Finnish consumers take sustainability seriously, and their attitudes are only set to intensify over the forecast period. As a result, it will become increasingly important for players to clearly convey their efforts to be more sustainable.
Marketing investment continues to be of the highest importance in the mature butter and spreads category. In 2022, brands have continued to focus on the baking at home trend with the Flora brand working with Amanda Alilonttinen, a winner of the Koko Suomi Leipoo TV baking show.
Buying local, domestically produced foods and drinks is among the strongest trends in Finland as Finns are eager to support the local economy especially in times of economic instability. The Keiju brand emphasises that its products are manufactured in Finland, giving jobs to the Finns while guaranteeing the quality and safety of the products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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