Executive Summary

Sep 2019
PROSPECTS
Butter gains popularity as health concerns lead consumers to favour more natural foods

Steep price hikes caused butter retail volume sales to decline sharply in 2018. The category saw retail volume sales recover strongly in 2019 as unit prices stabilised, though demand continued to be hampered by the fact that butter is more expensive than alternatives such as margarine and cooking fats.

Margarine and cooking fats producers introduce healthier alternatives

Relatively low unit prices and traditional consumption habits helped to maintain steady demand in the margarine and spreads and cooking fats categories in 2019. However, retail volume growth rates were constrained by rising awareness that these product types tend to be high in saturated fats and lacking in nutritional value, which puts them at odds with the health and wellness trend.

Growing preference for eating out set to curb retail demand for cooking fats

Aside from rising health-consciousness, the growing tendency of Mexican consumers to eat out on a regular basis is expected to constrain retail demand for cooking fats over the forecast period. This trend is only likely to become more pronounced as increasingly busy lifestyles leave consumers with less time for cooking at home.

COMPETITIVE LANDSCAPE
ACH Foods and Cremería Americana lead thanks to wide distribution and strong marketing

ACH Foods remained the leading company in butter and spreads in value terms in 2019 due to the dominant position of its Inca brand in cooking fats. Cremería Americana ranked second overall.

New health-orientated products added to Primavera margarine range in 2018

Unilever Group sold its spreads division to investment fund KKR in December 2017. This deal included the Primavera and Iberia brands, which remained the clear leaders in margarine and spreads in Mexico in value terms in 2019.

Traditional cooking fats face growing threat from coconut oil as PAM launches spray

Coconut oil products have recently become more widely available and popular in Mexico, as they are seen as a healthier alternative to traditional cooking fats. Towards the end of the review period, the PAM brand introduced a coconut oil product in a convenient spray/aerosol format that eliminates spillages and makes it easier for consumers to regulate the amount of oil used.

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Butter and Spreads in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Mexico?
  • What are the major brands in Mexico?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Butter and Spreads in Mexico - Category analysis

HEADLINES

PROSPECTS

Butter gains popularity as health concerns lead consumers to favour more natural foods
Margarine and cooking fats producers introduce healthier alternatives
Growing preference for eating out set to curb retail demand for cooking fats

COMPETITIVE LANDSCAPE

ACH Foods and Cremería Americana lead thanks to wide distribution and strong marketing
New health-orientated products added to Primavera margarine range in 2018
Traditional cooking fats face growing threat from coconut oil as PAM launches spray

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources