Executive Summary

Aug 2018
PROSPECTS
Cooking fats hit by health and wellness trend

With the increasing trend towards health and wellness, more and more consumers in Slovenia have started to pay more attention to their diets, including avoiding unhealthy, fatty foods. This has effected a reduction in usage of cooking fats for meal preparation in Slovenian kitchens.

Marketing activity aims to save sales of butter and margarine and spreads

While butter and spreads saw contracting value sales over the early part of the review period, the trend reversed and finally resulted in more noticeable growth in 2018. This is mainly a result of the better performance of butter which is deemed to be the less harmful option among butter and spreads due to marketing activity and PR campaigns aimed to save the image of the products.

Unit prices remain stable despite increasing competition

The average unit price of butter and spreads saw a small increase in 2018 despite declining volume sales and increasing competition from private label and other economy brands that pushed prices down. Despite butter volume sales declining in 2017, prices were not affected as much and rises in 2018 were observed to be at the same level as for cooking fats and margarine and spreads.

COMPETITIVE LANDSCAPE
The leadership of Atlantic Trade remains uncontested

Atlantic Trade doo maintained the leading value share in butter and spreads in Slovenia in 2018. This is thanks to its takeover of Unilever brands that have been managed successfully over years and enjoy high brand recognition among consumers and an established distribution network for its single best-selling brand, Rama.

Domestic producers enjoy high brand recognition

Pomurske Mlekarne dd holds second place in butter and spreads. Its portfolio hosts brands such as Slovensko Surovo Maslo, Ljutomer’s and Slovensko Cajno Maslo, domestic brands that are well regarded by local consumers.

Marketing communication dictates competition

While the leading players scramble for value shares, private label products display the biggest gains of all leading retailers, including Mercator, Spar and Lidl, mainly as a result of the increased overall popularity of private label in Slovenia. Besides economising, company marketing strategies are being shaped by health and wellness and premiumisation trends that bolster new product launches and the advertising of existing brands with in-line product claims.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Slovenia?
  • What are the major brands in Slovenia?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories
Evenly distributed growth rates across all categories of packaged food
No significant movement amongst packaged food producers whilst competition intensifies
Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape
The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice
Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources