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Country Report

Butter and Margarine in

Butter and Spreads in North Macedonia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising awareness of health benefits of butter supports dynamic growth

Butter and spreads continued to see strong growth in 2019. These products are central to North Macedonians’ diets, as they are an important addition to the most important staple food in the country – bread.

Butter blends are increasingly popular, while some brands see higher unit prices

Besides pure butter and pure margarine and spreads, in the late review period butter and spreads witnessed the significant presence of newly-launched brands which use a combination of butter and vegetable oils, known as blends. There are two major brands competing for share in this hybrid category: Meggle Alpinesse (salted and unsalted versions) and Oldenburger Butteresse.

New launches follow health and wellness with natural and low fat options

The health and wellness trend is affecting the business strategies of producers. Due to rising consumer awareness of the negative aspects of butter and spreads, producers are offering more lower fat and cholesterol-free products, and products containing no artificial colours.

COMPETITIVE LANDSCAPE

Dijamant launches new retro-style packaging which prolongs freshness

In 2019, Serbian company Dijamant continued to lead butter and spreads in North Macedonia, despite seeing a minor value share decline. This was partly due to the very strong competition, and partly because the company is only present in margarine and spreads, which saw slower growth than butter in 2019.

DMK Deutsches Milchkontor improves distribution and boosts sales

DMK Deutsches Milchkontor continued to lead butter in North Macedonia in 2019, with a static value share. The strength of the company’s most notable butter brands, Oldenburger and Milram, is responsible for the high company and brand ranking.

Rising share of local players leads to consolidation

The combined retail value share of the leading 10 butter and spreads manufacturers notably increased during the review period, including in 2019. This is a clear sign of concentration, which stems from the growing attachment of consumers to their favourite brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in North Macedonia?
What are the major brands in North Macedonia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in North Macedonia - Category analysis

HEADLINES

PROSPECTS

Rising awareness of health benefits of butter supports dynamic growth

Butter blends are increasingly popular, while some brands see higher unit prices

New launches follow health and wellness with natural and low fat options

COMPETITIVE LANDSCAPE

Dijamant launches new retro-style packaging which prolongs freshness

DMK Deutsches Milchkontor improves distribution and boosts sales

Rising share of local players leads to consolidation

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2019

Health and wellness the key trend across packaged food

Packaged food is highly fragmented, although larger players are increasing their shares

Modern grocery retailers continues to slowly gain share

Focus on health and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales continue to grow due to a welcome boost from inbound tourism arrivals
No profiled manufacturers exist which specialise in foodservice in North Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising awareness of health benefits of butter supports dynamic growth

Butter blends are increasingly popular, while some brands see higher unit prices

New launches follow health and wellness with natural and low fat options

COMPETITIVE LANDSCAPE

Dijamant launches new retro-style packaging which prolongs freshness

DMK Deutsches Milchkontor improves distribution and boosts sales

Rising share of local players leads to consolidation

Overview

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Overview

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Table of Contents

Butter and Spreads in North Macedonia - Category analysis

HEADLINES

PROSPECTS

Rising awareness of health benefits of butter supports dynamic growth

Butter blends are increasingly popular, while some brands see higher unit prices

New launches follow health and wellness with natural and low fat options

COMPETITIVE LANDSCAPE

Dijamant launches new retro-style packaging which prolongs freshness

DMK Deutsches Milchkontor improves distribution and boosts sales

Rising share of local players leads to consolidation

CATEGORY DATA

Packaged Food in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2019

Health and wellness the key trend across packaged food

Packaged food is highly fragmented, although larger players are increasing their shares

Modern grocery retailers continues to slowly gain share

Focus on health and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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