Country Report

Butter and Margarine in

Butter and Spreads in Ukraine

Oct 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports

Ukraine was and is one of the top exporters of butter in Western Europe and globally. Prior to 2020, a consumer switch from butter to margarine and spreads was evident, because of strong price increases for butter due to a deficit of milk because of drought, and successful export-led local price increases.

Margarine and spreads sales rise as consumers bake more at home during quarantine

Margarine and spreads is expected to see the highest retail current value growth in 2020 with consumers turning to cooking and baking at home during the quarantine. It is anticipated for this trend to have a lingering effect throughout 2020 and 2021 and for consumers to opt more for baking bread and pastries at home rather than purchasing or consuming outside.

2020 sees the introduction of new butter and spreads ranging from economy to premium

Schedro will continue to lead butter and spreads in value terms in 2020, due to its strong and rising share within margarine and spreads. In the review period consumers chose this brand as category leader in the “Favourites of Success” vote.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ukraine?
What are the major brands in Ukraine?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports

Margarine and spreads sales rise as consumers bake more at home during quarantine

2020 sees the introduction of new butter and spreads ranging from economy to premium

RECOVERY AND OPPORTUNITIES

Moderate rises in butter prices to sustain butter consumption in the forecast period

Trend of cooking and baking at home likely to linger in the forecast period

Health and wellness trend anticipated to enhance consumers’ scrutiny of ingredients

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice outlets is negatively affected by COVID-19
Plant-based protein enters foodservice outlets
Packaged food manufacturers support foodservice outlets during the lockdown

Consumer Foodservice

Lockdown leads to a boost in home delivery
Foodservice outlets offer frozen ready meals for home delivery during the lockdown
Foodservice outlets that offer dishes specific to world cuisines are anticipated to fare well

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports

Margarine and spreads sales rise as consumers bake more at home during quarantine

2020 sees the introduction of new butter and spreads ranging from economy to premium

Overview

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Overview

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Table of Contents

Butter and Spreads in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for butter increases as prices drop due to decline in exports

Margarine and spreads sales rise as consumers bake more at home during quarantine

2020 sees the introduction of new butter and spreads ranging from economy to premium

RECOVERY AND OPPORTUNITIES

Moderate rises in butter prices to sustain butter consumption in the forecast period

Trend of cooking and baking at home likely to linger in the forecast period

Health and wellness trend anticipated to enhance consumers’ scrutiny of ingredients

CATEGORY DATA

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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