Over the forecast period, marginal growth is expected to be seen in butter and spreads. However, the stronger focus on the health and wellness trend is set to challenge and negatively impact the category's performance.
The intense competition between branded products and private labels is expected to prevent steep price increases, with players looking to remain appealing during a time of price sensitivity. Competition in butter and spreads will also continue with the development of discounters and cross-border shopping, which will encourage manufacturers and retailers to limit price increases to maintain demand.
The biggest threat to the performance of butter over the forecast period is veganism. In 2023, the trend remained low in Switzerland, but its share is expected to increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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