Butter and spreads will register a fall in volume sales over the forecast period, as in particular cooking fats and margarine perform weakly. As consumers become more health conscious, they will switch to healthier alternatives than margarine and cooking fats.
Increasing price sensitivity due especially to the war in Ukraine, which will lead to sustained upward pressure on retail prices, will negatively affect consumption of butter and spreads during the forecast period. Serbians will be on the hunt for bargains and players will respond by offering frequent discounts.
Independent small grocers continue to hold a significant value share in butter and spreads in 2021. Nevertheless, it continues to lose percentage points of its value share and is expected to continue to see a decline over the forecast period as well.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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