The legislation changes regarding butter are expected to continue to have a big impact on the category. As there is more competition and a greater number of brands available, no further shortages expected in butter over the forecast period.
Despite the uncertainty as to whether the price-control removal will ultimately decrease or, in fact increase, the price of butter, the removal of the legislations most certainly is attracting new players to the category, and this will continue over the forecast period.
On the other hand, margarine and spreads faces ongoing declines over the forecast period, in both value and volume terms. Margarine and spreads are typically seen as lower quality and less healthy than butter, so have a lower appeal to consumers.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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