The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Demand for butter and spreads witnessed a marked improvement through retail during lockdown, in part due to a shift in channels as foodservice outlets were closed for several months, resulting in an increasing number of consumers turning to cooking and baking using these products. The largest retail volume category of butter continued to record the strongest performance in Q2, as it plays a significant role in the culinary tradition of French cooking.
Groupe Lactalis, one of France’s largest dairy companies, retained its overall leadership of butter and spreads in Q2 2020, due to the popularity of its Président brand of butter, which benefits from a strong image in addition to offering a variety of other dairy products in the country including cheese and cream. Président butter is available in a multitude of different formats including organic, its premium Beurre Gastronomique range, and sea salt flavours.
While hypermarkets and supermarkets retained their dominance in terms of distributing butter and spreads in France during the lockdown, in part supported by their affordable private label ranges during an uncertain period, smaller distribution channels convenience stores and e-commerce were the most impressive performers in both current value growth terms and share gain in Q2. Smaller, neighbourhood convenience stores are likely to have been more attractive to older consumers in particular during the lockdown, reducing their need to spend long in public places or travel further to purchase their groceries.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Butter and Margarine in France market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.