Butter is expected to experience slow growth over the forecast period with consumers leading increasingly busy lives and thus having less time to cook and bake at home. This should however benefit foodservice sales of butter, which is used in the preparation of a wide range of popular local dishes.
Margarine and spreads is likely to see sustained retail demand with the leading brands being widely popular with locals. Nonetheless, stronger growth may be limited by the fact that some consumers only purchase margarine and spreads when they are on price promotion since these products can easily be substituted with other alternatives.
Arla Foods Amba, Ballantyne Foods Pty Ltd and Fonterra Brands (M) Sdn Bhd are expected to expand their distribution to food specialists (eg Bake with Yen and House of Ingredients) as they look to reach more consumers. These chains continue to open up new stores, with some being able to order in bulk thereby allowing them to sell products at cheaper prices compared to hypermarkets, supermarkets and other grocery retailers.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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