Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Butter and Margarine in

Butter and Spreads in Kazakhstan

Sep 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stability and traditional preferences characterise butter and spreads

Butter and spreads is a saturated and very traditional category, which rarely sees significant trends or strong development. Nonetheless, the category did see some new product development and new brands in 2018.

Plastic containers beat wrapped paper for convenience

A growing number of brands presented butter in plastic composite containers rather than wrapped paper late in the review period: Président Le Motte (Food Master AO); 3 Zhelaniya (Eurasian Foods Corp AO); Emil Krestyanskoye (Emil TOO); Nasha Ferma; Maslo Ot Fermera (VAK Krestyanskoye Khozyaistvo); and AC (Omega Lider). This packaging trend can be explained by the growing demand for convenience among consumers and the need for competitive differentiation among brands.

Health and wellness trend is a slow burner in butter and spreads

The health and wellness trend has led to strong development in all dairy categories, except butter and spreads. In 2018-2019, there have been very few launches of butter and spreads with reduced fat content or health-based claims, such as “natural product” or “100% eco ingredients” on the packaging.

COMPETITIVE LANDSCAPE

Eurasian Foods feels the heat from competitors, though advertising remains low-key

Eurasian Foods continued to lead retail value sales in 2019. Strong and growing competition between numerous companies increased pressure on the leading player over the review period, causing it to lose share continually up until the last year.

New launches can align well with consumers’ health considerations

Zavod Kazakhskoy Academii Pitaniya Amiran TOO, a popular local company, has launched its Amiran brand in butter with an eco-product positioning. In 2019, Amiran became the first and only brand among other butter and spreads brands to have such a characteristic in Kazakhstan.

Domestic and Russian brands benefit from being seen as offering quality and value for money

In Kazakhstan, butter is presented by a large number of companies and brands; therefore, competition is strong. Butter and spreads continues to be led by domestic and Russian brands, such as 3 Zhelaniya, Shedroe Leto, Irtish and Domik v Derevne, which are perceived to offer good-quality products at affordable prices.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Kazakhstan?
What are the major brands in Kazakhstan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Spreads in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Stability and traditional preferences characterise butter and spreads

Plastic containers beat wrapped paper for convenience

Health and wellness trend is a slow burner in butter and spreads

COMPETITIVE LANDSCAPE

Eurasian Foods feels the heat from competitors, though advertising remains low-key

New launches can align well with consumers’ health considerations

Domestic and Russian brands benefit from being seen as offering quality and value for money

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Consumers eating out more frequently, especially to celebrate occasions, boosting packaged food sales to foodservice
Domestic manufacturers lead foodservice due to their strong production capacity for essential products
An increase in purchasing power over the forecast period will see consumers choosing to eat out more often, boosting sales to foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stability and traditional preferences characterise butter and spreads

Plastic containers beat wrapped paper for convenience

Health and wellness trend is a slow burner in butter and spreads

COMPETITIVE LANDSCAPE

Eurasian Foods feels the heat from competitors, though advertising remains low-key

New launches can align well with consumers’ health considerations

Domestic and Russian brands benefit from being seen as offering quality and value for money

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Stability and traditional preferences characterise butter and spreads

Plastic containers beat wrapped paper for convenience

Health and wellness trend is a slow burner in butter and spreads

COMPETITIVE LANDSCAPE

Eurasian Foods feels the heat from competitors, though advertising remains low-key

New launches can align well with consumers’ health considerations

Domestic and Russian brands benefit from being seen as offering quality and value for money

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Time-poor consumers, higher living standards and an increase in Westernisation boosts results in 2019

Players respond to the growing health and wellness trend, boosting sales across multiple packaged food options

Foreign manufacturers benefit from established offerings, while local players respond to the taste preferences of consumers

Modern grocery retailers are increasing share year-on-year as consumers appreciate the high service levels and a wide variety of goods

The forecast looks bright for packaged food, which will benefit from the recovering economy

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports