Country Report

Butter and Margarine in

Butter and Spreads in Croatia

17 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Price hikes for butter

Butter and spreads, as one of the smallest dairy categories, was also relatively quiet in terms of news in 2018. The developments in the price of raw milk did not exert similar effects on the price of butter.

Strong outlook for sales

It is expected that the situation will improve for butter and spreads over the forecast period as, although prices remain high, retail volume sales are likely to recover due to the stabilisation of supply lines in the near future. Croatia, as a minor producer of butter per capita itself, has historically witnessed a significant inflow of butter and spreads surpluses from major European producing countries.

Still early for unpackaged butter and margarine

The trend of selling unpackaged butter and margarine is uncommon in Croatia, although sales of this type can be observed in a limited number of organic markets. It seems that the development of the healthy living and organic trend faltered due to the recent supply issues.

COMPETITIVE LANDSCAPE

Different categories - different leaders

The competitive landscape is roughly divided into the major categories, butter and margarine and spreads, with each having a clear leader. Dukat, the overall leader and a part of Groupe Lactalis, is the clear leader in butter, while domestic company, Zvijezda, leads spreads and margarines due to its natural orientation towards edible oils.

Struggle for shelf space defines the winner

In Croatia it seems that by winning more attractive shelf space, a competitor can succeed in terms of sales. As an example, Dukat and Meggle Hrvatska, the leaders in butter, have managed to carve out a position where they are present in almost every grocery chain in Croatia.

New laws should help smaller producers

Historically, small local companies used to blame the large grocery chains for burdening them with high entry fees and obstacles to shelf placement. With the introduction of new legislation which tackles unfair retail practices it is expected that even small producers will receive fair treatment by retailers in future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Croatia?
What are the major brands in Croatia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples

Modest but positive market performance witnessed in 2018

Agrokor crisis has major implications for packaged food in Croatia

Croatians express outrage over being treated as second best

Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice

Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price hikes for butter

Strong outlook for sales

Still early for unpackaged butter and margarine

COMPETITIVE LANDSCAPE

Different categories - different leaders

Struggle for shelf space defines the winner

New laws should help smaller producers

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples

Modest but positive market performance witnessed in 2018

Agrokor crisis has major implications for packaged food in Croatia

Croatians express outrage over being treated as second best

Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Butter and Spreads in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price hikes for butter

Strong outlook for sales

Still early for unpackaged butter and margarine

COMPETITIVE LANDSCAPE

Different categories - different leaders

Struggle for shelf space defines the winner

New laws should help smaller producers

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples

Modest but positive market performance witnessed in 2018

Agrokor crisis has major implications for packaged food in Croatia

Croatians express outrage over being treated as second best

Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Complete Catalogue

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