Executive Summary

Sep 2019
PROSPECTS
Higher butter prices encourage continued move from butter to margarine

In 2018, a consumer switch from butter to spreads was evident, despite rising incomes. This was because of strong price increases for butter due to a deficit of milk because of drought, and successful export-led local price increases.

Growth expected for butter in forecast period likely due to product launches

During the economic crisis 2014-2017, butter saw a decline in volume sales, as this product can be replaced by spreads, and Ukrainians economised wherever possible. At the same time, Ukraine was and is one of the top exporters of butter in Western Europe and globally.

Lower unit price leads to popularity of large pack sizes

Traditionally, the pack sizes in butter were 200g and 100g. However, big sizes such as 400g and 500g and even 1kg are appearing in the portfolios of leading companies such as Terra Food Group (Ferma), Valio and private label producers such as Fozzy Group (Premiya).

COMPETITIVE LANDSCAPE
Schedro maintains lead in margarine and spreads, while more players enter butter

Schedro continued to lead butter and spreads in value terms in 2019, due to its strong and rising share within margarine and spreads. In the last three years of the review period consumers chose this brand as category leader in the “Favourites of Success” vote.

Division between butter and dairy spreads becomes more visible

In Ukraine, according to the product content, the producer is required to indicate whether the product is butter or a dairy spread (with vegetable fat content). Historically, dairy spreads have traditionally been priced lower than butter.

Expansion by local player, but departure for international player Danone

Olkom Kyivskyi Margarinovy Zavod (Olkom brand) invested in modernisation and new equipment in 2018 and 2019. It added a new line for the production of edible fats, and expanded its warehouse space.

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Butter and Spreads in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Ukraine?
  • What are the major brands in Ukraine?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Butter and Spreads in Ukraine - Category analysis

HEADLINES

PROSPECTS

Higher butter prices encourage continued move from butter to margarine
Growth expected for butter in forecast period likely due to product launches
Lower unit price leads to popularity of large pack sizes

COMPETITIVE LANDSCAPE

Schedro maintains lead in margarine and spreads, while more players enter butter
Division between butter and dairy spreads becomes more visible
Expansion by local player, but departure for international player Danone

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources