Ukraine accounts for 88% of the sunflower oil imported into the EU. As a result, the Russian invasion of Ukraine and the related shortage of sunflower oil is likely to drive increasing demand in butter and spreads as consumers and retailers look to replace sunflower oil with alternatives.
The health and wellness trend continues to exert a major influence on demand across packaged food. As well as products offering lower levels of cholesterol, butter and spreads is seeing more and more product launches focusing on reduced salt content or added vitamins to provide functional benefits.
Market players are acutely aware of budgetary constraints and the need to cut costs as a result of the challenges thrown up by the COVID-19 crisis. Nonetheless, they still plan to invest in price promotions, heavy seasonal discounts, point-of-sale marketing tools and the development of a more intense in-store presence (including displays, point-of-sale practices and increased shelf space) for butter and spreads.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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