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Country Report

Butter and Margarine in

Butter and Spreads in Argentina

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Butter suffers further from a fall in raw milk production

In 2019, butter continued to record a decline in retail volume sales, albeit weaker than during the previous three years. This can be mainly attributed to the fact that more butter has had to be imported as a result of a sharp drop in local production.

Cooking fats benefit from the economic crisis

In 2019, cooking fats was the only category in butter and spreads to again register positive, albeit very modest, retail volume growth. This can be attributed to ongoing economic turbulence in Argentina.

Margarine and spreads replacing butter due to their lower unit prices

Although margarine and spreads recorded a decline in retail volume sales in 2019, the category’s contraction was once again weaker than that registered by butter. According to industry sources, this was because many consumers decided to replace butter with margarine and spreads given their lower unit price per kg.

COMPETITIVE LANDSCAPE

Mastellone Hnos remains the clear category leader thanks to its strength in butter

In 2019, butter and spreads in Argentina continued to be led by Mastellone Hnos, with the company maintaining a strong lead over second- and third-ranked Avex and SanCor Cooperativas Unidas, respectively. The leading position of Mastellone Hnos is largely down to the strength of its traditional La Serenísima butter, which is seen by Argentinians as a good quality brand.

Butter and spreads suffering from a lack of innovation

In 2019, in addition to the butter shortage, butter and spreads also continued to suffer from a general lack of innovation. The product range in the category remained very limited, with this mainly being down to economic turbulence and the financial uncertainty facing manufacturers.

Advertising remains strong as manufacturers of margarine and spreads look to take advantage of the butter shortage

While in general advertisements for margarine and spreads in Argentina tend to be fairly rare, recent years have seen a significant rise in marketing activities. Manufacturers have looked to take advantage of the shortage of butter, highlighting the more competitive prices of their products in an effort to encourage consumers to switch categories.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Argentina?
What are the major brands in Argentina?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Argentina - Category analysis

HEADLINES

PROSPECTS

Butter suffers further from a fall in raw milk production

Cooking fats benefit from the economic crisis

Margarine and spreads replacing butter due to their lower unit prices

COMPETITIVE LANDSCAPE

Mastellone Hnos remains the clear category leader thanks to its strength in butter

Butter and spreads suffering from a lack of innovation

Advertising remains strong as manufacturers of margarine and spreads look to take advantage of the butter shortage

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

As the country faces an economic crisis, sales of packaged food struggle

Government initiatives aim to boost value sales of packaged goods

The health and wellness trend saw the release of vegan and gluten-free offerings, responding to consumer demands

Wholesale supermarkets benefit as consumers opt for lower prices

There will be a recovery of packaged food sales over the forecast period

FOODSERVICE

Sales to Foodservice

Smaller manufacturers are experiencing stronger growth than leading players
Sales of packaged food fall as foodservice operators increase demand of unpackaged options
Internet retailing is gaining popularity, as major players make food available to order online

Consumer Foodservice

Sales decrease in 2019 as economic uncertainty sees consumers avoiding restaurants
An economic recovery will boost sales for consumer foodservice
Foodservice increases its offerings of vegan foods, boosting values sales among those who choose not to eat animal products

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Butter suffers further from a fall in raw milk production

Cooking fats benefit from the economic crisis

Margarine and spreads replacing butter due to their lower unit prices

COMPETITIVE LANDSCAPE

Mastellone Hnos remains the clear category leader thanks to its strength in butter

Butter and spreads suffering from a lack of innovation

Advertising remains strong as manufacturers of margarine and spreads look to take advantage of the butter shortage

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in Argentina - Category analysis

HEADLINES

PROSPECTS

Butter suffers further from a fall in raw milk production

Cooking fats benefit from the economic crisis

Margarine and spreads replacing butter due to their lower unit prices

COMPETITIVE LANDSCAPE

Mastellone Hnos remains the clear category leader thanks to its strength in butter

Butter and spreads suffering from a lack of innovation

Advertising remains strong as manufacturers of margarine and spreads look to take advantage of the butter shortage

CATEGORY DATA

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

As the country faces an economic crisis, sales of packaged food struggle

Government initiatives aim to boost value sales of packaged goods

The health and wellness trend saw the release of vegan and gluten-free offerings, responding to consumer demands

Wholesale supermarkets benefit as consumers opt for lower prices

There will be a recovery of packaged food sales over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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