Butter and spreads will register moderate constant value and volume growth over the forecast period. Margarine will register the highest volume growth, largely supported by its widespread availability and affordability.
There will be growing competition in margarine, especially at the lower priced points. Over the past few years, the dominant Blue Band has faced strong competition from a growing range of brands such as Moi, Remia, and Mamador.
The growth of the modern retail channels of convenience stores, supermarkets, and hypermarkets will help propel growth of butter and margarine and butter in particular. With greater spread of such modern retail outlets, brands will have greater visibility on shelves, especially for Western products such as butter.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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