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Learn moreOct 2020
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Ukraine was and is one of the top exporters of butter in Western Europe and globally. Prior to 2020, a consumer switch from butter to margarine and spreads was evident, because of strong price increases for butter due to a deficit of milk because of drought, and successful export-led local price increases.
Margarine and spreads is expected to see the highest retail current value growth in 2020 with consumers turning to cooking and baking at home during the quarantine. It is anticipated for this trend to have a lingering effect throughout 2020 and 2021 and for consumers to opt more for baking bread and pastries at home rather than purchasing or consuming outside.
Schedro will continue to lead butter and spreads in value terms in 2020, due to its strong and rising share within margarine and spreads. In the review period consumers chose this brand as category leader in the “Favourites of Success” vote.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ukraine with research from Euromonitor's team of in-country analysts.
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