Country Report

Butter and Margarine in

Butter and Spreads in Slovenia

Oct 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads largely unimpacted by pandemic trends due to long-lasting consumption

Butter and spreads sales will slightly benefit from the COVID-19 pandemic, however overall current value sales will only increase marginally. As butter and spread products are not intended to be consumed in large quantities, the product areas have not been subject to large devastations as consumers purchase butter, for example, less frequently than other dairy products.

Private label brands utilise social media advertising during lockdown

Private label brands such as Spar’s S Budget and Engrotuš’s Tus have increasingly been moving to their Facebook and Instagram platforms to promote advertisement for the butter products. This ongoing of trend of advertising through social media as opposed to traditional radio and TV advertisements is gaining momentum within butter and spreads and has been particularly crucial during lockdown as Slovenians’ screen time has risen drastically.

Cash strapped consumers favour margarine and spreads amidst the pandemic

Margarine and spreads will outperform butter in terms of current value growth in 2020 overall. Despite butter generating the majority of sales, margarine and spreads will show the most growth in response to the pandemic.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Slovenia?
What are the major brands in Slovenia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Slovenia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads largely unimpacted by pandemic trends due to long-lasting consumption

Private label brands utilise social media advertising during lockdown

Cash strapped consumers favour margarine and spreads amidst the pandemic

RECOVERY AND OPPORTUNITIES

Outdated butter will underperform in 2021 due to restricted purchasing power

Cooking fats will continue to drop in demand due to rising health concerns

Private label will benefit from economising over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Ongoing contagion fears stunt the recovery process of the foodservice industry
Lack of tourism and maximum capacity bans prove detrimental to the foodservice industry
Foodservice industry employees see hours cut and wages reduced

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads largely unimpacted by pandemic trends due to long-lasting consumption

Private label brands utilise social media advertising during lockdown

Cash strapped consumers favour margarine and spreads amidst the pandemic

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Slovenia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads largely unimpacted by pandemic trends due to long-lasting consumption

Private label brands utilise social media advertising during lockdown

Cash strapped consumers favour margarine and spreads amidst the pandemic

RECOVERY AND OPPORTUNITIES

Outdated butter will underperform in 2021 due to restricted purchasing power

Cooking fats will continue to drop in demand due to rising health concerns

Private label will benefit from economising over the forecast period

CATEGORY DATA

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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