Country Report

Butter and Margarine in

Butter and Spreads in Peru

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads experience growth due to increased home food preparation

Consumption of butter and spreads will increase in 2020 because consumers quarantining due to COVID-19 are spending more time at home preparing food, including baking and making desserts. At the beginning of the national lockdown some products were scarce, including butter and margarine, but few weeks later manufacturers managed to meet the demand from consumers.

Players produce widening range of packaging to meet varying consumer budgets

Peruvians are very price sensitive and for this reason butter and spreads products are packaged in multiple sizes, from 50g to 500g. This allows consumers to purchase only what they need and remain within their food budget.

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Production and marketing of butter and spreads is characterised by local companies which also control palm production or raw milk collection systems. Alicorp retained its lead in 2020, offering a wide portfolio of cooking fats, margarine and oils.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Peru?
What are the major brands in Peru?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads experience growth due to increased home food preparation

Players produce widening range of packaging to meet varying consumer budgets

Local companies lead butter and spreads, with Alicorp benefiting from wide range

RECOVERY AND OPPORTUNITIES

Butter and spreads unlikely to compete against cooking products due to tradition

Butter consumption set for long-term rise due to its increasing perception as a healthy fat

Companies expected to compete on price as consumers opt for cheapest rather than a specific brand

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

A high number of restaurants face bankruptcy in 2020 as a result of COVID-19 lockdown restrictions
Foodservice outlets take extra precautions to meet the safety measures required for opening in 2020
Foodservice suppliers change their business models in 2020 to reach consumers directly

Consumer Foodservice

Consumer preferences change in 2020, as cleanliness and safety become the most important considerations
Health trend evident in consumer foodservice and is expected to continue into forecast period
Traditional eating habits prevail, as consumers seek out well-known dishes

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads experience growth due to increased home food preparation

Players produce widening range of packaging to meet varying consumer budgets

Local companies lead butter and spreads, with Alicorp benefiting from wide range

Overview

Why buy this report?

Samples

Overview

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Table of Contents

Butter and Spreads in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads experience growth due to increased home food preparation

Players produce widening range of packaging to meet varying consumer budgets

Local companies lead butter and spreads, with Alicorp benefiting from wide range

RECOVERY AND OPPORTUNITIES

Butter and spreads unlikely to compete against cooking products due to tradition

Butter consumption set for long-term rise due to its increasing perception as a healthy fat

Companies expected to compete on price as consumers opt for cheapest rather than a specific brand

CATEGORY DATA

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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