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Country Report

Butter and Margarine in

Butter and Spreads in Canada

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

More time at home switches consumption from foodservice to retail

After seeing a retail volume decline and only slow current value growth in 2019, sales of butter and spreads are expected to increase strongly in 2020, mainly due to COVID-19. Consumers had to spend more time at home due to the lockdown from mid-March, which led to higher consumption within the home, especially as many people turned to cooking at home and baking to pass the time.

Butter grows due to its natural image, but plant-based products also do well

The consumption of butter and spreads is also expected to rise in 2020 thanks to the changing perception of dairy fats as good fats, as well as the growing number of new varieties and the support from retailers. Whether traditional dairy butters, plant-based alternatives or nut/seed spreads, ingenious new offerings in the category have fuelled the popularity of butter and spreads, along with dietary preferences and a collective change of heart about the fat content of food.

Smaller players perform well and the government steps in due to COVID-19

Unilever divested its spreads operations – which included the Becel, Imperial and I Can’t Believe It’s Not Butter! brands – in mid-2018. This business is now run by Upfield Canada, which remained the leader in butter and spreads in Canada in 2020.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Canada?
What are the major brands in Canada?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More time at home switches consumption from foodservice to retail

Butter grows due to its natural image, but plant-based products also do well

Smaller players perform well and the government steps in due to COVID-19

RECOVERY AND OPPORTUNITIES

Rebound expected for foodservice, but retail will struggle to achieve volume growth

Butter set to drive growth, although some plant-based products also likely to do well

Premiumisation set to lead to higher value than volume growth

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 restrictions across Canada, severely impact sales of packaged food to foodservice
Players adapt to the outbreak of COVID-19, managing their product capacities and moving stock into retailers
Home meal replacement kits pose a threat to foodservice sales, providing affordable options to enjoy from home

Consumer Foodservice

Demand for courier delivery services boom, delivering foodservice options and groceries to consumers
COVID-19 lockdowns and restrictions lead to a significant decline in consumer foodservice sales
Consumer foodservice players respond to COVID-19 by creating and launching new products in retailers

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

More time at home switches consumption from foodservice to retail

Butter grows due to its natural image, but plant-based products also do well

Smaller players perform well and the government steps in due to COVID-19

Overview

Why buy this report?

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More time at home switches consumption from foodservice to retail

Butter grows due to its natural image, but plant-based products also do well

Smaller players perform well and the government steps in due to COVID-19

RECOVERY AND OPPORTUNITIES

Rebound expected for foodservice, but retail will struggle to achieve volume growth

Butter set to drive growth, although some plant-based products also likely to do well

Premiumisation set to lead to higher value than volume growth

CATEGORY DATA

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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