In February 2023, legislators approved new regulation on the use of trans fats. The regulation follows recommendations from the World Health Organisation (WHO) that has associated the consumption of trans fats with increased health risks.
Product launches in butter and spreads are expected to focus on new formulas with reduced fat and an increase in the offer of unsalted products. However, over the forecast period we are also likely to see more sophisticated claims that appeal to specific concerns of consumers.
Over the forecast period private label is expected to gain increased relevance in butter and spreads boosted by the expansion of retail chains. Currently, private label lines such as Great Value (Walmart), Aurrera (Walmart), and Selecto (Chedrahui) already offer a variety of different formats of butter, margarine and spreads, and cooking fats.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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