Competitive Landscape
Arcor and Danone Consolidate Leadership as Operational Shifts Reshape Competition
Butter and spreads remains highly concentrated, with Mastellone Hnos SA expected to hold a significant share at 31% in 2026, followed by Avex SA at 14% and Elcor SA at 13%. Over the review period, the level of concentration has remained high, with the top three companies consistently accounting for the majority of retail value sales.
Arcor and Danone’S Acquisition Unlocks New Growth Pathways
The most notable merger in 2026 is the full acquisition of Mastellone Hnos by Arcor and Danone, executed through their longstanding joint venture, Bagley Argentina. This strategic move finalises a process initiated in 2015 and is set to reshape the competitive landscape by integrating Mastellone’s butter and spreads operations with Danone’s refrigerated dairy business in Argentina.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Argentina?
- Which are the leading brands in Butter and Spreads in Argentina?
- How are products distributed in Butter and Spreads in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Argentina - Category analysis
Key Data Insights
Butter and Spreads Summary
Conaprole Gains Shelf Space as Supermarkets Introduce Imports to Attract Shoppers
Brands Drive Value Growth with Discounts and Exclusive Online Promotions
Mastellone and Lactalis to Accelerate Product Launches
Modern Retailers to Expand Premium Imports and Shape Consumer Expectations
Arcor and Danone Consolidate Leadership as Operational Shifts Reshape Competition
Arcor and Danone’S Acquisition Unlocks New Growth Pathways
Small Local Grocers Win Shoppers as Supermarkets Lose Ground
Pedidos Ya and Rapi Drive Retail E-Commerce Growth with Exclusive Deals
Dairy Products and Alternatives in Argentina - Industry Overview
2026 Developments
Key Data Insights
Macroeconomic Factors Drive Sales Recovery
Yogurt Leads Dairy Driven by Health and Wellness Concerns
Exclusive Online Deals Attract Price-Sensitive Shoppers
Economic Recovery and Health and Wellness Set to Drive Growth
Plant-Based Dairy Set to Surge as Functional Innovation Accelerates
Mastellone Maintains Lead Despite Share Erosion
Saputo Exits as Gloria Foods Enters and Innovation Intensifies
Small Local Grocers Capture Everyday Dairy Spending as Shoppers Seek Proximity and Price
Pedidos Ya and Mercado Libre Boost Online Dairy with Exclusive Offers
Imported Brands and Direct Sourcing Reshape Modern Retail as Consumers Shift Habits
La Serenísima and Las Tres Niñas Expand to Capture Wellness Demand
Accessible Innovation Drives High-Protein Dairy Options
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!