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Country Report

Butter and Margarine in

Butter and Spreads in Costa Rica

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Costa Ricans’ health concerns limit demand for butter and spreads

Health and wellness concerns continue to affect the demand for and sales performance of butter and spreads in Costa Rica. Middle- and upper-income buyers tend to adopt a more cautious approach in regard to their consumption rate and use these products more occasionally, limiting the overall sales growth of butter and spreads.

Vegetable-based spreads benefit from healthier image and convenience

Manufacturers of traditional vegetable-based spreads continue to focus on pricing competition and marketing to keep their brands relevant within modern and traditional grocery retailers. In general, these products continue to benefit from having a healthier perception in comparison to dairy-based butters (having no cholesterol), while adopting multiple added-value claims, such as olive oil-based formulations or no trans-fat content, to improve their perception among average buyers of mid-range products.

Added-value products to see widening range, attracting higher-income consumers and those pursuing a healthier lifestyle

Added-value butter alternatives are anticipated to continue gaining momentum among dairy-based options. Clarified butter (ghee), organic coconut-based vegan butter alternatives (such as Melt Organic), and products infused with herbs and spices are expected to appear more in local high-end supermarkets, such as Automercado, over the forecast period.

COMPETITIVE LANDSCAPE

Vertically-integrated local manufacturers benefit from economies of scale

Local edible oils and margarine manufacturer Cía Numar SA remains the dominant player in butter and spreads, benefiting from top-of-mind consumer awareness, affordable unit prices and wide availability of its products in both modern and traditional grocery retailers throughout the country. Regional economies of scale in manufacturing and distribution continue to enhance the player’s performance, and the company benefits from strong regional coverage, based on its vertically-integrated business model, from seed to distribution.

Mid-range brands appeal by offering good quality and functional attributes

Other relevant proposals in butter and spreads are associated with imported mid-range brands such as Country Crock and I Can’t Believe It’s Not Butter! which compete directly with Cía Numar SA. They are available in most modern grocery retailers and their corresponding quality and functional perceptions are capable of generating sales among middle- and upper-income consumers.

Products with niche claims and imported products to increase in importance

New added-value alternatives from both emerging and established local and international players are expected to continue to set the pace of these products’ competitive dynamics over the forecast period. Multiple types of functional and health and wellness claims, including vegan, organic and grass-fed, are likely to open new development opportunities capable of targeting economically-advantaged local buyers (as well as high-end hotels and restaurants).

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Costa Rica?
What are the major brands in Costa Rica?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Costa Ricans’ health concerns limit demand for butter and spreads

Vegetable-based spreads benefit from healthier image and convenience

Added-value products to see widening range, attracting higher-income consumers and those pursuing a healthier lifestyle

COMPETITIVE LANDSCAPE

Vertically-integrated local manufacturers benefit from economies of scale

Mid-range brands appeal by offering good quality and functional attributes

Products with niche claims and imported products to increase in importance

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products

Functional ingredients and new value-for-money products set the pace

New added-value products and Wal-Mart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice

Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Costa Ricans’ health concerns limit demand for butter and spreads

Vegetable-based spreads benefit from healthier image and convenience

Added-value products to see widening range, attracting higher-income consumers and those pursuing a healthier lifestyle

COMPETITIVE LANDSCAPE

Vertically-integrated local manufacturers benefit from economies of scale

Mid-range brands appeal by offering good quality and functional attributes

Products with niche claims and imported products to increase in importance

Overview

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Overview

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Table of Contents

Butter and Spreads in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Costa Ricans’ health concerns limit demand for butter and spreads

Vegetable-based spreads benefit from healthier image and convenience

Added-value products to see widening range, attracting higher-income consumers and those pursuing a healthier lifestyle

COMPETITIVE LANDSCAPE

Vertically-integrated local manufacturers benefit from economies of scale

Mid-range brands appeal by offering good quality and functional attributes

Products with niche claims and imported products to increase in importance

CATEGORY DATA

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products

Functional ingredients and new value-for-money products set the pace

New added-value products and Wal-Mart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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