Country Report

Butter and Margarine in

Butter and Spreads in Ukraine

20 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Margarine and spreads will be the main driver of sales

Margarine and spreads is expected to be the driver of growth in butter and spreads in the forecast period 2018-2023. Margarine has strong seasonality – sales rise before Easter, when many Ukrainians bake Easter bread at home.

Butter is set to see stable volume sales

During the economic crisis 2014-2017, butter saw a decline in volume sales, as this product can be replaced by spread, and Ukrainians economised on everything possible. At the same time, Ukraine was and is one of the top exporters of butter in Western Europe and globally.

Family pack sizes will be popular in butter

Traditionally, the pack sizes in butter are 200g and 100g. However, big sizes such as 400g and 500g are appearing in the portfolios of leading companies such as Terra Food Group (Ferma), Valio (Valio) and private label producers such as Fozzy Group (Premiya).

COMPETITIVE LANDSCAPE

The division between butter and dairy spreads is set to become more visible

In Ukraine, according to the product content, the producer is required to indicate whether the product is butter or a dairy spread (with the content of vegetable fats). Historically, dairy spreads have traditionally been priced lower than butter.

Success for Terra Food and Ternopilsky Molokozavod

Terra Food strongly improved its share between 2014 and 2018. The main reason was the active promotion and expansion of its brand Ferma, with the systematic replacement of other brands in its portfolio or moving them to lower-end categories; for instance, Ferma has fully replaced Tulchinka in butter, and Tulchinka is now available only in spreads.

Danone stops producing butter

According to official information and store observations, Danone has stopped the production of butter (Prostokvashino and Kremez brands) in Ukraine. The company is concentrating on the production of drinking milk products, sour milk, yoghurt and fromage frais and quark.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Ukraine?
What are the major brands in Ukraine?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues recovery and structural growth

New flavours and new categories drive sales

Domestic players and locally manufactured products account for more than half of sales

Modern retail is the most popular retail channel

Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice

The fastest-growing categories in foodservice
Foodservice supply is not developed
Outsiders of foodservice

Consumer Foodservice

Number of foodservice outlets increases in 2018
Ukrainians are expected to go to foodservice outlets more often
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Margarine and spreads will be the main driver of sales

Butter is set to see stable volume sales

Family pack sizes will be popular in butter

COMPETITIVE LANDSCAPE

The division between butter and dairy spreads is set to become more visible

Success for Terra Food and Ternopilsky Molokozavod

Danone stops producing butter

Overview

Why buy this report?

Samples

Overview

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Want to find out more about this report?

Table of Contents

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues recovery and structural growth

New flavours and new categories drive sales

Domestic players and locally manufactured products account for more than half of sales

Modern retail is the most popular retail channel

Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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Megatrends

Country Report

Butter and Spreads in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Margarine and spreads will be the main driver of sales

Butter is set to see stable volume sales

Family pack sizes will be popular in butter

COMPETITIVE LANDSCAPE

The division between butter and dairy spreads is set to become more visible

Success for Terra Food and Ternopilsky Molokozavod

Danone stops producing butter

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues recovery and structural growth

New flavours and new categories drive sales

Domestic players and locally manufactured products account for more than half of sales

Modern retail is the most popular retail channel

Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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