In an era filled with uncertainty and inflationary pressures, the expectation of continued growth in butter and spreads will present opportunities for companies to attract customers by implementing strategies based on promotions, discounts and plans to achieve customer loyalty. One possible strategy is based on offering consumers lower-fat butter and spreads.
With the arrival of the COVID-19 pandemic and the restrictions implemented by the Chilean government, e-commerce experienced intense growth in distribution. Overall, the share of the e-commerce channel is small within butter and spreads, which is led by modern retail channels, which account for most sales through supermarkets and hypermarkets.
During 2020, with the arrival of COVID-19, consumers developed a strong sense of responsibility towards their health, after seeing the devastating effects the virus was having all around the world. With that responsibility, people realised that strengthening their immune system by getting essential vitamins and minerals was fundamental to reduce the likelihood of contracting the virus.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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