The butter and spreads category will face a mild decline in volume terms over the forecast period, predominantly due to the declining popularity of margarine and spreads. The trend towards avoiding vegetable-based fats will negatively impact margarine, but will benefit butter sales, which is expected to witness robust retail volume and value growth over the forecast period.
With the cost of living remaining high and salaries not expected to follow suit, further growth in unit prices will prove problematic for many. Household expenditures will be squeezed pushing many consumers towards economy brands, which will continue to see strong demand.
Cooking fats are facing a positive period of growth, since they are a cheaper alternative to edible oils. Since the start of the war in Ukraine in late February 2022, the price of edible oil has risen substantially.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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