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Country Report

Butter and Margarine in

Butter and Spreads in Azerbaijan

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter shows some recovery, but there is a shift to margarine and cooking fats

Butter and spreads remained popular in Azerbaijan, used as a cooking ingredient and separately as a spread on bread and other baked products. Traditionally, butter was regarded as an essential product by consumers.

Modern grocery retailers grows fast, taking sales from traditional grocery retailers

Over the review period, modern grocery channels, including supermarkets, hypermarkets and convenience stores, grew significantly in Azerbaijan illustrating changing shopping patterns. However, independent small grocers and other grocery retailers, under traditional grocery retailers, remained the key distribution channels of butter and spreads in Azerbaijan in 2018.

Butter and spreads faces a positive future

Butter and spreads is expected to post significantly faster volume growth over the forecast period compared to the review period, fuelled by growing purchasing power of consumers, swift shift towards packaged products and retail landscape development. Economic recovery will improve financial positions of local consumers, and restore butter and spreads consumption in volume terms.

COMPETITIVE LANDSCAPE

Delta Group OOO leads category with its long-standing brands

In 2018, Delta Group OOO, NBO of butter brands Anchor and WestGold in Azerbaijan, retained its leading position. The company actively promoted both brands through media and retailing channels, emphasising their natural ingredients and high quality, which helped it remain successful.

Packaging is key in new product launches by mainly local players

During 2018, new product launches were introduced mainly by local manufacturers, consisting either of new packaging formats or completely new products. Local processed meat manufacturer Sahliyali MMC started butter production under the Dobroe brand name and gained significant sales share within a short period, owing to widespread advertising through media channels, including TV and street billboards, as well as in-store promotions.

Local manufacturers face uphill battle with international brands

During the review period, more new local manufacturers including those operating in other areas entered production of butter and spreads in Azerbaijan. For example, Sahliyali MMC became popular in 2018 as a butter producer with Maslo Dobroe brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Azerbaijan?
What are the major brands in Azerbaijan?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Butter shows some recovery, but there is a shift to margarine and cooking fats

Modern grocery retailers grows fast, taking sales from traditional grocery retailers

Butter and spreads faces a positive future

COMPETITIVE LANDSCAPE

Delta Group OOO leads category with its long-standing brands

Packaging is key in new product launches by mainly local players

Local manufacturers face uphill battle with international brands

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to grow in 2018

Packaged food sales grow steadily in Azerbaijan after the macroeconomic recession

Local companies lead due to more competitive prices

Modern grocery retailers support packaged food volume sales

Packaged food to see growth in the forecast period

FOODSERVICE

Sales to Foodservice

Improved macroeconomic situation helps sales to foodservice to grow
Local companies lead sales to foodservice
Ice cream and frozen desserts foodservice sales grow fastest in 2018

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter shows some recovery, but there is a shift to margarine and cooking fats

Modern grocery retailers grows fast, taking sales from traditional grocery retailers

Butter and spreads faces a positive future

COMPETITIVE LANDSCAPE

Delta Group OOO leads category with its long-standing brands

Packaging is key in new product launches by mainly local players

Local manufacturers face uphill battle with international brands

Overview

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Overview

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Table of Contents

Butter and Spreads in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Butter shows some recovery, but there is a shift to margarine and cooking fats

Modern grocery retailers grows fast, taking sales from traditional grocery retailers

Butter and spreads faces a positive future

COMPETITIVE LANDSCAPE

Delta Group OOO leads category with its long-standing brands

Packaging is key in new product launches by mainly local players

Local manufacturers face uphill battle with international brands

CATEGORY DATA

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to grow in 2018

Packaged food sales grow steadily in Azerbaijan after the macroeconomic recession

Local companies lead due to more competitive prices

Modern grocery retailers support packaged food volume sales

Packaged food to see growth in the forecast period

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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