Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Butter and Spreads in Kenya

September 2021
USD 990
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Butter and Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Butter and Spreads in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Butter and Spreads in Kenya?
  • Which are the leading brands in Butter and Spreads in Kenya?
  • How are products distributed in Butter and Spreads in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Butter and Spreads in Kenya - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Butter preferred by the rising middle-class in 2021
Bidco Africa Ltd loses value share in margarine and spreads in 2021
Supermarkets remains main retailing channel while uptake of e-commerce continues in 2021

PROSPECTS AND OPPORTUNITIES

Players need to consider distribution, availability and price to increase value share during the forecast period
E-commerce set to increase in popularity during the forecast period
Consumers increasingly health conscious which is likely to drive demand during the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2016-2021 Table 2 Sales of Butter and Spreads by Category: Value 2016-2021 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Butter and Spreads: % Value 2017-2021 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2018-2021 Table 7 Distribution of Butter and Spreads by Format: % Value 2016-2021 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2021-2026 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026

Dairy Products and Alternatives in Kenya - Industry Overview

EXECUTIVE SUMMARY

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021 Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021 Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021 Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021 Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026 Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Butter and Spreads research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page