Following a decline in sales due to supply shortages during 2022, retail volume sales of butter and spreads are predicted to return to greater levels of normalisation over the forecast period. A return to foodservice due to pent-up demand is set to be another factor, with this channel predicted to record solid growth in terms of demand for both butter, and margarine and spreads, although a more tentative recovery can be seen in 2022.
Taiwanese local butter is likely to continue to gain increasing attention over the forecast period. Since local raw milk costs are relatively high and the majority of raw milk production used to be controlled by dominant domestic players, most butter tends to be imported rather than locally produced.
Flavoured margarine is gaining in popularity amongst young female consumers. Due to the popular trend of eating premium Japanese “raw toast” towards the end of the review period in Taiwan following the opening of bakeries which offer this product including SAKImoto Bakery, many young female consumers are beginning to eat white toast at home for breakfast or dessert accompanied by good-quality butter or margarine for spreading.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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