The butter and spreads category is expected to develop positively over the forecast period. Volume growth will be mainly driven by butter.
While the margarine and spreads category is forecast to see further decline in retail volume sales over 2022-2027, this is expected to occur at a slower rate than over the review period. The category is likely to benefit from improvements in quality and the development of products with 100% natural ingredients, as manufacturers look to adapt to the challenges posed by prevailing consumer trends, and particularly the rise in health awareness.
Cooking fats is expected to see the most marked decline in retail volumes in the butter and spreads category over the forecast period. The main reason for this will be the decline in cooking at home since the peaks reached during the COVID-19 crisis.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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