Country Report

Butter and Margarine in

Butter and Spreads in Croatia

Oct 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter retains its appeal in 2020, tapping into consumer preference for natural dairy produce, but foodservice takes a hit

Despite being a relatively premium product, butter has the advantage of being perceived as natural and it is expected to record stronger growth in 2020 than margarine, as Croatians prioritise foods that are associated with better levels of health and wellbeing in order to boost their immunity in the wake of the COVID-19 pandemic.

Zvijezda dd leads margarine and spreads with natural positioning, while Dukat leads butter thanks to a healthy supply of raw milk

Margarine is also expected to see a downturn in retail volume sales in 2020 in the wake of the COVID-19 pandemic, with only modest retail value growth as a result of higher unit prices.

Croatia’s reliance on foreign supply is exposed in 2020 as price rises hinder volume growth

Butter and spreads, as one of the smallest dairy categories, is significantly affected by the dynamics across Europe, as these products—or at least their raw materials—are predominantly from European countries. The majority of the Croatian dairy industry is in the hands of multinational companies, and some significant retailers are also foreign-owned and use their shared distribution channels for multiple countries in this region of Europe.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Croatia?
What are the major brands in Croatia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Spreads in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter retains its appeal in 2020, tapping into consumer preference for natural dairy produce, but foodservice takes a hit

Zvijezda dd leads margarine and spreads with natural positioning, while Dukat leads butter thanks to a healthy supply of raw milk

Croatia’s reliance on foreign supply is exposed in 2020 as price rises hinder volume growth

RECOVERY AND OPPORTUNITIES

Butter-based spreads will appeal to consumers in terms of both taste and convenience, and will see greater investment as a result

New retail legislation heralds a more level playing field for smaller domestic companies

Unpackaged butter and margarines are unlikely to become mainstream for the foreseeable future, but discounters will benefit as the local economy struggles to recover

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The dependence of foodservice on tourism makes it particularly vulnerable to COVID-19
Home deliveries prove to be a life saver for foodservice demand
Local foodservice industry is nothing if not resilient

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter retains its appeal in 2020, tapping into consumer preference for natural dairy produce, but foodservice takes a hit

Zvijezda dd leads margarine and spreads with natural positioning, while Dukat leads butter thanks to a healthy supply of raw milk

Croatia’s reliance on foreign supply is exposed in 2020 as price rises hinder volume growth

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter retains its appeal in 2020, tapping into consumer preference for natural dairy produce, but foodservice takes a hit

Zvijezda dd leads margarine and spreads with natural positioning, while Dukat leads butter thanks to a healthy supply of raw milk

Croatia’s reliance on foreign supply is exposed in 2020 as price rises hinder volume growth

RECOVERY AND OPPORTUNITIES

Butter-based spreads will appeal to consumers in terms of both taste and convenience, and will see greater investment as a result

New retail legislation heralds a more level playing field for smaller domestic companies

Unpackaged butter and margarines are unlikely to become mainstream for the foreseeable future, but discounters will benefit as the local economy struggles to recover

CATEGORY DATA

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports