Over the forecast period, the demand for butter and spreads is likely benefit from the rising Western influence on food trends in Vietnam. Vietnamese consumers are expected to show greater interest in Western cuisine in line with their greater awareness of Western foods and diets via magazines, television and social networks like Facebook or TikTok.
Over the forecast period, butter and spreads is likely to see newer and more sophisticated products introduced by imported brands, as players try to tap into the rising awareness of and demand for these types of products in Vietnam. As consumer awareness of health and wellness is set to continue to soar over the forecast period, the demand for plant-based products made from vegetable products is predicted to witness a significant surge in the short to medium term.
Over the forecast period, retail e-commerce is well placed to continue to become more popular channel for the purchase of butter and spreads by Vietnamese consumers. This forecast is expected to be supported by the fast development of logistics in Vietnam.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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