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Country Report

Butter and Margarine in

Butter and Spreads in Finland

24 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value-added properties will be key to supporting sales

Butter and spreads is a very mature category in Finland, with only modest growth predicted over the forecast period. This means that manufacturers will need to find ways to drive up their value sales as volume sales will likely remain sluggish.

Health and wellness trend still going strong

Valio’s ValSa reduced sodium milk salt innovation continued to be incorporated into Valio Oivariini spreads in 2018, reducing the salt content of its products significantly but without sacrificing taste. The Valio Oivariini ValSa range continued to expand as a reduced fat spread was launched, also containing 30% less salt.

Rapeseed a local superfood

Rapeseed oil continued to receive plenty attention in the media in 2018 as a local superfood, with its health benefits compared to those of olive oil. For example, Bunge’s new Keiju 3 Öljyä spread is made with virgin rapeseed oil, with the product marketed as containing only “good” fats and carrying the Heart symbol.

COMPETITIVE LANDSCAPE

Gaining share remains a challenge

In 2018, butter and spreads continued to be led by large manufacturers, such as the domestic dairy giant Valio and the international company Unilever Finland, with gains in share remaining difficult to achieve. Nonetheless, private label players managed to do this by offering competitively-priced but also increasingly sophisticated products.

Free-from products dominate new launches

New product development in butter and spreads in Finland in 2018 was largely focused on the free-from trend. In fact, most new launches were advertised as free from lactose and also suitable for vegans due to being free from dairy.

Environmental issues matter to consumers

In 2018, Bunge updated the packaging of its 400g Keiju margarine and spreads, with this now containing less plastic and able to be recycled. Other manufacturers also addressed environmental concerns.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Finland?
What are the major brands in Finland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Finland - Category analysis

HEADLINES

PROSPECTS

Value-added properties will be key to supporting sales

Health and wellness trend still going strong

Rapeseed a local superfood

COMPETITIVE LANDSCAPE

Gaining share remains a challenge

Free-from products dominate new launches

Environmental issues matter to consumers

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Growth in packaged food volume sales to foodservice players remains stable
Meat substitutes retains strong potential for growth in foodservice sales
Foodservice demand for free from products set to continue rising

Consumer Foodservice

Intense competition drives foodservice operators to adopt new differentiation strategies
Positive development of fast food set to continue over 2018-2013
Foodservice operators increasingly favour locally sourced ingredients

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value-added properties will be key to supporting sales

Health and wellness trend still going strong

Rapeseed a local superfood

COMPETITIVE LANDSCAPE

Gaining share remains a challenge

Free-from products dominate new launches

Environmental issues matter to consumers

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Finland - Category analysis

HEADLINES

PROSPECTS

Value-added properties will be key to supporting sales

Health and wellness trend still going strong

Rapeseed a local superfood

COMPETITIVE LANDSCAPE

Gaining share remains a challenge

Free-from products dominate new launches

Environmental issues matter to consumers

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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