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Country Report

Butter and Margarine in

Butter and Spreads in Switzerland

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands

Domestic players are expected to continue dominating butter and spreads in Switzerland in 2020, with Branchenorganisation and Migros leading the way in current retail value terms. Branchenorganisation Butter coordinates butter and spreads production and distribution in Switzerland and actively manages and promotes its Die Butter, Floralp and Bratbutter brands.

Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020

The highly developed health and wellness trend will continue to negatively impact the performance of butter and spreads in Switzerland. While manufacturers will attempt to sustain consumer interest, butter and spreads is likely to suffer from strong competition from healthier variants like olive oil.

Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

Switzerland is expected to face shortages in butter and spreads as preference is given to cheese production in 2020. In order to prevent butter shortages in the country, Switzerland will temporarily change its laws to bring more butter across the border.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Switzerland?
What are the major brands in Switzerland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands

Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020

Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

RECOVERY AND OPPORTUNITIES

Modest changes anticipated in the retailing of butter and spreads

Private label products will see a boost in current retail value share over the forecast period, and domestic players will retain their stronghold

Growing presence of vegan options expected over the forecast period, as consumers seek plant over animal fats

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice
Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak
Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice

Consumer Foodservice

Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in
Losses are predicted, as only major, chained players are set to have a substantial recovery
The demand for ghost kitchens increases as consumers staying at home order food deliveries

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands

Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020

Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

Overview

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Overview

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Table of Contents

Butter and Spreads in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Domestic players will continue to lead butter and spreads in 2020, due to consumer’s preference for Swiss brands

Strongly marketed healthier alternatives will hamper the appeal of butter and spreads in 2020

Switzerland is expected to face butter shortages in 2020 as preference is given to cheese

RECOVERY AND OPPORTUNITIES

Modest changes anticipated in the retailing of butter and spreads

Private label products will see a boost in current retail value share over the forecast period, and domestic players will retain their stronghold

Growing presence of vegan options expected over the forecast period, as consumers seek plant over animal fats

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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