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Butter is seeing a notable decline in volumes, being the only sub-segment to fall into negative figures. This is due to the higher unit price of butter deterring price sensitive consumers, who are seeking cheaper alternative products.
Butter and spreads has also been impacted by the closure of foodservice outlets during COVID-19. The category provides essential cooking ingredients for on-trade channels and, although foodservice volume sales are not as high as retail volume sales, the closure of on-trade has still made a negative impact butter and spreads.
Siqalo Foods (Pty) Ltd continues to lead butter and spreads in 2020, with its top Rama brand. The player managed to maintain its place despite some challenges from losing volume share, thanks to its higher selling price and strong consumer loyalty towards its flagship brands, also including Stork and Flora, the portfolio of which Siqalo Foods acquired from Unilever South Africa (Pty) Ltd in 2018.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Africa with research from Euromonitor's team of in-country analysts.
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If you're in the Butter and Margarine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.