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Country Report

Butter and Margarine in

Butter and Spreads in France

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Notable switch from foodservice to retail during lockdown in response to COVID-19 benefits demand for butter, and margarine and spreads

Demand for butter and spreads witnessed a marked improvement through retail during lockdown, in part due to a shift in channels as foodservice outlets were closed for several months, resulting in an increasing number of consumers turning to cooking and baking using these products. The largest retail volume category of butter continued to record the strongest performance in Q2, as it plays a significant role in the culinary tradition of French cooking.

Président remains leading brand of butter but more regional options continue to gain in popularity and value share

Groupe Lactalis, one of France’s largest dairy companies, retained its overall leadership of butter and spreads in Q2 2020, due to the popularity of its Président brand of butter, which benefits from a strong image in addition to offering a variety of other dairy products in the country including cheese and cream. Président butter is available in a multitude of different formats including organic, its premium Beurre Gastronomique range, and sea salt flavours.

Convenience stores and e-commerce gain notable share of butter and spreads during lockdown

While hypermarkets and supermarkets retained their dominance in terms of distributing butter and spreads in France during the lockdown, in part supported by their affordable private label ranges during an uncertain period, smaller distribution channels convenience stores and e-commerce were the most impressive performers in both current value growth terms and share gain in Q2. Smaller, neighbourhood convenience stores are likely to have been more attractive to older consumers in particular during the lockdown, reducing their need to spend long in public places or travel further to purchase their groceries.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in France?
What are the major brands in France?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Notable switch from foodservice to retail during lockdown in response to COVID-19 benefits demand for butter, and margarine and spreads

Président remains leading brand of butter but more regional options continue to gain in popularity and value share

Convenience stores and e-commerce gain notable share of butter and spreads during lockdown

RECOVERY AND OPPORTUNITIES

Predicted stronger return to foodservice from 2021 likely to lead to slight switch for category away from retail depending on further lockdown restrictions

Increasing demand for non-animal sources of fat due to consumers’ changing lifestyles could support niche demand for spreads with healthier positioning

Average unit price of butter set to further rise, while players likely to further expand portfolios with organic or salted variants

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Lockdowns force closures, severely impacting sales of packaged food to foodservice
Ongoing COVID-19 regulations impact independent foodservice outlets as well as suppliers
Flexitarian and organic products are on the rise, impacting options on offer from foodservice

Consumer Foodservice

The lockdown restrictions impact sales, as foodservice outlets are required to close
Rise in home delivery services as players adapt to the outbreak of COVID-19
The popularity of natural, healthy and French-sourced food rises

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in France

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Notable switch from foodservice to retail during lockdown in response to COVID-19 benefits demand for butter, and margarine and spreads

Président remains leading brand of butter but more regional options continue to gain in popularity and value share

Convenience stores and e-commerce gain notable share of butter and spreads during lockdown

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Notable switch from foodservice to retail during lockdown in response to COVID-19 benefits demand for butter, and margarine and spreads

Président remains leading brand of butter but more regional options continue to gain in popularity and value share

Convenience stores and e-commerce gain notable share of butter and spreads during lockdown

RECOVERY AND OPPORTUNITIES

Predicted stronger return to foodservice from 2021 likely to lead to slight switch for category away from retail depending on further lockdown restrictions

Increasing demand for non-animal sources of fat due to consumers’ changing lifestyles could support niche demand for spreads with healthier positioning

Average unit price of butter set to further rise, while players likely to further expand portfolios with organic or salted variants

CATEGORY DATA

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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