Country Report

Butter and Margarine in

Butter and Spreads in Ireland

20 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Dairy free alternatives on the rise

Butter and spreads is expected to further decline over the forecast period. However, there will be a significant contrast in terms of sales performance.

Margarine continues to decline

Margarine and spreads are declining, partly due to a drop in the number of consumers who perceive margarine as a healthier alternative to butter. Trans fats, which are contained in many margarine products, are increasingly viewed as highly unhealthy.

Butter main driver of growth

Butter is expected to grow over the forecast period with strong demand for premium and private label products. This growth is due to its classification as a healthy fat and super food.

COMPETITIVE LANDSCAPE

Mid-priced products losing share

Butter and spreads is relatively mature and suffers from a lack of innovation. There continues to be demand for premium butter.

Natural ingredients and Irish heritage drive sales

Kerry Foods is the leading butter and margarine company in terms of value shares. Its Dairygold brand is the biggest selling dairy spreads brand in Ireland.

Private label continues to gain share

Private label continues to be a threat for branded products. For consumers it is a big leap to go from branded to private label products, but once they try it, they tend to stick with them and it is hard for brands to get them back.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ireland?
What are the major brands in Ireland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Ireland - Category analysis

HEADLINES

PROSPECTS

Dairy free alternatives on the rise

Margarine continues to decline

Butter main driver of growth

COMPETITIVE LANDSCAPE

Mid-priced products losing share

Natural ingredients and Irish heritage drive sales

Private label continues to gain share

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food performs strongly despite challenges

Growth driven by innovation in health and wellness

Competitive landscape is fragmented with key domestic and international players

Online retailing and discounters continue to take value share

Packaged food expected to record modest growth

FOODSERVICE

Sales to Foodservice

Packaged food sales to foodservice outlets continue to grow
Other milk alternatives remain in high demand
Shelf stable ready meals records the steepest decline

Consumer Foodservice

Consumer foodservice continues to enjoy strong value growth
Strong interplay between retail and foodservice channels
Strong link to the UK could lead to lower growth due to Brexit and the devaluation of the pound sterling

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dairy free alternatives on the rise

Margarine continues to decline

Butter main driver of growth

COMPETITIVE LANDSCAPE

Mid-priced products losing share

Natural ingredients and Irish heritage drive sales

Private label continues to gain share

Overview

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Overview

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Table of Contents

Butter and Spreads in Ireland - Category analysis

HEADLINES

PROSPECTS

Dairy free alternatives on the rise

Margarine continues to decline

Butter main driver of growth

COMPETITIVE LANDSCAPE

Mid-priced products losing share

Natural ingredients and Irish heritage drive sales

Private label continues to gain share

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Packaged food performs strongly despite challenges

Growth driven by innovation in health and wellness

Competitive landscape is fragmented with key domestic and international players

Online retailing and discounters continue to take value share

Packaged food expected to record modest growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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