Country Report

Butter and Margarine in

Butter and Spreads in Saudi Arabia

19 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Economic changes continue in Saudi Arabia

Prices continued to rise as a result of VAT implementation and Saudization, which were considered the main two factors affecting the Saudi Arabian market in 2018. Ramadan began in the first half of May in 2018 and schools were expected to finish before June with most of the families of expats returning to their countries afterwards for the summer vacation.

Butter remains the most popular category

There was a misconception about butter and margarine, with many people thinking that margarine is healthier than butter. However, studies confirmed that actually butter is a better substitution for margarine and is more beneficial for human health.

Health and wellness is a growing trend

Health and wellness grew significantly in Saudi Arabia in 2018 through greater awareness among consumers, especially younger generations who tend to focus more on healthier lifestyles and better eating routines in comparison to older generations who had different lifestyles. Butter, cooking fats and margarine faced challenges from other cooking ingredients, where these fats were substituted with healthier options like edible oil – especially olive oil – which became more popular each year, with its benefits for human health such as being rich in healthy monounsaturated fats with extra virgin olive oil highly resistant to heat which makes it a better and healthier alternative to butter and cooking fats in cooking.

COMPETITIVE LANDSCAPE

Almarai Co Ltd remains the leading player

Almarai Co Ltd remained the leading player within butter in 2018 thanks to its well-known brand locally and internationally which continued its growth in value share despite the increase in prices and the economic situation. Consumers tended to remain loyal to brands, with no visible shift towards cheaper alternatives as of the end of the review period.

Modern grocery retailers continues growth in Saudi Arabia

VAT implementation in 2018 and the increasing prices of packaged food commodities put pressure on consumers who had to prioritise their spending, which gave modern grocery retailers channels a big opportunity to grow further. This largely applied to hypermarkets, with consumers shifting to purchasing their groceries from hypermarkets top of which was Hyper Panda for many thanks to its extensive coverage in all areas across Saudi Arabia.

Butter and spreads sees new ideas and innovation

Butter companies and manufacturers tended to focus on introducing new concepts and products in order to maintain their brands’ presence and keep consumers loyal throughout the tough economic times. New products were launched in Saudi Arabia to make butter products more handy and easy to use and ensure sales for their brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth

Health and wellness remains a growing trend

Artisanal maintains the lead in packaged food

Modern grocery retailers achieves a good performance

Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice records steady value growth
Powder milk remains the weakest performer
Large number of suppliers support foodservice

Consumer Foodservice

Growth negatively impacted by economic issues
Technology and social media advancing consumer foodservice
Mandatory calorie counts currently on all operators’ menus

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Saudi Arabia

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Executive Summary

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PROSPECTS

Economic changes continue in Saudi Arabia

Butter remains the most popular category

Health and wellness is a growing trend

COMPETITIVE LANDSCAPE

Almarai Co Ltd remains the leading player

Modern grocery retailers continues growth in Saudi Arabia

Butter and spreads sees new ideas and innovation

Overview

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Overview

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Table of Contents

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth

Health and wellness remains a growing trend

Artisanal maintains the lead in packaged food

Modern grocery retailers achieves a good performance

Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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Megatrends

Country Report

Butter and Spreads in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic changes continue in Saudi Arabia

Butter remains the most popular category

Health and wellness is a growing trend

COMPETITIVE LANDSCAPE

Almarai Co Ltd remains the leading player

Modern grocery retailers continues growth in Saudi Arabia

Butter and spreads sees new ideas and innovation

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers higher retail value growth

Health and wellness remains a growing trend

Artisanal maintains the lead in packaged food

Modern grocery retailers achieves a good performance

Packaged foods to continue to register stable growth in the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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