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Country Report

Butter and Margarine in

Butter and Spreads in Israel

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy nutrition trend fuelling shift towards butter

Many consumers have long realised the health-damaging attributes of some fats, especially trans-fats. As a result, a growing number of households are shifting instead towards butter, which is perceived as a higher-quality fat.

Butter shortages negatively impact volume sales

Towards the end of the review period, there was a continuous butter shortage in Israel, especially during the summer due to the impact of very hot temperatures on production. In addition, while demand for butter keeps increasing, companies are using milk fats to produce products with higher profit margins.

Government looks towards customs-free import quotas to boost butter sales

In response to the shortage, the Minister of Economy has allowed customs-free quotas of butter imports. However, this solution has proven insufficient.

COMPETITIVE LANDSCAPE

Distribution continues to become more concentrated, with Strauss taking charge of Lurpak

Lurpak by Arla Foods Amba was distributed by G Willifood International until the end of 2017. However, since January 2018, Strauss Group has been the official Lurpak distributor.

Leading players lose share due to butter shortages and shift to more profitable areas

Tnuva Food Industries continues to lead butter and spreads, with the company having a strong position in butter. Tnuva Butter is the most classic and widely recognised butter product available, enjoying wide shelf space and strong distribution.

Interest in healthier margarine boosted by butter shortages

Current butter shortages are fuelling interest in healthier margarine alternatives such as Naturina and Mazola. For example, Paca Industries has launched new products that offer healthier alternatives to margarine.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Israel?
What are the major brands in Israel?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Israel - Category analysis

HEADLINES

PROSPECTS

Healthy nutrition trend fuelling shift towards butter

Butter shortages negatively impact volume sales

Government looks towards customs-free import quotas to boost butter sales

COMPETITIVE LANDSCAPE

Distribution continues to become more concentrated, with Strauss taking charge of Lurpak

Leading players lose share due to butter shortages and shift to more profitable areas

Interest in healthier margarine boosted by butter shortages

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Value sales boosted by indulgence and premiumisation trends

Rising health and wellness awareness impacting product development trends

Top two continue to dominate as Tnuva shows signs of recovery

Discounters and supermarkets experiencing growing competition

New product development to be impacted by health trend

FOODSERVICE

Sales to Foodservice

Burger fast food players continue shift towards chilled and fresh alternatives
Growing focus on high protein foods and labelling in response to increasing interest in fitness
Premiumisation, convenience and health trends combine to boost foodservice baked goods sales

Consumer Foodservice

Foodservice players respond to growing demand for fresh ingredients among Israelis
Operators embrace street food concept in response to rising costs and regulations
Rising consumer sophistication driving demand for higher quality and more creative eating experiences

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy nutrition trend fuelling shift towards butter

Butter shortages negatively impact volume sales

Government looks towards customs-free import quotas to boost butter sales

COMPETITIVE LANDSCAPE

Distribution continues to become more concentrated, with Strauss taking charge of Lurpak

Leading players lose share due to butter shortages and shift to more profitable areas

Interest in healthier margarine boosted by butter shortages

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Israel - Category analysis

HEADLINES

PROSPECTS

Healthy nutrition trend fuelling shift towards butter

Butter shortages negatively impact volume sales

Government looks towards customs-free import quotas to boost butter sales

COMPETITIVE LANDSCAPE

Distribution continues to become more concentrated, with Strauss taking charge of Lurpak

Leading players lose share due to butter shortages and shift to more profitable areas

Interest in healthier margarine boosted by butter shortages

CATEGORY DATA

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Value sales boosted by indulgence and premiumisation trends

Rising health and wellness awareness impacting product development trends

Top two continue to dominate as Tnuva shows signs of recovery

Discounters and supermarkets experiencing growing competition

New product development to be impacted by health trend

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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