Country Report

Butter and Margarine in

Butter and Spreads in Finland

Sep 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Butter and spreads are expected to benefit from the impact of COVID-19 in 2020 with higher current retail value growth than expected, and twice the growth rate of 2019. All product areas will perform well as people stay at home more and as a result do more cooking and baking.

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Butter and spreads is a very mature category in Finland and thus strong growth rates are difficult to come by. In 2020, the domestic dairy giant Valio and the multinational Upfield continued to dominate butter and spreads in Finland, together accounting for approaching three quarters of overall retail value sales.

Rapeseed oil seen as a super food with several product launches

Rapeseed oil has continued to attract plenty of media attention in Finland due to being considered a local superfood, with many comparing its health benefits to those of olive oil. Arla responded by launching a new organic Ingmariini spread made with a mix of butter and rapeseed oil.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Finland?
What are the major brands in Finland?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Rapeseed oil seen as a super food with several product launches

RECOVERY AND OPPORTUNITIES

Benefits of COVID-19 quickly lost in a mature product area

In a mature product area, health and wellness are the key differentiators

Finnish consumers take sustainability even more seriously during the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Avoidance of worst case scenario means opportunity for faster rebuild
Opportunity for producers to strengthen brand equity, consumer loyalty
Clear performance variation by outlet type

Consumer Foodservice

Virus opens foodservice expansion into new channels
Economic health will increase foodservice scope and demand over the forecast period
Dietary trends set to shape foodservice and packaged food sales

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Rapeseed oil seen as a super food with several product launches

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Rapeseed oil seen as a super food with several product launches

RECOVERY AND OPPORTUNITIES

Benefits of COVID-19 quickly lost in a mature product area

In a mature product area, health and wellness are the key differentiators

Finnish consumers take sustainability even more seriously during the forecast period

CATEGORY DATA

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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