European full-service restaurants is expected to grow rapidly over the next five years as the pandemic starts to come under better control through vaccination.
Demand for butter grew strongly during the review period, and this has attracted growing interest from foreign players looking to emulate the success of New Zealand company Fonterra. With the Chinese government encouraging consumers to increase their dairy consumption as part of its health strategy, this is likely to result in more foreign players looking to access the market.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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