One of the defining characteristics of butter and margarine and spreads in Ireland is the strong consumer interest in butter, as opposed to margarine or cooking fats, an interest that borders on an obsession for many consumers. This is linked to the importance of butter in the traditional Irish diet, as well as the traditionally high quality of Irish butter and the unfavourable comparisons that many people make between butter on the one hand and margarine on the other.
The forecast period is expected to see further premiumisation in butter and spreads and this is likely to be underpinned by the increasing consumer interest in products that represent the ultimate in quality and authenticity. With the negative economic impact of the COVID-19 pandemic expected to recede substantially at the end of 2022, it is likely that consumers will be interested in higher-quality butter despite higher prices, with the natural expectation of high-quality dairy products among the Irish population set to underpin a shift towards brands that are able to maintain an image of high quality and authenticity.
In 2022 Ireland was classified as the EU’s leading exporter of butter to third country markets. Such a trend is likely to continue over the forecast period, due to the sustained population of dairy cattle in the country.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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