In 2021, butter will continue to benefit from continued working-from-home practices, which offer greater opportunity for consumers to cook and prepare food at home. This trend is reinforced by the closures and restricted operations in foodservice, which limit consumers’ ability to eat-out.
Domestic players are expected to continue dominating butter and spreads in Switzerland in 2021, with Branchenorganisation Butter leading the way in current retail value terms. Branchenorganisation Butter coordinates butter and spreads production and distribution in Switzerland and actively manages and promotes its Die Butter, Floralp and Bratbutter brands.
Switzerland is expected to face shortages in butter and spreads during the pandemic. A large portion of Swiss milk production continues to be used to produce cheese, which has a higher added value than butter, thus domestic butter is in short supply and not expected to meet demand.
Butter and spreads is expected to post marginal growth in the forecast period and is not expected to see major distribution changes. Modern grocery retailers is set to remain the dominant channel, led by supermarkets, discounters and hypermarkets.
Over the forecast period, butter and spreads will likely face competition from non-dairy alternatives such as plant-based butter, cashew butter, and almond butter. Many consumers are increasingly opting for products made of plant-based ingredients rather than animal-origin fats.
Private label products are expected to see an increase in current retail value share over the forecast period. Migros and Coop, the leading grocery retailers in Switzerland, are expected to continue developing new private label lines over the forecast period and to continue offering a large variety of private label products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Butter and Spreads research and analysis database.
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