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Country Report

Butter and Margarine in

Butter and Spreads in Costa Rica

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited innovation continues to characterise butter and spreads, but margarine sees dynamic growth in 2018

As a result of its overall maturity and due to the increasing popularity of adopting low-fat diets in Costa Rica, the butter and spreads offer saw little variation during 2018; brand awareness, availability and pricing remained the main purchase drivers. Average middle- and low-income consumers tend to consider margarine as a basic spread alternative; some consumers perceive it as a healthier option than butter (due to non-saturated fats claims) and it also attracts more consumers as it is considerably more affordable.

Ghee and artisanal butters attract upper-income consumers seeking healthier products

On the other hand there is rising popularity amongst upper-income local consumers of healthier niche-orientated products, including ghee and artisanal butters that make use of higher-quality ingredient combinations, such as Himalayan salt and coconut oil.

Added-value proposals anticipated to continue gaining penetration

Whilst traditional margarine, spreads and butter sales continue to reach their maturity point amongst all segments of the local population, the only relevant opportunities for additional value growth will derive from the further development of differentiated, healthier and functional value proposals, starting with those targeted at well-off consumers. High-end alternatives such as ghee as well as organic butter from grass-fed cows are anticipated to gain momentum over the forecast period, with local artisanal and smaller cooperative brands making the upgrade from organic farmers’ markets to increasing in availability at modern grocery retailers across the country.

COMPETITIVE LANDSCAPE

Cía Numar continues to lead category with focus on margarine and spreads

The regional manufacturer Cía Numar remained the leader within butter and spreads in Costa Rica during 2018 on the strength of its leadership in cooking fats, margarine and spreads. It continued to take advantage of top-of-mind brand awareness amongst a vast number of low- and middle-income local consumers across the country.

Cooperativa de Productos de Leche Do Pinos remains dominant in butter

The leading local dairy manufacturer Cooperativa de Productos de Leche Dos Pinos was the dominant player in butter, also benefiting from its vertically integrated cooperative business model, which leverages on consolidated manufacturing and marketing economy-of-scale capabilities, having broad availability across modern and traditional grocery retailers across the country. Dos Pinos keeps promoting a familiar, high-quality and affordable proposal capable of meeting most traditional nutritional expectations amongst most segments of the local population.

Niche-orientated players and imported brands expected to continue growing

As a result of the rising popularity of healthier and more functional packaged food alternatives (particularly amongst middle- and high-income consumers), the further development of niche-orientated added-value butter and spreads options will continue to gain additional sales momentum over the forecast period, with concepts and certification such as butter sourced from grass-fed cows and organic butter and spreads claims to be introduced into this category. Other imported proposals from countries such as Mexico and the US are also expected to increase in availability, benefiting from free trade agreements, to provide competitive unit prices and additional levels of innovation for average middle-income local consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Costa Rica?
What are the major brands in Costa Rica?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Further consolidation based on additional economy of scale savings
New auto service model attracting consumers
Technological innovations and new distribution centres set to further consolidate foodservice sales

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited innovation continues to characterise butter and spreads, but margarine sees dynamic growth in 2018

Ghee and artisanal butters attract upper-income consumers seeking healthier products

Added-value proposals anticipated to continue gaining penetration

COMPETITIVE LANDSCAPE

Cía Numar continues to lead category with focus on margarine and spreads

Cooperativa de Productos de Leche Do Pinos remains dominant in butter

Niche-orientated players and imported brands expected to continue growing

Overview

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Samples

Overview

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Table of Contents

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Butter and Spreads in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited innovation continues to characterise butter and spreads, but margarine sees dynamic growth in 2018

Ghee and artisanal butters attract upper-income consumers seeking healthier products

Added-value proposals anticipated to continue gaining penetration

COMPETITIVE LANDSCAPE

Cía Numar continues to lead category with focus on margarine and spreads

Cooperativa de Productos de Leche Do Pinos remains dominant in butter

Niche-orientated players and imported brands expected to continue growing

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

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Recently Viewed

Complete Catalogue

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