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Country Report

Butter and Margarine in

Butter and Spreads in Canada

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter benefits from growing awareness of “good fats” and their health benefits

Butter continued to record the strongest growth, in fact the only positive growth, in butter and spreads in 2019. With years of consumer education and communication from the industry, there has been increasing recognition of “good fats” and their health benefits, with a chief example being butter.

Premiumisation and plant-based products trending in butter and spreads

One reason why the current value growth was so much better than the volume performance at the end of the review period was the boost being provided to value sales by premiumisation. Premium products, including butter and spreads made from grass-fed milk, organic milk, goat milk and offerings based on milk alternatives, are gaining more presence on the shelves of a growing number of grocery store chains in Canada, including Loblaws and Walmart.

Canada acts on harmful trans-fats with a ban on partially hydrogenated oils

In late 2018, Canada introduced a ban on partially hydrogenated oils (PHOs). It will be implemented over a two-year phase-in period, with food manufactured after 17 September 2018 needing to be PHO free, but it still being possible to sell food manufactured with PHOs before that date for two years from then, enabling retailers to “exhaust stock”, as a spokesperson for Health Canada explained.

COMPETITIVE LANDSCAPE

KKR’s Upfield Holdings now the leader in butter and spreads

Unilever divested its spreads operations – which included the Becel, Imperial and I Can’t Believe It’s Not Butter! brands – to KKR, with the deal agreed in late 2018 and closed in mid-2018. This business is now run under the name Upfield, with Upfield Holdings BV the GBO leader in butter and spreads in Canada since 2018.

Agropur pushing flagship Natrel brand with organic and lactose-free butter launches

Agropur, currently the number four player in butter and spreads at NBO level, has been pushing its premium brand Natrel, with the latest launches including organic and lactose-free butter variants in late 2018. Not only did these represent an extension to the offerings of this brand, but Agropur also looked to further increase brand equity with concerted marketing efforts.

New grass-fed products appealing to Canadian consumers

Speciality players and niche brands are thriving in butter and spreads in Canada. One example is Rolling Meadow Dairy’s Kiwi Pure brand, which offers butter made from the milk of grass-fed New Zealand cows, claimed to also have an improved omega ratio.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Canada?
What are the major brands in Canada?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Canada - Category analysis

HEADLINES

PROSPECTS

Butter benefits from growing awareness of “good fats” and their health benefits

Premiumisation and plant-based products trending in butter and spreads

Canada acts on harmful trans-fats with a ban on partially hydrogenated oils

COMPETITIVE LANDSCAPE

KKR’s Upfield Holdings now the leader in butter and spreads

Agropur pushing flagship Natrel brand with organic and lactose-free butter launches

New grass-fed products appealing to Canadian consumers

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect

Subscription-based meal kits give way to home meal kits sold through retail channels

Corporate activity and new launches mark a busy year in packaged food

Internet retailing records strong growth in an otherwise stable retail environment

Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice

Slower growth in foodservice volume sales as background trends place pressure on consumer foodservice
The proliferation of home meal replacement kits poses a threat to foodservice sales
Trends in retail and foodservice sales of packaged food expected to coalesce during the forecast period

Consumer Foodservice

Foodservice players must adapt to shifting demand trends as the millennial generation comes of age
Unique menu items and clear positioning become more important as consumers reject the mundane
Desire for economies of scale drive consumer foodservice players to improve their relationships with suppliers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter benefits from growing awareness of “good fats” and their health benefits

Premiumisation and plant-based products trending in butter and spreads

Canada acts on harmful trans-fats with a ban on partially hydrogenated oils

COMPETITIVE LANDSCAPE

KKR’s Upfield Holdings now the leader in butter and spreads

Agropur pushing flagship Natrel brand with organic and lactose-free butter launches

New grass-fed products appealing to Canadian consumers

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Canada - Category analysis

HEADLINES

PROSPECTS

Butter benefits from growing awareness of “good fats” and their health benefits

Premiumisation and plant-based products trending in butter and spreads

Canada acts on harmful trans-fats with a ban on partially hydrogenated oils

COMPETITIVE LANDSCAPE

KKR’s Upfield Holdings now the leader in butter and spreads

Agropur pushing flagship Natrel brand with organic and lactose-free butter launches

New grass-fed products appealing to Canadian consumers

CATEGORY DATA

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect

Subscription-based meal kits give way to home meal kits sold through retail channels

Corporate activity and new launches mark a busy year in packaged food

Internet retailing records strong growth in an otherwise stable retail environment

Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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