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Domestic players are expected to continue dominating butter and spreads in Switzerland in 2020, with Branchenorganisation and Migros leading the way in current retail value terms. Branchenorganisation Butter coordinates butter and spreads production and distribution in Switzerland and actively manages and promotes its Die Butter, Floralp and Bratbutter brands.
The highly developed health and wellness trend will continue to negatively impact the performance of butter and spreads in Switzerland. While manufacturers will attempt to sustain consumer interest, butter and spreads is likely to suffer from strong competition from healthier variants like olive oil.
Switzerland is expected to face shortages in butter and spreads as preference is given to cheese production in 2020. In order to prevent butter shortages in the country, Switzerland will temporarily change its laws to bring more butter across the border.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Switzerland with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.