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Butter and spreads was not subject to significant impulse and panic-buying during the COVID-19 health crisis and continued to experience a stable supply and demand. Despite the products being an important addition to the most important staple food in the country – bread, the stability is largely due to the products in this category being seen as an accessory rather than an essential food product.
Besides pure butter and pure margarine and spreads, in the late review period, butter and spreads witnessed the significant presence of newly-launched brands which use a combination of butter and vegetable oils, known as blends. There are two major brands competing for share in this hybrid category: Meggle Alpinesse (salted and unsalted versions) and Oldenburger Butteresse.
In late 2019 Groupe Lactalis added to their premium butter brand portfolio by launching salted and unsalted versions of Président Beurrier Saveur Gastronomique. These products are targeted at wealthier consumers who buy butter for its superior health and taste, helping Groupe Lactalis maintain its top position with a slight increase in market share.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in North Macedonia with research from Euromonitor's team of in-country analysts.
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