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Country Report

Butter and Margarine in

Butter and Spreads in Saudi Arabia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter and spreads sees slight recovery following fallout from introduction of VAT

Butter and spreads continued to be negatively affected by the introduction of VAT in 2018 and the country’s Saudization programme. Since the implementation of VAT in 2018 prices on a range of products, including butter and spreads, increased significantly.

Butter and spreads suffers from unhealthy image

The health and wellness trend continued to grow significantly in Saudi Arabia in 2019 with growing awareness among consumers. This is especially true of younger generations who tend to focus more on healthier lifestyles and better eating routines in comparison to older generations who typically follow different and more traditional lifestyles.

Consumers switch to modern grocery retailers drawn by wider offer and promotions

Consumers continued to switch to modern grocery retailers for their butter and spreads in 2019, while traditional grocery retailers continued to lose share. Supermarkets and hypermarkets are slowly taking over as the main locations for consumers to carry out their weekly shopping, while the discounts and promotions they offer makes them an attractive option, including for butter and spreads.

COMPETITIVE LANDSCAPE

Almarai sustains strong lead thanks to strong marketing and promotions

Almarai retained a strong lead in butter and spreads in 2019. The company is one of the biggest dairy manufacturers not only in Saud Arabia but also in the world thanks to the high quality and diversity of it products, which ensure it maintains consumer loyalty.

Lurpak sees increase in share following launch of new butter and garlic range

Butter is a very consolidated category with the Almarai, Lurpak, Président and Nadec brands accounting for almost all sales in Saudi Arabia. Therefore, in order to win share, players must either compete on price or introduce new and innovative products to stand out on retailers’ shelves.

Unhealthy image holding back growth for cooking fats and margarine and spreads

Cooking fats and margarine and spreads continued to struggle in 2019 due to their unhealthy image, with disappointing sales resulting in a lack of new entrants. To retain consumers promotions and discounts have become more important, with the lower price of these products compared to butter and edible oils being key to remaining competitive.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Butter and spreads sees slight recovery following fallout from introduction of VAT

Butter and spreads suffers from unhealthy image

Consumers switch to modern grocery retailers drawn by wider offer and promotions

COMPETITIVE LANDSCAPE

Almarai sustains strong lead thanks to strong marketing and promotions

Lurpak sees increase in share following launch of new butter and garlic range

Unhealthy image holding back growth for cooking fats and margarine and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

As Saudi Arabia faces economic challenges, packaged food registers a slower growth rate in 2019

Players respond to the health and wellness trend by offering low-fat, healthier options

Artisanal leads packaged goods due to its secure positioning in the Saudi culture

Modern grocery retailers achieve a strong performance by offering discounts and promotions to consumers

Despite challenges, packaged foods will register stable growth across the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice records steady value growth, benefiting from religious festivals
Children’s breakfast cereals perform well, benefiting from being a quick, healthy option for children
Local suppliers support sales to foodservice

Consumer Foodservice

Growth in 2019 is slower than over the forecast period, being negatively impacted by economic issues
Online shopping continued to grow in 2019, with consumer appreciating the ease of ordering food service online
The health and wellness trend has an increasing number of consumers reaching for healthier options

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter and spreads sees slight recovery following fallout from introduction of VAT

Butter and spreads suffers from unhealthy image

Consumers switch to modern grocery retailers drawn by wider offer and promotions

COMPETITIVE LANDSCAPE

Almarai sustains strong lead thanks to strong marketing and promotions

Lurpak sees increase in share following launch of new butter and garlic range

Unhealthy image holding back growth for cooking fats and margarine and spreads

Overview

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Overview

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Table of Contents

Butter and Spreads in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Butter and spreads sees slight recovery following fallout from introduction of VAT

Butter and spreads suffers from unhealthy image

Consumers switch to modern grocery retailers drawn by wider offer and promotions

COMPETITIVE LANDSCAPE

Almarai sustains strong lead thanks to strong marketing and promotions

Lurpak sees increase in share following launch of new butter and garlic range

Unhealthy image holding back growth for cooking fats and margarine and spreads

CATEGORY DATA

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

As Saudi Arabia faces economic challenges, packaged food registers a slower growth rate in 2019

Players respond to the health and wellness trend by offering low-fat, healthier options

Artisanal leads packaged goods due to its secure positioning in the Saudi culture

Modern grocery retailers achieve a strong performance by offering discounts and promotions to consumers

Despite challenges, packaged foods will register stable growth across the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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