Butter and spreads will register muted constant value and volume growth over the forecast period. A continuing inflationary environment, mainly due to the continuing war in Ukraine, will see consumers being increasingly price sensitive and trading down to cheaper mid-tier brands such as Amira and Bent El Balad.
The increasing health awareness of Egyptian consumers is expected to drive healthier product developments in butter and spreads, as companies focus on satisfying the needs of this growing consumer group. All the same, value-added offerings such as fortified/functional or reduced fat will remain niche.
While many consumers prefer cheaper big bulk packs, premiumisation is set to remain an ongoing trend for the country’s large number of wealthy individuals. Demand for premium products among this consumer base is likely to encourage manufacturers to include premium products in their portfolios.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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