Butter and spreads will return to positive retail volume growth over the forecast period as retail prices stabilize. However, constant value growth will slow down significantly with inflation expected to normalise.
Margarine and spreads consumption will continue to decline in the forecast period due to the widely held belief that such products are relatively unhealthy. Leading brands are trying to change perceptions by investing in the quality of products and highlighting the absence of trans-fats and harmful ingredients.
Cooking fats will continue to face declining sales in the upcoming years, as the habit of cooking with lard dissipates. In addition, Bulgarians are increasingly suspicious of using palm oil as it is difficult to digest and is believed to increase cholesterol.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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