Margarine and spreads will see further robust volume and value growth in the coming forecast period due to the convenience of such products. The country’s most recent national household national survey in 2018 highlights that only 48% of Guatemalan households own a refrigerator giving shelf stable products such as margarines a considerable advantage.
Butter is expected to develop at a steady pace in retail volume and value in the coming years as a popular ingredient used in special recipes and for pastry and desserts. Foodservice outlets are also expected to drive butter sales as the channel continues to recover from the COVID-19 pandemic.
Some small local players are producing and selling ghee in Guatemala such as Mother Nature Foods and Maruki Ghee. This type of cooking fat is used by just a small minority of consumers but is growing in popularity among consumers concerned about health.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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