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Country Report

Butter and Margarine in

Butter and Spreads in France

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite maturity, butter sees growth due to diminishing concern about calories and fat

Butter is a mature category in France, as consumption remains amongst the highest globally, and the country is a top producer of butter. The ingredient is vital for French cuisine and is consumed daily.

Growth continues despite fluctuations in butter price

The price of butter increased very suddenly in 2018, due to low supply in France. Manufacturers often prefer to satisfy international demand for butter first, as they can set higher prices, which can lead to shortages in France.

Cooking fats and margarine and spreads impacted by less natural image

Cooking fats is in structural decline. These products suffer from a perceived lack of naturalness amongst consumers, whilst the popularity of vegetable fats such as olive oil is increasing.

COMPETITIVE LANDSCAPE

Strong competition leads to product innovation

Groupe Lactalis continued to lead butter and spreads in value terms in 2019, thanks to its premiumisation strategy for its flagship brand Président. The brand offers a wide variety of butter products, from the premium Beurre Gastronomique range to reduced fat butter.

Players withdraw from margarine and spreads due to poor prospects

In contrast with butter, the competitive landscape in margarine and spreads is highly consolidated, with the three leading players accounting for the vast majority of value sales in 2019. St Hubert led, followed by Unilever France.

Decline for private label due to shortages and changing consumer behaviour

Private label accounts for a significant value share within butter in France, represented by major retailers. These retailers operate in a consolidated environment, which allows them to largely influence prices, which are set once a year during a period of commercial negotiations strictly shaped by the government.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in France?
What are the major brands in France?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in France - Category analysis

HEADLINES

PROSPECTS

Despite maturity, butter sees growth due to diminishing concern about calories and fat

Growth continues despite fluctuations in butter price

Cooking fats and margarine and spreads impacted by less natural image

COMPETITIVE LANDSCAPE

Strong competition leads to product innovation

Players withdraw from margarine and spreads due to poor prospects

Decline for private label due to shortages and changing consumer behaviour

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French consumers choose healthier, more premium, more transparent products

Consumption of plant-based products increases due to rising flexitarianism as well as veganism

Competition intensifies in organic packaged food leading to more affordable organic products for consumers

Online retailing of packaged food is developed by the inclusion of meal kits

The forecast period is expected to be characterised by trading-up trends

FOODSERVICE

Sales to Foodservice

Foodservice operators demand healthier and free from packaged food from their suppliers
New chains offering ethnic cuisines support the ongoing volume growth of packaged food to foodservice
Sales to foodservice improve in quality to address consumers’ concerns over ingredients

Consumer Foodservice

Gourmet food halls emerge in consumer foodservice
Foodservice operators expand their offer to a wider consumer base by catering to more dietary requirements and preferences and enabling online ordering
New concepts that offer traditional French cuisine focus on high-quality ingredients that are affordable

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in France

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Executive Summary

New Report Guarantee

PROSPECTS

Despite maturity, butter sees growth due to diminishing concern about calories and fat

Growth continues despite fluctuations in butter price

Cooking fats and margarine and spreads impacted by less natural image

COMPETITIVE LANDSCAPE

Strong competition leads to product innovation

Players withdraw from margarine and spreads due to poor prospects

Decline for private label due to shortages and changing consumer behaviour

Overview

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Overview

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Table of Contents

Butter and Spreads in France - Category analysis

HEADLINES

PROSPECTS

Despite maturity, butter sees growth due to diminishing concern about calories and fat

Growth continues despite fluctuations in butter price

Cooking fats and margarine and spreads impacted by less natural image

COMPETITIVE LANDSCAPE

Strong competition leads to product innovation

Players withdraw from margarine and spreads due to poor prospects

Decline for private label due to shortages and changing consumer behaviour

CATEGORY DATA

Packaged Food in France - Industry Overview

EXECUTIVE SUMMARY

French consumers choose healthier, more premium, more transparent products

Consumption of plant-based products increases due to rising flexitarianism as well as veganism

Competition intensifies in organic packaged food leading to more affordable organic products for consumers

Online retailing of packaged food is developed by the inclusion of meal kits

The forecast period is expected to be characterised by trading-up trends

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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