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Country Report

Butter and Margarine in

Butter and Spreads in the United Kingdom

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ search for natural boosts sales of butter but other categories struggle

In 2019, butter and spreads continued to see current value growth, although this good performance was solely due to rising unit prices in all categories, as overall retail volume sales continued to decline. However, volume sales of butter increased for a second year, benefiting from consumers looking for more natural, unprocessed fats, whilst margarine and spreads are perceived as heavily processed and unhealthy, and therefore saw volume declines.

Free-from trends expand in butter and spread to address health concerns

Given that margarine and spreads is seeing a decline, a number of manufacturers are trying to reverse the trend by using free-from claims, benefiting from the boom in plant-based foods and the move to dairy-free. For instance, Vitalite spread, which is positioned as dairy-free, is expected to keep attracting millennials and those moving towards a flexitarian diet.

Less processing and fewer artificial ingredients are valued by consumers

Natural is the key word for consumers when it comes to butter and spreads, as they are looking for products involving less processing and containing no artificial ingredients. In this context, Clover Light was reformulated to include no artificial ingredients in September 2018.

COMPETITIVE LANDSCAPE

New convenient launches boost the share of leading player Arla Foods

Arla Foods continued to lead butter and spreads in value terms in 2019, with Lurpak remaining its leading brand and seeing a value share increase in 2019. Recent innovations from the brand included Lurpak Softest, which hit shelves in May 2018.

Kerrygold Spreadable and Müller lose listings in key retailers

Challenges in the butter and spreads category are visible in terms of key manufacturers losing their listings in top retailers. Kerrygold Spreadable was axed by Tesco in May 2018, and the brand’s block butters lost significant space as a result of the latest phase of the supermarket’s Project Reset.

Resurgence in local butters demonstrates consumers value British provenance

British provenance is increasingly seen as synonymous with quality, and is a leading driver of consumer choice. Anchor rebranded its butter to put the British flag on the front of the pack in 2017, which appears to have been successful, with its sales soaring during 2018 and 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in United Kingdom?
What are the major brands in United Kingdom?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Consumers’ search for natural boosts sales of butter but other categories struggle

Free-from trends expand in butter and spread to address health concerns

Less processing and fewer artificial ingredients are valued by consumers

COMPETITIVE LANDSCAPE

New convenient launches boost the share of leading player Arla Foods

Kerrygold Spreadable and Müller lose listings in key retailers

Resurgence in local butters demonstrates consumers value British provenance

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Meat substitutes and milk alternatives continue to expand in foodservice
Changing breakfast consumption leads to growth in breakfast cereals through foodservice
Vegetable chips, popcorn and sweet potato fries increase in popularity in foodservice

Consumer Foodservice

Delivery services expand, offering convenience to consumers, but there are concerns
Lower consumer confidence reduces visits to foodservice outlets
Diversification as retailers move into foodservice and the overall dining experience becomes more important

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ search for natural boosts sales of butter but other categories struggle

Free-from trends expand in butter and spread to address health concerns

Less processing and fewer artificial ingredients are valued by consumers

COMPETITIVE LANDSCAPE

New convenient launches boost the share of leading player Arla Foods

Kerrygold Spreadable and Müller lose listings in key retailers

Resurgence in local butters demonstrates consumers value British provenance

Overview

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Overview

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Table of Contents

Butter and Spreads in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Consumers’ search for natural boosts sales of butter but other categories struggle

Free-from trends expand in butter and spread to address health concerns

Less processing and fewer artificial ingredients are valued by consumers

COMPETITIVE LANDSCAPE

New convenient launches boost the share of leading player Arla Foods

Kerrygold Spreadable and Müller lose listings in key retailers

Resurgence in local butters demonstrates consumers value British provenance

CATEGORY DATA

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation

Demand increases for healthy and convenient products

Private label maintains share growth due to offering quality at low prices

Consumers increasingly buy their groceries online

Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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