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Country Report

Butter and Margarine in

Butter and Spreads in Slovenia

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising spending power boosts demand for butter, which has healthy image

The category’s performance was in 2019 boosted by economic growth, rising disposable incomes and increasing consumer spending power. The performance of butter is also notable, and has a fairly good reputation, not being perceived as very harmful if eaten in smaller quantities despite its fat content due to its natural image.

Margarine benefits from press and TV coverage

Margarine and spreads saw the most dynamic growth in 2019, resulting from numerous press articles and even mentions on national TV, citing the results of three years of research proving that modern margarine is much less harmful than it was 10 years ago. The national research project was called "Trans fat in food", and demonstrated that in Slovenia margarine has less than 1% of the energy input of the product, or less than 2g of trans fat per 100g of fat in the product.

Cooking fats adversely impacted by health trend

With the increasing health and wellness trend, an increasing number of consumers in Slovenia are paying more attention to their diets, which includes avoiding unhealthy, fatty foods. This has led to a reduction in usage of cooking fats for meal preparation in Slovenian kitchens.

COMPETITIVE LANDSCAPE

Lactose-free butter from Pomurske Mlekarne gains shelf space, reducing need for marketing investment

Leading players mostly used discounts and promotional materials at point of sale as marketing tools to promote butter and spreads in 2019. TV adverts and other online tools were not used, as they seem less effective in the promotion of such products.

Atlantic Trade’s Unilever brands underpin its leading value share

Atlantic Trade doo maintained the lead in butter and spreads in Slovenia in 2019, and saw a marginal value share gain over the previous year. This followed its takeover of Unilever brands that were successfully managed over the years, and enjoy high brand recognition among consumers.

Lack of innovation results in private label strength

The category does not have a premium component or strong health and wellness connections, and sees very little innovation; consequently, price sensitivity is high. This is why the share of sales accounted for by private label continues to grow.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovenia?
What are the major brands in Slovenia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Slovenia - Category analysis

HEADLINES

PROSPECTS

Rising spending power boosts demand for butter, which has healthy image

Margarine benefits from press and TV coverage

Cooking fats adversely impacted by health trend

COMPETITIVE LANDSCAPE

Lactose-free butter from Pomurske Mlekarne gains shelf space, reducing need for marketing investment

Atlantic Trade’s Unilever brands underpin its leading value share

Lack of innovation results in private label strength

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food experiences positive results in 2019, benefiting from the rise in disposable incomes and positive economic landscape

Health and wellness provides a growth opportunity for packaged food

There is no significant movement amongst packaged food players, however, competition intensifies

Modern grocery retailers continue to lead sales, as discounters and convenience stores increase their share

Packaged food will experience growth over the forecast period, influenced by consumer trends and the positive economic landscape

FOODSERVICE

Sales to Foodservice

Rising disposable incomes and positive economic outlook results in a rise of sales to foodservice
Health and wellness extends to foodservice but threatens growth
The majority of foodservice stock is sourced from retail food operators

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising spending power boosts demand for butter, which has healthy image

Margarine benefits from press and TV coverage

Cooking fats adversely impacted by health trend

COMPETITIVE LANDSCAPE

Lactose-free butter from Pomurske Mlekarne gains shelf space, reducing need for marketing investment

Atlantic Trade’s Unilever brands underpin its leading value share

Lack of innovation results in private label strength

Overview

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Overview

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Table of Contents

Butter and Spreads in Slovenia - Category analysis

HEADLINES

PROSPECTS

Rising spending power boosts demand for butter, which has healthy image

Margarine benefits from press and TV coverage

Cooking fats adversely impacted by health trend

COMPETITIVE LANDSCAPE

Lactose-free butter from Pomurske Mlekarne gains shelf space, reducing need for marketing investment

Atlantic Trade’s Unilever brands underpin its leading value share

Lack of innovation results in private label strength

CATEGORY DATA

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food experiences positive results in 2019, benefiting from the rise in disposable incomes and positive economic landscape

Health and wellness provides a growth opportunity for packaged food

There is no significant movement amongst packaged food players, however, competition intensifies

Modern grocery retailers continue to lead sales, as discounters and convenience stores increase their share

Packaged food will experience growth over the forecast period, influenced by consumer trends and the positive economic landscape

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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