Butter is set to retain its popularity within the category over the forecast period, as purchasing behaviour normalises. Butter’s natural profile and widespread use in home cooking is set to continue to drive demand for this category in France.
Spreadable butter direct from the fridge is the focus for a new launch from leading butter brand Président. Tendrissimme claims to be one of the first fully spreadable butter option in the local market, is aimed at family consumption, and is available in both salted and non-salted formats.
Unlike butter, which has a natural and clean profile in France, margarine and spreads are considered highly processed, and therefore players are trying to maximise the health and wellness credentials of their products. This is likely to lead to the ongoing development of spreads with as few ingredients as possible, and the use of so-called healthy fats high in Omega 3 oils and anti-cholesterol attributes, in addition to the elimination of palm oil, which has a poor profile in both health and environmental terms.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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