Competitive Landscape
Fonterra Remains the Leader as Domestic Brands and Private Label Gain Share
Butter and spreads in China remains highly concentrated, with Fonterra Commercial Trading (Shanghai), Lactalis Groupe and Shanghai Gaofu Longhui Foods together accounting for a predicted 77% share in 2026. However, concentration has gradually eased over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in China?
- Which are the leading brands in Butter and Spreads in China?
- How are products distributed in Butter and Spreads in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in China - Category analysis
Key Data Insights
Butter and Spreads Summary
Western Cooking and Baking Habits Support Steady Growth
Domestic Butter Gains Ground as Consumers Prioritise Value
La Conviette Taps Premium Demand
Western Cooking Habits Expected to Support Sustained Butter Demand
Premium and Value Butter to Outperform While Margarine Loses Relevance
Fonterra Remains the Leader as Domestic Brands and Private Label Gain Share
O2o Delivery Accelerates E-Commerce Growth as Traditional Retail Loses Ground
Health and Wellness Priorities Reshape Product Development
Recent Launches Showcase Functional and Flavour-Led Formats
Innovation Strengthens Differentiation and Brand Loyalty
Dairy Products and Alternatives in China - Industry Overview
2026 Developments
Key Data Insights
Demographic and Demand Pressures Weigh on China's Dairy Landscape
Clinical Nutrition Reshapes Product Innovation across Life Stages
Functional Indulgence Expands Snacking and Flavour-Led Innovation
Product Shifts Expected to Create Contrasting Growth Prospects
Localised Plant-Based Products Set to Broaden Everyday Consumption
Cautious Spending to Raise the Threshold for Premiumisation
Leaders Face Growing Pressure From Premium and Value-Focused Players
Acquisitions and Portfolio Optimisation Reshape Corporate Strategies
Declining Relevance of Supermarkets Reshapes Dairy Retailing
Specialist and Value-Led Formats Broaden Their Appeal
Online-To-Offline Services Accelerate Online Retail Growth
Wellness, Protein and Clean Labels Steer Innovation
Recent Launches Showcase Precision Nutrition and Active Living
Competition Intensifies and Retail Channels Fragment
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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