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Country Report

Butter and Margarine in

Butter and Spreads in Peru

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter consumption rises due to its increasing perception as a healthy fat

Butter consumption continued to increase in 2019, while that of margarine and spreads declined. Consumers are increasingly regarding butter as more natural and healthy, despite the fact that it has a high fat content.

Margarine and butter traditionally used as spreads, rather than for cooking

Margarine and butter are perceived as substitutes by Peruvian consumers, and they are used mainly to spread on bread for breakfast or for a snack around 17.00 to 18.

Packaging important as it is often re-used

Once a pack of margarine or butter is finished, most consumers wash the plastic container and use it to store other foodstuffs in the fridge or other household items. The quality and format of the packaging are therefore important.

COMPETITIVE LANDSCAPE

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Production and marketing of butter and spreads is characterised by local companies which also control palm production or raw milk collection systems. Alicorp retained its lead in 2019, offering a wide portfolio of cooking fats, margarine and oils.

Strong competition from unpackaged margarine and butter, as well as sweet spreads

Unpackaged butter and margarine is mainly sold in rural areas, close to raw milk production centres and also through traditional channels, such as independent small grocers and market stalls throughout the country. These outlets sell spreads by the weight, cutting from large blocks of product, which in some cases have a recognised brand and in others are totally hand-made.

Companies compete on price and availability

Companies compete mainly on price in butter and spreads. Most customers are not loyal to any particular butter or margarine brand, preferring to check the prices before every purchase.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Peru?
What are the major brands in Peru?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Peru - Category analysis

HEADLINES

PROSPECTS

Butter consumption rises due to its increasing perception as a healthy fat

Margarine and butter traditionally used as spreads, rather than for cooking

Packaging important as it is often re-used

COMPETITIVE LANDSCAPE

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Strong competition from unpackaged margarine and butter, as well as sweet spreads

Companies compete on price and availability

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food

Fresh ingredients and home-made food are significantly more popular than packaged food among consumers

Domestic players continue to lead packaged food

Newer channels continue to change the distribution landscape

Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice

Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products

Consumer Foodservice

Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Peru

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Executive Summary

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PROSPECTS

Butter consumption rises due to its increasing perception as a healthy fat

Margarine and butter traditionally used as spreads, rather than for cooking

Packaging important as it is often re-used

COMPETITIVE LANDSCAPE

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Strong competition from unpackaged margarine and butter, as well as sweet spreads

Companies compete on price and availability

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in Peru - Category analysis

HEADLINES

PROSPECTS

Butter consumption rises due to its increasing perception as a healthy fat

Margarine and butter traditionally used as spreads, rather than for cooking

Packaging important as it is often re-used

COMPETITIVE LANDSCAPE

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Strong competition from unpackaged margarine and butter, as well as sweet spreads

Companies compete on price and availability

CATEGORY DATA

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food

Fresh ingredients and home-made food are significantly more popular than packaged food among consumers

Domestic players continue to lead packaged food

Newer channels continue to change the distribution landscape

Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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