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Country Report

Butter and Margarine in

Butter and Spreads in Switzerland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strongly marketed healthier alternatives hamper the appeal of butter and spreads

The highly developed health and wellness trend continues to negatively impact the performance of butter and spreads in Switzerland. Retail volume sales are expected to see a slow downturn over the forecast period, with moderate current value growth due to a slight rise in unit prices.

Growing presence of vegan options as consumers seek plant over animal fats

The forecast period performance is expected to continue to be hindered by a lack of innovation in a mature and saturated category. A further threat to butter and spreads comes from the growing number of and rising demand for vegan products in the short to medium term.

Butter leads by offering a healthier and cleaner alternative to margarine

Butter is set to remain the largest category and best performer in growth terms over the forecast period. However, butter is projected to post only slow retail volume and moderate current value increases.

COMPETITIVE LANDSCAPE

Consumers see Swiss products as a quality guarantee

Domestic players are predicted to continue to dominate butter and spreads over the forecast period. Branchenorganisation Butter and Migros are set to retain their strong holds on butter, and cooking fats and margarine, respectively.

The leader plays key role in promoting butter awareness and attributes

Branchenorganisation Butter coordinates butter and spreads production and distribution in Switzerland and actively manages and promotes its Die Butter, Floralp and Bratbutter brands. It is expected to continue to defend the interests of the category by providing information and communications on butter, in particular.

Modest changes anticipated in the retailing of butter and spreads

The distribution of butter and spreads is not expected to see major changes in value share or price terms over the forecast period. Modern grocery retailers is set to remain the dominant channel, led by supermarkets, discounters and hypermarkets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Switzerland?
What are the major brands in Switzerland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Switzerland - Category analysis

HEADLINES

PROSPECTS

Strongly marketed healthier alternatives hamper the appeal of butter and spreads

Growing presence of vegan options as consumers seek plant over animal fats

Butter leads by offering a healthier and cleaner alternative to margarine

COMPETITIVE LANDSCAPE

Consumers see Swiss products as a quality guarantee

The leader plays key role in promoting butter awareness and attributes

Modest changes anticipated in the retailing of butter and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales post positive growth

Health and convenience remain strong trends in Switzerland

Migros remains unchallenged

Discounters remain a dynamic distribution channel

Challenging outlook for packaged food

FOODSERVICE

Sales to Foodservice

Health and Wellness remain hot topics in foodservice
Shelf-stable packaged food to suffer most
Nestlé Suisse SA and Unilever Schweiz GmbH remain the leading foodservice providers

Consumer Foodservice

Healthy nutrition and environment concerns are in focus
Positive development of chained operators
Independent outlets continued to dominate consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Strongly marketed healthier alternatives hamper the appeal of butter and spreads

Growing presence of vegan options as consumers seek plant over animal fats

Butter leads by offering a healthier and cleaner alternative to margarine

COMPETITIVE LANDSCAPE

Consumers see Swiss products as a quality guarantee

The leader plays key role in promoting butter awareness and attributes

Modest changes anticipated in the retailing of butter and spreads

Overview

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Overview

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Table of Contents

Butter and Spreads in Switzerland - Category analysis

HEADLINES

PROSPECTS

Strongly marketed healthier alternatives hamper the appeal of butter and spreads

Growing presence of vegan options as consumers seek plant over animal fats

Butter leads by offering a healthier and cleaner alternative to margarine

COMPETITIVE LANDSCAPE

Consumers see Swiss products as a quality guarantee

The leader plays key role in promoting butter awareness and attributes

Modest changes anticipated in the retailing of butter and spreads

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales post positive growth

Health and convenience remain strong trends in Switzerland

Migros remains unchallenged

Discounters remain a dynamic distribution channel

Challenging outlook for packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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