Competition is mounting between large dairy manufacturers and smaller local producers, who are increasingly seeing support from consumers looking to buy local dairy products in order to help support local businesses. As a result, large manufacturers are altering the layout of butter and cream aisles in supermarkets.
A return to foodservice outlets in the early part of the forecast period as COVID-19 related restrictions have been lifted is likely to fuel demand for butter and spreads through this channel, resulting in a slight switch away from retail (including butter) in 2022 and strong foodservice volume growth. Nevertheless, butter is predicted to be the strongest performer over the forecast period in current retail value and volume terms, as purchasing behaviour normalises.
A further move away from overly processed products and alternative fats and protein sources will continue to reduce the demand for cooking fats. Whilst margarine and spreads is predicted to record a stronger decline in retail volume terms compared to the review period due to their processed image, vegetable spreads could find support from changing lifestyles such as veganism or even the “flexitarian” diet.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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