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Country Report

Butter and Margarine in

Butter and Spreads in Ireland

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Reduced demand and private label constrain volume and value growth of butter and spreads

Volume growth of butter and spreads continued to decline in 2019, and the modest value growth was slower than its growth in the previous year. The volume decline is driven by a reduction in frequency of use, as consumers are using less traditional bread, opting instead for consuming wraps, pitta and bagels with fillings or other toppings for lunch.

For both traditional and recent reasons, butter outperforms margarine and spreads

Butter is still rising in importance, whereas consumers are turning away from spreads that they perceive as more artificial. In other words, butter – which amongst all dairy products has always been a significant part of the Irish heritage – is gaining stronger footing in the Irish market as more consumers move away from using vegetable-oil based spreads towards a product they perceive as more natural, healthy and tasty.

Functional butter and spreads are introduced in line with trend towards healthier products

Butter is becoming more functional as functional spreads decline. One example is the launch of the first K2 butter (vitamin K2), produced in Ireland under the Anu brand.

COMPETITIVE LANDSCAPE

Leading branded players hit by private label challenge and decreasing demand for margarine

Kerry Foods continued to hold the leading value share within butter and spreads in 2019 on the strength of its leading Dairygold brand, which is the best-selling selling dairy spreads brand in Ireland. However, the company’s growth continued to be challenged by falling demand for margarine and it also continued to lose value share in margarine and spreads to private label.

Private label gains ground, with growth strongest in butter due to demand for block butter

Private label gained strength in both margarine and spreads and butter during the review period, but its value growth in butter was considerably higher. One reason is that consumers are buying more private label block butter than private label spreadable butter.

Kerry Foods is one of the first to respond to demand for free-from dairy products

Free-from and plant-based dairy is a growing part of the Irish dairy market. Growth is driven by a lifestyle choice rather than medicinal need.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ireland?
What are the major brands in Ireland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Ireland - Category analysis

HEADLINES

PROSPECTS

Reduced demand and private label constrain volume and value growth of butter and spreads

For both traditional and recent reasons, butter outperforms margarine and spreads

Functional butter and spreads are introduced in line with trend towards healthier products

COMPETITIVE LANDSCAPE

Leading branded players hit by private label challenge and decreasing demand for margarine

Private label gains ground, with growth strongest in butter due to demand for block butter

Kerry Foods is one of the first to respond to demand for free-from dairy products

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit

New product development focuses on consumers’ demand for more vegan options and more protein

Players launch more products that offer healthy convenience to time-pressed consumers

Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money

Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance

Consumer Foodservice

Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Ireland

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Executive Summary

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PROSPECTS

Reduced demand and private label constrain volume and value growth of butter and spreads

For both traditional and recent reasons, butter outperforms margarine and spreads

Functional butter and spreads are introduced in line with trend towards healthier products

COMPETITIVE LANDSCAPE

Leading branded players hit by private label challenge and decreasing demand for margarine

Private label gains ground, with growth strongest in butter due to demand for block butter

Kerry Foods is one of the first to respond to demand for free-from dairy products

Overview

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Overview

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Table of Contents

Butter and Spreads in Ireland - Category analysis

HEADLINES

PROSPECTS

Reduced demand and private label constrain volume and value growth of butter and spreads

For both traditional and recent reasons, butter outperforms margarine and spreads

Functional butter and spreads are introduced in line with trend towards healthier products

COMPETITIVE LANDSCAPE

Leading branded players hit by private label challenge and decreasing demand for margarine

Private label gains ground, with growth strongest in butter due to demand for block butter

Kerry Foods is one of the first to respond to demand for free-from dairy products

CATEGORY DATA

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit

New product development focuses on consumers’ demand for more vegan options and more protein

Players launch more products that offer healthy convenience to time-pressed consumers

Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money

Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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