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Country Report

Butter and Margarine in

Butter and Spreads in Kazakhstan

18 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modest new product development

Butter and spreads is a saturated and very traditional category, which rarely sees significant trends or strong development. Nonetheless, the category did see some new product development and new brands in 2018.

Health and wellness trend fails to boost butter and spreads

The health and wellness trend has led to strong development in all dairy categories, except butter and spreads. In 2018, there were no launches of butter and spreads with reduced fat content or healthy claims, such as “natural product” or “100% eco ingredients” on packaging.

Packaging offer develops

A growing number of brands presented butter in plastic composite containers rather than wrapped in paper in 2018: Président Le Motte (Food Master); Khozyaushka (Nizhegorodskiy Maslo-Zhirovoy Kombinat); Emil; Maslo Ot Fermera (VAK Krestyanskoye Khozyaistvo); and AC (Omega Lider). This packaging trend can be explained by the growing demand for convenience.

COMPETITIVE LANDSCAPE

Wide brand offer in butter

In Kazakhstan, butter is presented by the large number of companies and brands; therefore, competition is strong between manufacturers. Butter and spreads continued to be led by domestic and Russian brands, such as 3 Zhelaniya, Shedroe Leto, Irtish and Domik v Derevne, which are perceived to offer good quality products at affordable prices.

Lack of advertising and promotion of butter and spreads

Significant advertising or promotion of butter and spreads was not observed in Kazakhstan in 2018. Butter and spreads are essential products for home cooking; therefore, consumers do not require additional information or reminding of the existence or properties of established brands.

Eurasian Foods sees steady decline in retail value share

The long-time leader, Eurasian Foods, continued to lose retail value share in 2018. Strong and growing competition between numerous companies has increased pressure on the leading player.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Kazakhstan?
What are the major brands in Kazakhstan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Modest new product development

Health and wellness trend fails to boost butter and spreads

Packaging offer develops

COMPETITIVE LANDSCAPE

Wide brand offer in butter

Lack of advertising and promotion of butter and spreads

Eurasian Foods sees steady decline in retail value share

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

The growing popularity of celebrating various occasions outside of the home has a positive impact on foodservice development
Millennials one of the main consumer groups contributing to growth in the fast casual trend in foodservice
Domestic manufacturers lead foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modest new product development

Health and wellness trend fails to boost butter and spreads

Packaging offer develops

COMPETITIVE LANDSCAPE

Wide brand offer in butter

Lack of advertising and promotion of butter and spreads

Eurasian Foods sees steady decline in retail value share

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Modest new product development

Health and wellness trend fails to boost butter and spreads

Packaging offer develops

COMPETITIVE LANDSCAPE

Wide brand offer in butter

Lack of advertising and promotion of butter and spreads

Eurasian Foods sees steady decline in retail value share

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Packaged food volume sales increase due to a number of factors

Single portions and on-the-go snacking develop in 2018

Modern grocery retailers expand in large towns

Foreign manufacturers continue to hold significant shares of packaged food in 2018

The growing healthy lifestyle trend to guide the development of packaged food

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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