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After seeing a retail volume decline and only slow current value growth in 2019, sales of butter and spreads are expected to increase strongly in 2020, mainly due to COVID-19. Consumers had to spend more time at home due to the lockdown from mid-March, which led to higher consumption within the home, especially as many people turned to cooking at home and baking to pass the time.
The consumption of butter and spreads is also expected to rise in 2020 thanks to the changing perception of dairy fats as good fats, as well as the growing number of new varieties and the support from retailers. Whether traditional dairy butters, plant-based alternatives or nut/seed spreads, ingenious new offerings in the category have fuelled the popularity of butter and spreads, along with dietary preferences and a collective change of heart about the fat content of food.
Unilever divested its spreads operations – which included the Becel, Imperial and I Can’t Believe It’s Not Butter! brands – in mid-2018. This business is now run by Upfield Canada, which remained the leader in butter and spreads in Canada in 2020.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Canada with research from Euromonitor's team of in-country analysts.
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