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Learn moreOct 2020
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Butter and spreads sales will slightly benefit from the COVID-19 pandemic, however overall current value sales will only increase marginally. As butter and spread products are not intended to be consumed in large quantities, the product areas have not been subject to large devastations as consumers purchase butter, for example, less frequently than other dairy products.
Private label brands such as Spar’s S Budget and Engrotuš’s Tus have increasingly been moving to their Facebook and Instagram platforms to promote advertisement for the butter products. This ongoing of trend of advertising through social media as opposed to traditional radio and TV advertisements is gaining momentum within butter and spreads and has been particularly crucial during lockdown as Slovenians’ screen time has risen drastically.
Margarine and spreads will outperform butter in terms of current value growth in 2020 overall. Despite butter generating the majority of sales, margarine and spreads will show the most growth in response to the pandemic.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.
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