Country Report

Butter and Margarine in

Butter and Spreads in Saudi Arabia

Oct 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads may face dampening of retail volume sales in second half of 2020 due to introduction of VAT

Butter and spreads are expected to be negatively affected by the introduction of VAT in July 2020. While retail volume sales had begun to recover from the 2018 VAT changes which impacted a range of products, including butter and spreads, the new increase will cause new instability in butter and spreads in 2020.

COVID-19 stockpiling boosted retail volume sales in the first half of 2020

As lockdown and a curfew was imposed as a result of COVID-19, many consumers stockpiled products including butter and spreads. Equally, the closure of the majority of foodservice outlets meant that consumers were forced to cook all meals at home, increasing the demand for butters and spreads for baking and cooking.

Almarai will retain healthy lead in 2020 thanks to strong marketing and promotions

Almarai will retain a strong lead in butter and spreads in 2020. The company is one of the biggest dairy manufacturers not only in Saudi Arabia but also in the world thanks to the high quality and diversity of it products, which ensure it maintains consumer loyalty.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads may face dampening of retail volume sales in second half of 2020 due to introduction of VAT

COVID-19 stockpiling boosted retail volume sales in the first half of 2020

Almarai will retain healthy lead in 2020 thanks to strong marketing and promotions

RECOVERY AND OPPORTUNITIES

Butter and spreads will suffer from unhealthy image into the forecast period

Consumers will switch to modern grocery retailers into the forecast period, drawn by wider offer and promotions

Innovation and new product developments are likely to boost retail volume sales into the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice closures to hit packaged food hard in times of COVID-19
Sales to recover with the reopening of foodservice outlets
Recovery helped by growing strength of local players in consumer foodservice

Consumer Foodservice

Foodservice closures drive switch to home cooking
E-commerce to support foodservice during the COVID-19 crisis thanks to convenient mobile apps
Health and wellness continues to affect foodservice with COVID-19 shining a spotlight on healthy eating

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads may face dampening of retail volume sales in second half of 2020 due to introduction of VAT

COVID-19 stockpiling boosted retail volume sales in the first half of 2020

Almarai will retain healthy lead in 2020 thanks to strong marketing and promotions

Overview

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Overview

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Table of Contents

Butter and Spreads in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads may face dampening of retail volume sales in second half of 2020 due to introduction of VAT

COVID-19 stockpiling boosted retail volume sales in the first half of 2020

Almarai will retain healthy lead in 2020 thanks to strong marketing and promotions

RECOVERY AND OPPORTUNITIES

Butter and spreads will suffer from unhealthy image into the forecast period

Consumers will switch to modern grocery retailers into the forecast period, drawn by wider offer and promotions

Innovation and new product developments are likely to boost retail volume sales into the forecast period

CATEGORY DATA

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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