Country Report

Butter and Margarine in

Butter and Spreads in Argentina

Oct 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong demand for butter drives positive volume growth in 2020

Butter and spreads is expected to record positive retail volume growth in 2020, reversing a downward trajectory that has been in place since before the review period. This is being driven by strong demand for butter as consumers have more occasions for cooking and dining at home in response to the COVID-19 pandemic in 2020, with fewer opportunities for eating away from home.

Consumers turn to cheaper brands of butter in 2020

Driven by falling real incomes, consumers in 2020 are increasingly switching to cheaper brands of butter and spreads, or to those included in the Precios Cuidados national price control programme. The latter consists of a basket of essential products chosen by the government and leading companies to be sold at prices well below the market average.

Butter shortage leads to value share declines for leading players in 2020

Mastellone Hnos is set to remain the leader in butter and spreads in Argentina by value share in 2020, maintaining a commanding lead over second- and third-placed Avex and SanCor Cooperativas Unidas, respectively. Mastellone Hnos produces the traditional La Serenísima butter, which is seen by Argentinians as a good quality brand.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Argentina?
What are the major brands in Argentina?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong demand for butter drives positive volume growth in 2020

Consumers turn to cheaper brands of butter in 2020

Butter shortage leads to value share declines for leading players in 2020

RECOVERY AND OPPORTUNITIES

Sharp fall in value growth in 2021 as foodservice resumes and prices stabilise

Positive volume and slower value growth over the forecast period

Slower value growth has the potential to limit product development

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Many clients go bust as lengthy lockdown takes its toll
Cheaper unpackaged food poses threat to packaged food suppliers
Even fast-food menus to reflect the growing health trend in coming years

Consumer Foodservice

Adapting to a new takeaway and delivery culture has its own headwinds
Brighter outlook for foodservice
Diversifying menus to cater better for blooming health and wellness trend

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong demand for butter drives positive volume growth in 2020

Consumers turn to cheaper brands of butter in 2020

Butter shortage leads to value share declines for leading players in 2020

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong demand for butter drives positive volume growth in 2020

Consumers turn to cheaper brands of butter in 2020

Butter shortage leads to value share declines for leading players in 2020

RECOVERY AND OPPORTUNITIES

Sharp fall in value growth in 2021 as foodservice resumes and prices stabilise

Positive volume and slower value growth over the forecast period

Slower value growth has the potential to limit product development

CATEGORY DATA

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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