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Country Report

Butter and Margarine in

Butter and Spreads in Croatia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Croatia’s reliance on foreign supply is exposed as price rises hinder volume growth

Butter and spreads, as one of the smallest dairy categories, was also relatively quiet in terms of news in 2019. The category is significantly affected by the dynamics across Europe as the products (or at least the raw materials) in Croatia are predominantly from European countries.

Health and convenience trends see margarine and spreads lose some popularity

Margarine and spreads have lost some of their appeal as “the healthier alternative” among consumers. Despite sales being higher than those of butter, the public image of the products is dipping because animal-based fats are seeing a comeback of sorts and margarine has received some negative reviews for being “too artificial”.

Unlikely that unpackaged offerings will spread much

The trend of selling unpackaged butter and margarine is uncommon in Croatia, although sales of this type can be observed in a limited number of organic markets. It seems that the development of the healthy living and organic trend faltered due to the recent supply issues.

COMPETITIVE LANDSCAPE

Zvijezda leads margarine and spreads with natural positioning, while Dukat leads butter thanks to healthy supply of raw milk

The competitive landscape is roughly divided into the two major categories, butter and margarine and spreads, with each having a clear leader. Domestic company Zvijezda, the overall leader, dominates spreads and margarines due to its natural positioning in regard to edible oils, while Dukat dd, a part of the multinational Groupe Lactalis, is the clear leader in butter.

Hope for a more level distribution playing field thanks to new retail legislation

In Croatia, it seems that by achieving more attractive shelf space, a competitor can succeed in terms of sales. As an example, Dukat and Meggle Hrvatska doo, the top two players in butter, have managed to carve out a position where they are present in almost every grocery chain in Croatia.

New economy launches slip up in butter

The competitive landscape in Croatian butter is consolidated to the extent that it seems the same three leaders, Dukat, Meggle and Vindija dd, will always collectively dominate the shelves. Regardless of their company ownership, domestic and international, these players seem to enjoy the most consumer interest.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Croatia?
What are the major brands in Croatia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Croatia - Category analysis

HEADLINES

PROSPECTS

Croatia’s reliance on foreign supply is exposed as price rises hinder volume growth

Health and convenience trends see margarine and spreads lose some popularity

Unlikely that unpackaged offerings will spread much

COMPETITIVE LANDSCAPE

Zvijezda leads margarine and spreads with natural positioning, while Dukat leads butter thanks to healthy supply of raw milk

Hope for a more level distribution playing field thanks to new retail legislation

New economy launches slip up in butter

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Increased disposable income and rising interest in quality over quantity drives value growth of packaged food in 2019

Croatian producers of organic food set to capitalise on rising interest

Change in ownership from Agrokor to Forenova set to have positive impact on many domestic players in Croatia, where local producers playing a leading role

Modern distribution channels and major brands have clear advantages, but new legislation is set to level the playing field for smaller brands to compete

Demand for healthier, natural and more sustainable food, along with high consumption of processed meat, will continue to be major trends

FOODSERVICE

Sales to Foodservice

Foodservice volume growth set to remain steady, even if the rate of tourism growth may have peaked
Competitive landscape comprises direct manufacturers, a wholesaler and a cash and carry operator, none of whom focus exclusively on providing packaged food to foodservice operators
Foodservice providers continue to explore options to resolve logistical problems impeding timely delivery

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Croatia’s reliance on foreign supply is exposed as price rises hinder volume growth

Health and convenience trends see margarine and spreads lose some popularity

Unlikely that unpackaged offerings will spread much

COMPETITIVE LANDSCAPE

Zvijezda leads margarine and spreads with natural positioning, while Dukat leads butter thanks to healthy supply of raw milk

Hope for a more level distribution playing field thanks to new retail legislation

New economy launches slip up in butter

Overview

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Overview

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Table of Contents

Butter and Spreads in Croatia - Category analysis

HEADLINES

PROSPECTS

Croatia’s reliance on foreign supply is exposed as price rises hinder volume growth

Health and convenience trends see margarine and spreads lose some popularity

Unlikely that unpackaged offerings will spread much

COMPETITIVE LANDSCAPE

Zvijezda leads margarine and spreads with natural positioning, while Dukat leads butter thanks to healthy supply of raw milk

Hope for a more level distribution playing field thanks to new retail legislation

New economy launches slip up in butter

CATEGORY DATA

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Increased disposable income and rising interest in quality over quantity drives value growth of packaged food in 2019

Croatian producers of organic food set to capitalise on rising interest

Change in ownership from Agrokor to Forenova set to have positive impact on many domestic players in Croatia, where local producers playing a leading role

Modern distribution channels and major brands have clear advantages, but new legislation is set to level the playing field for smaller brands to compete

Demand for healthier, natural and more sustainable food, along with high consumption of processed meat, will continue to be major trends

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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