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Butter and spreads are expected to benefit from the impact of COVID-19 in 2020 with higher current retail value growth than expected, and twice the growth rate of 2019. All product areas will perform well as people stay at home more and as a result do more cooking and baking.
Butter and spreads is a very mature category in Finland and thus strong growth rates are difficult to come by. In 2020, the domestic dairy giant Valio and the multinational Upfield continued to dominate butter and spreads in Finland, together accounting for approaching three quarters of overall retail value sales.
Rapeseed oil has continued to attract plenty of media attention in Finland due to being considered a local superfood, with many comparing its health benefits to those of olive oil. Arla responded by launching a new organic Ingmariini spread made with a mix of butter and rapeseed oil.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Finland with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.