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Learn moreOct 2020
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Butter holds a larger value share than margarine and spreads in 2020, having grown in value over the review period and taking the lead in 2019. However, margarine and spreads still holds the largest volume share, due to its cheaper price.
Ornua Co-op Ltd, the largest butter manufacturer and owner of the Kerrygold brand, is purchasing more than EUR1 billion worth of dairy products from its members in 2020, in line with existing agreements. These developments will see Ornua Co-op Ltd carry the risk and cost of stockholding on behalf of its members, helping to provide a level of security during the time of COVID-19.
Kerry Foods Ltd maintains its lead in butter and spreads in 2020, thanks to its leading Dairygold brand. However, it is the Kerrygold brand from Ornua Co-op Ltd which remains the national pride of Ireland, being widely exported across the whole of the globe and especially popular in the United States.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ireland with research from Euromonitor's team of in-country analysts.
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