Country Report

Butter and Margarine in

Butter and Spreads in Switzerland

21 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

The health and wellness trend is set to negatively impact butter and spreads

The advanced nature of the health and wellness trend in Switzerland is expected to continue to have a negative effect on sales of butter and spreads in volume terms and value terms at constant 2018 prices in the forecast period, despite efforts by manufacturers to sustain consumers’ interest. The strong advertising support for and competition from edible oils such as olive oil have undermined sales of butter and spreads, as more people prefer products with identifiable health benefits.

Veganism will further impact the growth of butter and animal-based fats...

The number of products carrying the vegan label increased in Switzerland over the review period, and many consumers in Switzerland are expected to opt for vegan and vegetarian nutrition over the forecast period. This led many consumers to opt for products made of plant-based fats rather than fats of animal origin in 2018.

but butter is expected to benefit from its long tradition in Switzerland

Butter and spreads is projected to register a continued decline in value terms at constant 2018 prices over the forecast period. Although butter is expected to decline, it is set to fare better than cooking fats and margarine and spreads.

COMPETITIVE LANDSCAPE

Swiss consumers will continue to favour domestic butter and spreads

Branchenorganisation Butter is expected to continue leading the way in butter and spreads over the forecast period. The organisation is comprised of a number of large to small dairy producers.

Limited growth opportunities for butter and spreads

The growth prospects in butter and spreads in Switzerland are not bright, as many Swiss consumers are expected to continue decreasing their dairy consumption, whilst increasing their consumption of dairy-free products, due to the recent trend towards a lactose-free diet. Whilst butter and spreads is expected to see a negative performance in value terms at constant 2018 prices over the forecast period, a steeper decline is expected to be prevented by value-added products within butter and spreads, such as health and wellness-oriented products.

Unit prices are expected to increase slightly over the forecast period

The prices of butter and spreads are expected to experience slight growth over the forecast period at constant 2018 prices. Fluctuating raw materials prices and the introduction of more functional, organic and premium variants are expected to somewhat inflate average retail selling prices, thus driving up the average unit price of butter and spreads.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Switzerland?
What are the major brands in Switzerland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns

Consumer Foodservice

Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Switzerland

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Executive Summary

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PROSPECTS

The health and wellness trend is set to negatively impact butter and spreads

Veganism will further impact the growth of butter and animal-based fats...

but butter is expected to benefit from its long tradition in Switzerland

COMPETITIVE LANDSCAPE

Swiss consumers will continue to favour domestic butter and spreads

Limited growth opportunities for butter and spreads

Unit prices are expected to increase slightly over the forecast period

Overview

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Samples

Overview

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Table of Contents

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Butter and Spreads in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The health and wellness trend is set to negatively impact butter and spreads

Veganism will further impact the growth of butter and animal-based fats...

but butter is expected to benefit from its long tradition in Switzerland

COMPETITIVE LANDSCAPE

Swiss consumers will continue to favour domestic butter and spreads

Limited growth opportunities for butter and spreads

Unit prices are expected to increase slightly over the forecast period

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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