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Country Report

Butter and Margarine in

Butter and Spreads in Ireland

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter gets boost from upsurge in home-baking due to conditions caused by COVID-19

Butter holds a larger value share than margarine and spreads in 2020, having grown in value over the review period and taking the lead in 2019. However, margarine and spreads still holds the largest volume share, due to its cheaper price.

Ornua Co-op supports its members with EUR1 billion worth of stock purchases

Ornua Co-op Ltd, the largest butter manufacturer and owner of the Kerrygold brand, is purchasing more than EUR1 billion worth of dairy products from its members in 2020, in line with existing agreements. These developments will see Ornua Co-op Ltd carry the risk and cost of stockholding on behalf of its members, helping to provide a level of security during the time of COVID-19.

Top three companies maintain their leads, with competition set to heat up between the smaller players in a fragmented landscape

Kerry Foods Ltd maintains its lead in butter and spreads in 2020, thanks to its leading Dairygold brand. However, it is the Kerrygold brand from Ornua Co-op Ltd which remains the national pride of Ireland, being widely exported across the whole of the globe and especially popular in the United States.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ireland?
What are the major brands in Ireland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Ireland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter gets boost from upsurge in home-baking due to conditions caused by COVID-19

Ornua Co-op supports its members with EUR1 billion worth of stock purchases

Top three companies maintain their leads, with competition set to heat up between the smaller players in a fragmented landscape

RECOVERY AND OPPORTUNITIES

Developments driven by free-from, organic and fortified variants

Co-operatives and partnerships provide support and wider distribution capacity for smaller players

Ongoing promotion of home-cooking keeps stimulating retail sales as foodservice channels reopen

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Providers of packaged food to foodservice outlets in Ireland suffer from a loss in contracts and revenues as these outlets were forced to close for several months in 2020
Foodservice providers were forced to adapt their packaged food products to be more compatible with takeaway and home delivery in 2020
Use of temperature screening technology becomes widespread among foodservice providers

Consumer Foodservice

Loss of tourism due to COVID-19 negatively affects sales of food to consumers through foodservice channels in 2020
Quick service restaurants were better prepared to undertake operational challenges required by COVID-19 and the related lockdown measures
Foodservice outlets at retailers also struggle from a loss in sales in 2020, as consumers’ visits have noticeably shortened

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter gets boost from upsurge in home-baking due to conditions caused by COVID-19

Ornua Co-op supports its members with EUR1 billion worth of stock purchases

Top three companies maintain their leads, with competition set to heat up between the smaller players in a fragmented landscape

Overview

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Overview

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Table of Contents

Butter and Spreads in Ireland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter gets boost from upsurge in home-baking due to conditions caused by COVID-19

Ornua Co-op supports its members with EUR1 billion worth of stock purchases

Top three companies maintain their leads, with competition set to heat up between the smaller players in a fragmented landscape

RECOVERY AND OPPORTUNITIES

Developments driven by free-from, organic and fortified variants

Co-operatives and partnerships provide support and wider distribution capacity for smaller players

Ongoing promotion of home-cooking keeps stimulating retail sales as foodservice channels reopen

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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