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Country Report

Butter and Margarine in

Butter and Spreads in Peru

24 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers more keen to acquire natural ingredients

There is a general tendency among Peruvians to consider that all foods of natural origin are better quality or healthier. This has meant that more and more consumers are reading the labels and that they are more aware of the products they buy and consume.

New labelling law expected to negatively impact butter and spreads

In June 2018, the regulation for the implementation of a new labelling law was approved. It established that in 12 months all packaged foods and beverages should indicate through black diamonds placed in front of the package, if the product is high in sugar, salt or fat.

Demand for HW butter and spreads increasing

The trend towards the consumption of healthy foods is associated with the search for products that have fewer calories, because health has been associated with adequate weight, thanks to the role models that television and fashion in general have imposed. This explains why within butter and spreads, reduced fat variants are the ones that have shown the greatest growth, although they still represent a small proportion of total demand.

COMPETITIVE LANDSCAPE

Main competition comes from unpackaged margarine and butter

Unpackaged butter and margarine is mainly sold in rural areas, close to raw milk production centres and also through traditional channels, such as small independent grocery stores and market stalls all around the country. They sell spreads by the weight cutting from large blocks of product, which in some cases have a recognised brand and in others are totally hand-made.

Local companies lead butter and spreads

Production and commercialisation of butter and spreads is dominated by local companies which also control palm production or raw milk collection systems. Alicorp SAA is the leading company, offering a wide portfolio of cooking fats, margarine and oils.

Manufacturers fighting to retain their shares

Main competitors and their already well-known brands have not seen variations in their shares in 2018, while the level of competition increases. The main strategy is to associate the product with other food products trying to encourage different consumption occasions.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Peru?
What are the major brands in Peru?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers more keen to acquire natural ingredients

New labelling law expected to negatively impact butter and spreads

Demand for HW butter and spreads increasing

COMPETITIVE LANDSCAPE

Main competition comes from unpackaged margarine and butter

Local companies lead butter and spreads

Manufacturers fighting to retain their shares

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

A few categories record growth, driven by convenience and health trends

Fresh ingredients and home-made food are preferred by consumers

Local companies continue to lead packaged food

New channels are changing the distribution landscape

New labelling regulation is negatively affecting sales of package food

FOODSERVICE

Sales to Foodservice

Foodservice is dominated by small restaurants
National company leads sales to foodservice
Main competition comes from loose products

Consumer Foodservice

Independent foodservice records moderate growth
Grilled chicken restaurants are the favourites
Customer service has become an essential part of foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers more keen to acquire natural ingredients

New labelling law expected to negatively impact butter and spreads

Demand for HW butter and spreads increasing

COMPETITIVE LANDSCAPE

Main competition comes from unpackaged margarine and butter

Local companies lead butter and spreads

Manufacturers fighting to retain their shares

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers more keen to acquire natural ingredients

New labelling law expected to negatively impact butter and spreads

Demand for HW butter and spreads increasing

COMPETITIVE LANDSCAPE

Main competition comes from unpackaged margarine and butter

Local companies lead butter and spreads

Manufacturers fighting to retain their shares

CATEGORY DATA

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

A few categories record growth, driven by convenience and health trends

Fresh ingredients and home-made food are preferred by consumers

Local companies continue to lead packaged food

New channels are changing the distribution landscape

New labelling regulation is negatively affecting sales of package food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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