Butter and Spreads in Malaysia

September 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Butter and Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Butter and Spreads in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Butter and Spreads in Malaysia?
  • Which are the leading brands in Butter and Spreads in Malaysia?
  • How are products distributed in Butter and Spreads in Malaysia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Butter and Spreads in Malaysia - Category analysis

KEY DATA FINDINGS

Butter experiences slightly slower growth and cooking fats sees flat growth in 2022
Margarine and spreads retains its appeal in 2022
Existing players switch focus to foodservice and speciality stores in 2022
Butter likely to see stable growth while retail demand for cooking fats is set for a further decline due to a lack of marketing support
Margarine and spreads is predicted to see stagnant growth over the forecast period
Players are expected to continue focusing on food specialist stores over the forecast period while e-commerce set for further gains
Table 1 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 2 Sales of Butter and Spreads by Category: Value 2017-2022
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 7 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Dairy Products and Alternatives in Malaysia - Industry Overview

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Butter and Spreads

  • Butter
  • Cooking Fats
  • Margarine and Spreads

Butter and Spreads

This is the aggregation of butter, cooking fats and margarine and spreads.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Butter and Spreads research and analysis database.

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