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Country Report

Butter and Margarine in

Butter and Spreads in Azerbaijan

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

As the price of butter stabilises, so do its volume sales

Butter and spreads remain popular in Azerbaijan, with these products used as a cooking ingredient as well as separately as a spread on bread and other baked products. Traditionally, butter was regarded as an essential product by consumers.

Challenge from unpackaged products set to decline, thanks to the rise of modern grocery retailers

Unpackaged butter and margarine remained available through traditional grocery retailers as well as modern grocery retailers, with this continuing to offer strong competition to packaged products. Nevertheless, there remains concern over the authenticity of the butter on offer in the country with a lack of government controls to prevent the sale of inauthentic products, both imported and domestic.

Traditional grocery retailers remain popular thanks to convenient locations

Over the review period, modern grocery channels, including supermarkets, hypermarkets and convenience stores, grew significantly in Azerbaijan illustrating changing shopping behaviour. However, independent small grocers and other grocery retailers, which come under traditional grocery retailers, remained the key distribution channels for butter and spreads in Azerbaijan in 2019.

COMPETITIVE LANDSCAPE

Delta Group benefits from stabilising butter prices and launch of value multipacks

Delta Group OOO continued to see dynamic growth in 2019 with its butter brands Anchor West Gold and the Russian brand Doyarushka, which it distributes in Azerbaijan. The company actively promotes both brands through media and retailing channels, emphasising their natural ingredients and high quality.

Local players struggle to make significant inroads due to established butter leaders

During the review period, more new local manufacturers started up production of butter and spreads in Azerbaijan. For example, in 2018 Sahliyali MMC successfully entered butter with its Maslo Dobroe brand, which recorded double-digit growth in current value terms in 2019 as awareness and distribution for the range increased.

Local and regional players maintain lead thanks to more affordable prices

Local company Baku Yag & Gida Senaye ASC retained the lead in butter and spreads in 2019, with it benefiting from the widespread availability of its products in both modern grocery retailers and traditional grocery retailers. As well as local companies, imports from former Soviet countries such as Russia, Ukraine and Belarus also performed well in 2019, with these typically having lower prices than imported European brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Azerbaijan?
What are the major brands in Azerbaijan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

As the price of butter stabilises, so do its volume sales

Challenge from unpackaged products set to decline, thanks to the rise of modern grocery retailers

Traditional grocery retailers remain popular thanks to convenient locations

COMPETITIVE LANDSCAPE

Delta Group benefits from stabilising butter prices and launch of value multipacks

Local players struggle to make significant inroads due to established butter leaders

Local and regional players maintain lead thanks to more affordable prices

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Azerbaijan’s improving economy renews consumer interest in packaged food

Packaged food is increasingly enticing customers

Domestic producers are first for staple packaged food

The modern way of shopping goes hand in hand with packaged food

Modern retail and higher incomes will make packaged food more affordable

FOODSERVICE

Sales to Foodservice

Forecast period is set to improve on the review period as confidence in the economy returns
Domestic suppliers benefit from affordable prices for staples as consumers remain price-sensitive
Sizzling summers make more consumers turn to ice cream and frozen desserts for refreshment

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

As the price of butter stabilises, so do its volume sales

Challenge from unpackaged products set to decline, thanks to the rise of modern grocery retailers

Traditional grocery retailers remain popular thanks to convenient locations

COMPETITIVE LANDSCAPE

Delta Group benefits from stabilising butter prices and launch of value multipacks

Local players struggle to make significant inroads due to established butter leaders

Local and regional players maintain lead thanks to more affordable prices

Overview

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Overview

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Table of Contents

Butter and Spreads in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

As the price of butter stabilises, so do its volume sales

Challenge from unpackaged products set to decline, thanks to the rise of modern grocery retailers

Traditional grocery retailers remain popular thanks to convenient locations

COMPETITIVE LANDSCAPE

Delta Group benefits from stabilising butter prices and launch of value multipacks

Local players struggle to make significant inroads due to established butter leaders

Local and regional players maintain lead thanks to more affordable prices

CATEGORY DATA

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Azerbaijan’s improving economy renews consumer interest in packaged food

Packaged food is increasingly enticing customers

Domestic producers are first for staple packaged food

The modern way of shopping goes hand in hand with packaged food

Modern retail and higher incomes will make packaged food more affordable

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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