Historically, sales of cooking fats showed volume decline in all the most recent years of analysis, since 2009. However, in 2022, it has been noticed that lard, one of the main products that makes up the category, and which was almost forgotten, has entered the scene again, and this product emphasises the current situation of economic polarisation in the country.
The pursuit of healthy food is no longer a fad, and has become a habit for many people. Especially after the emergence of the pandemic, many people sought to consume a more balanced diet and, in a similar fashion, restaurants also joined the trend of adding healthier options to their menus.
The image of butter in Brazil has shifted from being considered as a fat to be avoided, to a source of good-quality fats found naturally in dairy products. The change in public opinion has stemmed from the combination of increasing consumer awareness of the benefits of dairy fats in everyday diets, the rising trend of home cooking, and the consolidation of clean label claims.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!