Country Report

Butter and Margarine in

Butter and Spreads in Costa Rica

Sep 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads benefits from COVID-19 as people eat at home more

Butter and spreads is expected to benefit from COVID-19, as people eat at home more and in particular spend a lot of time baking. Both current retail value and volume are expected to see very healthy growth.

Two local players dominate with affordable pricing

Local edible oils and margarine manufacturer Cía Numar remains the dominant player in margarine and spreads and cooking fats, with the top selling brand Numar, as well as Clover and Corona and benefits from affordable unit prices and wide availability of its products in both modern and traditional grocery retailers throughout the country. Regional economies of scale in manufacturing and distribution continue to enhance the player’s performance.

Vegetable-based spreads promote multiple claims

Manufacturers of traditional vegetable-based spreads continue to focus on pricing competition and marketing to keep their brands relevant within modern and traditional grocery retailers. In general, these products continue to benefit from having a healthier perception in comparison to dairy-based butters, which are higher in cholesterol.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Costa Rica?
What are the major brands in Costa Rica?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from COVID-19 as people eat at home more

Two local players dominate with affordable pricing

Vegetable-based spreads promote multiple claims

RECOVERY AND OPPORTUNITIES

Subdued growth expected well into the forecast period

Increased specialisation during the forecast period

E-commerce and online marketing will be the new battleground during the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 lockdown restrictions cause foodservice outlets to close, dampening demand for packaged food from foodservice suppliers
Foodservice suppliers resort to offering packaged food products direct to consumers to help offset reduced demand from restaurants
Retailers Florida and Britt offer support to local foodservice businesses in Costa Rica in 2020

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads benefits from COVID-19 as people eat at home more

Two local players dominate with affordable pricing

Vegetable-based spreads promote multiple claims

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from COVID-19 as people eat at home more

Two local players dominate with affordable pricing

Vegetable-based spreads promote multiple claims

RECOVERY AND OPPORTUNITIES

Subdued growth expected well into the forecast period

Increased specialisation during the forecast period

E-commerce and online marketing will be the new battleground during the forecast period

CATEGORY DATA

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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