The category has so far not proved attractive enough for local players to invest significantly in the production of butter and spreads because the category still has limited usage in Vietnamese cuisine. Edible oils is a more popular option in Vietnamese cuisine, which is preferred by consumers due to its cheaper prices and versatility in terms of usage.
Many consumers remain unfamiliar with the purpose of butter and spreads, which is an obstacle to the category’s expansion. Therefore, if the category is to see stronger growth then consumers will need to be educated about the benefits of butter and spreads and their wider usage in cooking and baking.
While butter and spreads have a limited presence in local cuisine, Vietnam is experiencing a growing demand for Western-style dishes which is likely to continue supporting positive growth over the forecast period, especially through the foodservice channel. While it is not a traditional packaged food item in Vietnam, local consumers have gained greater awareness of its uses and applications through exposure to Western cuisine through foodservice, with urban consumers particularly influenced by this trend.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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