Butter and spreads will register healthy constant value and volume growth over the forecast period. Margarine will register higher growth, as consumers continue to be price sensitive, as the war in Ukraine leads to further inflation and economic uncertainty.
Over the forecast period, cooking fats will remain a niche product area. The main reason for this is because the product area it often perceived to be outdated and younger consumers prefer margarine and spreads or butter instead.
There is potential for growth and differentiating from competitors by offering value-added benefits within butter and spreads. With consumers increasingly looking for added health benefits from their dairy intake, there will be increased value-added offerings, such as with added fortified benefits.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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