The rise of health-conscious choices are set to support product variations across the forecast period, including iodized salt, added nutrients, lactose-free, and reduced salt/fat. The younger generation increasingly gathers education on health benefits through blogs and influencers.
The high fluctuation of cooking fats and the high price increase of branded products caused increased sales for private label brands. Main retail channels have reduced the variety of cooking fats, and general consumption of cooking fat is forecasted to decrease in the forecast years.
Hungary has an ageing population, which is increasingly advised to maintain their health, with professionals suggesting they adapt their diets to include less cholesterol, sugar, and salt; to improve their blood pressure and general condition. This will continue to lead more people to shift to less salt content or more beneficial butter/margarine choices across the forecast period while reducing the use of cooking fat.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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