The ongoing return to out-of-home activities, including more regular frequenting of foodservice, will continue to suppress home-cooking and home-baking trends, as consumers are keen to enjoy the post-pandemic landscape and be no longer stuck at home. This will place a degree of downwards pressure on sales of butter and spreads over the forecast period – especially in light of the price hikes, which do not seem to be resolved any time soon.
A degree of polarisation is expected in butter. On one hand, ongoing premiumisation coupled with naturalness (as compared to cooking fats and to margarine and spreads), with its traditionally important role in Swiss gastronomy, are likely to keep demand dynamic.
In light of the global inflation and price hikes, private label products are expected to fare well in butter. Indeed, private label lines from leading grocery outlets Coop Genossenschaft and Migros Genossenschaftsbund eG are evident in butter and spreads.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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