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Israel’s butter shortage is expected to continue gathering pace in 2020, driven by several established factors and exacerbated by increased demand for butter during the COVID-19 pandemic as more consumers turn to cooking at home. Israel’s butter shortage developed towards the end of the review period and worsens during the summer when production levels are impacted by hot temperatures.
In response to Israel’s ongoing and worsening butter shortage, the government allowed customs-free quotas of butter imports. However, the measure proved inadequate.
Tnuva Food Industries is expected to remain the leading player in butter and spreads in a dynamic competitive landscape that looks set to favour small imported brands. Tnuva Butter is the most widely recognised brand available, enjoying a wide shelf presence, strong distribution and a high level of consumer loyalty.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.