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Learn moreOct 2020
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Despite being a relatively premium product, butter has the advantage of being perceived as natural and it is expected to record stronger growth in 2020 than margarine, as Croatians prioritise foods that are associated with better levels of health and wellbeing in order to boost their immunity in the wake of the COVID-19 pandemic.
Margarine is also expected to see a downturn in retail volume sales in 2020 in the wake of the COVID-19 pandemic, with only modest retail value growth as a result of higher unit prices.
Butter and spreads, as one of the smallest dairy categories, is significantly affected by the dynamics across Europe, as these products—or at least their raw materials—are predominantly from European countries. The majority of the Croatian dairy industry is in the hands of multinational companies, and some significant retailers are also foreign-owned and use their shared distribution channels for multiple countries in this region of Europe.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
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