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Country Report

Butter and Margarine in

Butter and Spreads in France

23 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Domestic demand for butter is on the rise

Butter remains a mature category in France as the country has high per capita consumption and is a top producer. The ingredient is vital for much French cuisine, with consumers being positive about its authentic taste, which is associated with pleasure.

Volatility in world milk prices negatively impacts butter consumption in France

After the EU milk production quotas were lifted in 2015, a high level of collected milk was recorded in 2016, impacting negatively on prices. Farmers were then hit by a period of low milk prices and several of them were forced to stop their production of milk.

Margarine and spreads and cooking fats are less appreciated by consumers

Margarine and spreads and cooking fats are in a structural decline and have lost ground. Margarine and spreads suffers from a perceived lack of naturalness among consumers and from the negative reputation of palm oil, the production of which is associated with ecological scandals.

COMPETITIVE LANDSCAPE

Competition triggers innovation and product segmentation

Butter and spreads is a competitive category with several manufacturers engaged in positive product innovations, especially in niche segments such as butter created in a traditional mould, as well as raw and other butter certified with a protected designation of origin. Groupe Lactalis ranked first in 2018, using a premiumisation strategy for its flagship brand Président.

Private label and economy butter decline owing to supply shortages

Private label accounts for a significant value share of butter in France and is represented by major retailers. These retailers operate in a consolidated environment, which allows them to largely influence prices, which are set once a year during a period of commercial negotiations strictly shaped by the government.

Margarine is abandoned by leading players

In contrast with butter, the competitive landscape in margarine and spreads is highly consolidated, with the three leading players accounting for the vast majority of value sales in 2018. The main global strategy used in 2017 and 2018 was the removal of palm oil from margarine brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in France?
What are the major brands in France?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in France - Category analysis

HEADLINES

PROSPECTS

Domestic demand for butter is on the rise

Volatility in world milk prices negatively impacts butter consumption in France

Margarine and spreads and cooking fats are less appreciated by consumers

COMPETITIVE LANDSCAPE

Competition triggers innovation and product segmentation

Private label and economy butter decline owing to supply shortages

Margarine is abandoned by leading players

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French self-indulge but remain selective and demanding

Another year of food scandals, to the benefit of healthy and natural food

A-brands further widen their lead over private label

Hypermarkets are more than ever giants with feet of clay

Continuous upgrading in the short term

FOODSERVICE

Sales to Foodservice

Things improve in sales to foodservice
Ongoing interplay and mirroring trends between home consumption and foodservice
Growing concentration and diversification in the competitive environment

Consumer Foodservice

The impact of an improved economy and major shifts in consumer behaviour
In a more intense environment, independents underperform chained operators
Digital innovation set to lead to further productivity gains

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Domestic demand for butter is on the rise

Volatility in world milk prices negatively impacts butter consumption in France

Margarine and spreads and cooking fats are less appreciated by consumers

COMPETITIVE LANDSCAPE

Competition triggers innovation and product segmentation

Private label and economy butter decline owing to supply shortages

Margarine is abandoned by leading players

Overview

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Overview

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Table of Contents

Butter and Spreads in France - Category analysis

HEADLINES

PROSPECTS

Domestic demand for butter is on the rise

Volatility in world milk prices negatively impacts butter consumption in France

Margarine and spreads and cooking fats are less appreciated by consumers

COMPETITIVE LANDSCAPE

Competition triggers innovation and product segmentation

Private label and economy butter decline owing to supply shortages

Margarine is abandoned by leading players

CATEGORY DATA

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French self-indulge but remain selective and demanding

Another year of food scandals, to the benefit of healthy and natural food

A-brands further widen their lead over private label

Hypermarkets are more than ever giants with feet of clay

Continuous upgrading in the short term

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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