Demand for butter and spreads in retail terms is predicted to record steady growth in Mexico heading into the forecast period, as sales stabilise and consumption resumes pre-pandemic patterns as consumers spend longer periods of time outside of the home including a return to the workplace. On the hand, this will reduce the amount of time that they can dedicate to home cooking, whilst health concerns regarding the increased consumption of fat-laden cakes for instance, as a result of comfort eating driven by the home seclusion trend, will come to the fore.
A trend towards healthier eating, in addition to general obesity levels in the country might bring opportunities for innovation within butter and spreads. Consumers are becoming increasingly aware of the ingredients and production processes involved in this category, particularly cooking fats, and margarine and spreads, while butter has a “cleaner” image.
In the first half of the forecast period, inflationary pressures and supply chain challenges are likely to keep driving up retail prices of butter and spreads. This will likely benefit private label butter and spreads, as price-sensitive consumers will opt for lower priced alternatives to branded products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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