Competitive Landscape
Jbs and Brf Defend Share as Lactalis Surges in Butter and Spreads
Butter and spreads in Brazil remains concentrated in 2026, with the combined share of the two leading manufacturers, JBS SA and BRF SA, set to reach 43% of retail value sales. This level of concentration has been relatively consistent over the past five years, as JBS SA is expected to hold 22% and BRF SA 21% in 2026, compared to 23% and 20% in 2021, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Brazil?
- Which are the leading brands in Butter and Spreads in Brazil?
- How are products distributed in Butter and Spreads in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Brazil - Category analysis
Key Data Insights
Butter and Spreads Summary
Doriana’S Smaller Pack Strategy Sustains Sales of Margarine and Spreads as Consumers Trade Down
Margarine Leads as Butter Volumes Drop and Affordability Drives Choices
Qualy Vegê’S Clean Label Reformulation Limits Plant-Based Premiumisation
Margarine to Maintain Price Leadership as Butter Faces Ongoing Pressure
Plant-Based Spreads to Narrow the Gap with Margarine through Value and Taste
Jbs and Brf Defend Share as Lactalis Surges in Butter and Spreads
Supermarkets Consolidates Value-Seeking Shoppers as Small Local Grocers Loses Ground
Carrefour and Mercado Livre Drive Online Growth but Retail E-Commerce Faces Offline Dominance
Dairy Products and Alternatives in Brazil - Industry Overview
2026 Developments
Key Data Insights
Value Growth Continues, but Households Trade Down to More Economical Options
Piracanjuba’S Value-Led Approach Consolidates Share in Turbulent Times
Acquisition Strategies Reshape Competition for Regional and Premium Cheese
Leading Companies Expected to Accelerate Consolidation to Secure Supply Chains
Urban Demand Will Fuel Shift to Functional and Premiumised Dairy Products
Value-Focused Strategies Set to Shape Resilience as Budgets Remain Tight
Lactalis Strengthens Leadership as Rivals Pursue Resilience
Mergers, Innovation and Functional Launches Reshape Competition
Supermarkets Consolidates Its Leadership as Shoppers Seek Value
Danone and Dalben Drive Growth with Experiential Aisles
Carrefour and Mercado Livre Fuel E-Commerce Gains in Premium Dairy
Protein Democratisation Reshapes Product Development
New Launches Extend Functional Dairy into Mass Occasions
Product Innovation Reshapes Category Boundaries and Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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