Mastellone, the clear leader in butter and spreads, is likely to increase its overall value share during the early part of the forecast period thanks to recent innovations. After having been relatively inactive in terms of new product development for several years, in late 2021 the company launched reduced fat variant La Serenísima Light in anticipation of new food labelling regulations that are intended to make it easier for consumers to identify products that are high in fat, sugar, salt etc.
The Argentinian government’s price control programme Precios Cuidados should help to sustain the expansion of butter and spreads in retail volume sales terms over the forecast period. Created to ensure essential goods remain affordable to lower-income households, the many brands from this category that participate in the programme experienced unit price increases that were well below average during the latter years of the review period.
Butter and spreads should continue to see foodservice volume sales increase over the forecast period as the further easing of the pandemic encourages more Argentinians to start regularly eating out again and supports growth in inbound tourism. However, recovery will be constrained by challenging economic conditions, hence foodservice volume sales are not expected to return to pre-pandemic levels until 2024.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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