Country Report

Butter and Margarine in

Butter and Spreads in North Macedonia

Nov 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads continues to grow steadily due to its central role in the Macedonian diet

Butter and spreads was not subject to significant impulse and panic-buying during the COVID-19 health crisis and continued to experience a stable supply and demand. Despite the products being an important addition to the most important staple food in the country – bread, the stability is largely due to the products in this category being seen as an accessory rather than an essential food product.

Butter blends are increasingly popular, new launches focus on healthier versions

Besides pure butter and pure margarine and spreads, in the late review period, butter and spreads witnessed the significant presence of newly-launched brands which use a combination of butter and vegetable oils, known as blends. There are two major brands competing for share in this hybrid category: Meggle Alpinesse (salted and unsalted versions) and Oldenburger Butteresse.

Premium butter brand launched by Groupe Lactalis to target wealthy butter connoisseurs

In late 2019 Groupe Lactalis added to their premium butter brand portfolio by launching salted and unsalted versions of Président Beurrier Saveur Gastronomique. These products are targeted at wealthier consumers who buy butter for its superior health and taste, helping Groupe Lactalis maintain its top position with a slight increase in market share.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in North Macedonia?
What are the major brands in North Macedonia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads continues to grow steadily due to its central role in the Macedonian diet

Butter blends are increasingly popular, new launches focus on healthier versions

Premium butter brand launched by Groupe Lactalis to target wealthy butter connoisseurs

RECOVERY AND OPPORTUNITIES

Health benefits of butter expected to attract those who can afford it

Launches of butter blend varieties set to increase due to convenience trend

Health and wellness will see widening varieties with natural and low-fat options

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Losses as a result of COVID-19 outlet closures could affect the whole national economy
Online ordering in foodservice drives growth of online sales in North Macedonia
Representatives demand state support for foodservice as companies suffer the effects of COVID-19

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads continues to grow steadily due to its central role in the Macedonian diet

Butter blends are increasingly popular, new launches focus on healthier versions

Premium butter brand launched by Groupe Lactalis to target wealthy butter connoisseurs

Overview

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Overview

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Table of Contents

Butter and Spreads in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads continues to grow steadily due to its central role in the Macedonian diet

Butter blends are increasingly popular, new launches focus on healthier versions

Premium butter brand launched by Groupe Lactalis to target wealthy butter connoisseurs

RECOVERY AND OPPORTUNITIES

Health benefits of butter expected to attract those who can afford it

Launches of butter blend varieties set to increase due to convenience trend

Health and wellness will see widening varieties with natural and low-fat options

CATEGORY DATA

Packaged Food in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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