Butter and spreads are poised to exhibit robust performance over the forecast period, building upon the challenging years since 2020 marked by adverse economic conditions and high inflation. As the economy recovers, resulting in heightened disposable incomes and exchange rate stability, brands within this category are expected to achieve greater affordability.
Margarine and spreads are anticipated to continue spearheading the overall category's performance. Given that margarine is a principal complement for bread in Nigeria, it benefits from the mounting bread demand among urban consumers.
Butter is also poised for healthy growth across the forecast period, albeit at a more moderate pace compared to margarine and spreads. Being a niche category, butter largely resonates with upper-income consumers, including expatriates, rather than the broader population.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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