Food prices are skyrocketing, forcing consumers to reduce their grocery expenditure whilst allocating budgets to travel for work purposes (taxi/bus/train fare or petrol). Consumers are trading down to more affordable brands or private label, which will continue to boost demand for reasonably-priced products.
According to Statistics South Africa General Household Survey in 2021, 80% of children aged 5 to 17 years attend pre-school, primary school or secondary school, accounting for approximately 15 million children in South Africa. Sandwiches made with margarine, and peanut butter, jam or cheese as fillings, are typical for packed school lunches.
Supermarkets remains the dominant distribution channel for butter and spreads in South Africa. Supermarkets offer the convenience of everything under one roof in addition to running attracting price promotions, both positive supporting factors in the channel’s popularity.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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