Country Report

Butter and Margarine in

Butter and Spreads in South Africa

Sep 2020

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Executive Summary

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2020 IMPACT

Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats

Butter is seeing a notable decline in volumes, being the only sub-segment to fall into negative figures. This is due to the higher unit price of butter deterring price sensitive consumers, who are seeking cheaper alternative products.

On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens

Butter and spreads has also been impacted by the closure of foodservice outlets during COVID-19. The category provides essential cooking ingredients for on-trade channels and, although foodservice volume sales are not as high as retail volume sales, the closure of on-trade has still made a negative impact butter and spreads.

Strong product portfolios and ongoing discounts give leading players the competitive advantage

Siqalo Foods (Pty) Ltd continues to lead butter and spreads in 2020, with its top Rama brand. The player managed to maintain its place despite some challenges from losing volume share, thanks to its higher selling price and strong consumer loyalty towards its flagship brands, also including Stork and Flora, the portfolio of which Siqalo Foods acquired from Unilever South Africa (Pty) Ltd in 2018.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in South Africa?
What are the major brands in South Africa?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats

On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens

Strong product portfolios and ongoing discounts give leading players the competitive advantage

RECOVERY AND OPPORTUNITIES

Affordability is strongest competitive advantage, but smaller domestic players struggle to balance costs

Health and wellness trends to drive ongoing innovation in new product developments

Opportunities in acquisitions as larger entities snap up brand portfolios

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown periods see sales to foodservice plummet
Ban on alcohol sales through consumer foodservice only adds to the woes
Slow recovery for consumer foodservice

Consumer Foodservice

A slow recovery for consumer foodservice
Increasing competition from retail outlets
Food delivery services increasingly popular

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in South Africa

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Executive Summary

New Report Guarantee

2020 IMPACT

Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats

On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens

Strong product portfolios and ongoing discounts give leading players the competitive advantage

Overview

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Overview

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Table of Contents

Butter and Spreads in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats

On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens

Strong product portfolios and ongoing discounts give leading players the competitive advantage

RECOVERY AND OPPORTUNITIES

Affordability is strongest competitive advantage, but smaller domestic players struggle to balance costs

Health and wellness trends to drive ongoing innovation in new product developments

Opportunities in acquisitions as larger entities snap up brand portfolios

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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