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Learn moreOct 2020
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Due to the fact that butter and margarine have a long shelf life, especially if stored in the freezer, during March and April 2020 Kazakhstanis started to purchase this product in large amounts for fear of critical or unpredictable situations due to the COVID-19 pandemic that could lead to shortages in the supply chain and, ultimately, in stores. However, after this initial panic calmed down, sales of butter and margarine returned to more normal levels.
Butter and spreads is a category that does not see a lot of activity in terms of new product developments and innovations. It is difficult to create something new and unusual in this category, although demand for these products remains high as butter and spreads are used on a regular basis when cooking, meaning that consumers will continue to use these products.
The supplies and distribution of products to stores have remained at good levels in Kazakhstan during the pandemic, with retail outlets remaining well stocked and consumers not being faced with any shortages. Local companies continued to produce butter and spreads during the COVID-19 pandemic, while the borders with other countries in the Eurasian Economic Union were not closed for dairy manufacturers.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
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