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Country Report

Butter and Margarine in

Butter and Spreads in South Africa

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising demand for convenience impacts butter and spreads sales

Sales of butter and spreads continue to be challenged by changing breakfast habits among consumers. Due to their increasingly hectic lifestyles, a growing number of consumers no longer have breakfast at home on work days, instead either stopping at a consumer foodservice outlet, especially coffee shops and street stalls/kiosks, or purchasing something at the canteen/cafeteria at their workplace.

Embracing of high fat diets boosts demand for butter

Producers are looking to boost sales by focusing on flavour innovation and marketing their products as healthier than alternatives. However, there are arguments both for and against the alleged health benefits of butter and margarine.

Rising demand and supply shortages fuel unit price increases for butter

Margarine and spreads is the largest category within butter and spreads in South Africa. Consumers tend to purchase margarine over butter as it is more affordable.

COMPETITIVE LANDSCAPE

Remgro betting on continued popularity of plant-based margarine

Remgro recently acquired popular brands like Stork, Rama and Flora from Unilever, which will be marketed under Siqalo Foods. Margarine remains a widely popular cheaper alternative to butter in South Africa, with Remgro banking on this trend continuing for the foreseeable future.

Growing competition from private label ranges offering value

Private label ranges continue to grow in popularity within butter and spreads in South Africa, accounting for a strong double-digit retail value share in 2019. These products are cheaper than their branded alternatives and offer consumers acceptable quality.

Rise in imports due to domestic butter shortages

Growing demand for butter saw imports peaking during the review period, with most imported butter brands coming from New Zealand, Denmark, Ireland, and Ukraine. Brands like Crystal Valley (US) and King Gold (Ukraine) have recently been introduced at attractive prices and are gaining sales share from leading brands such as Clover and Ladismith.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in South Africa?
What are the major brands in South Africa?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in South Africa - Category analysis

HEADLINES

PROSPECTS

Rising demand for convenience impacts butter and spreads sales

Embracing of high fat diets boosts demand for butter

Rising demand and supply shortages fuel unit price increases for butter

COMPETITIVE LANDSCAPE

Remgro betting on continued popularity of plant-based margarine

Growing competition from private label ranges offering value

Rise in imports due to domestic butter shortages

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to see strong value growth despite economic problems

Health and wellness and convenience still key sales drivers

Tiger Consumer Brands still leads, Pioneer Foods to be acquired by PepsiCo

Supermarkets the dominant channel, but seeing strong competition from mixed retailers

Steady growth expected as consumers look for affordability and convenience

FOODSERVICE

Sales to Foodservice

Modest growth maintained by foodservice’s ability to meet demand for convenience
Dairy only flavoured milk drinks, tomato pastes and purées and honey among the most dynamic growth areas
Tiger Consumer Brand leads foodservice sales in 2019

Consumer Foodservice

Sluggish economy and high unemployment limit consumer foodservice growth
Grocery retailers continue to expand their foodservice offerings
Steady growth expected for consumer foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising demand for convenience impacts butter and spreads sales

Embracing of high fat diets boosts demand for butter

Rising demand and supply shortages fuel unit price increases for butter

COMPETITIVE LANDSCAPE

Remgro betting on continued popularity of plant-based margarine

Growing competition from private label ranges offering value

Rise in imports due to domestic butter shortages

Overview

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Overview

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Table of Contents

Butter and Spreads in South Africa - Category analysis

HEADLINES

PROSPECTS

Rising demand for convenience impacts butter and spreads sales

Embracing of high fat diets boosts demand for butter

Rising demand and supply shortages fuel unit price increases for butter

COMPETITIVE LANDSCAPE

Remgro betting on continued popularity of plant-based margarine

Growing competition from private label ranges offering value

Rise in imports due to domestic butter shortages

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to see strong value growth despite economic problems

Health and wellness and convenience still key sales drivers

Tiger Consumer Brands still leads, Pioneer Foods to be acquired by PepsiCo

Supermarkets the dominant channel, but seeing strong competition from mixed retailers

Steady growth expected as consumers look for affordability and convenience

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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