Executive Summary

Aug 2018
PROSPECTS
Lack of inputs limits production and boost imports of butter

Over 2016-2018, butter had to be imported to supply the market as a result of the sharp drop in local production. It should be noted that this is not common given that Argentina is self-sufficient in dairy products.

Strong price increase and low availability in gondolas

In view of the shortage of butter and the need to improve profitability, companies increased the price substantially, which almost doubled overall inflation during 2017. Although many hypermarket chains and supermarkets imported butter from neighbouring countries, such as the Conaprole brand in Uruguay, the shortage in gondolas was very noticeable.

Margarine and spreads slowly replace butter due to lower price

Although margarine and spreads registered a drop in retail sales, the drop was not as sharp as the one seen by butter. According to industry sources, this is because many consumers decided to replace butter with margarine and spreads given their lower price per kilo.

COMPETITIVE LANDSCAPE
Mastellone Hnos leads the category

Mastellone Hnos SA is the leader in butter and spreads in Argentina. The company is leading thanks to the strength and tradition of the brand La Serenísima, synonymous with quality among Argentinians.

Low level of innovation in butter and spreads

The level of innovation in butter and spreads is largely negligible in Argentina. The variety of options is very limited, and this is mainly explained by the economic and financial crisis that the main companies in the sector are going through.

Unusual mass media advertising of margarine and spreads

Advertising of margarine and spreads is rare but the years 2017 and 2018 were exceptions. Companies took advantage of the shortage of butter, the main competing product, and the more competitive price to carry out advertising campaigns to boost consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Argentina?
  • What are the major brands in Argentina?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources