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Country Report

Butter and Margarine in

Butter and Spreads in Spain

20 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The healthy eating trend hampers the performance of butter and spreads

Rising awareness regarding health and diet amongst Spaniards negatively affected sales of butter and spreads, which saw declines in both value and volume terms in 2018. Consumers are increasingly convinced that these products should be eaten less frequently, as they are perceived as less healthy than olive oil.

Butter gains share, to the detriment of margarine and spreads

Butter recorded the highest growth rate in 2018, following the trend of recent years, and in contrast to margarine and spreads, which continued to decline. The main reason was the substitution of margarine, which still accounted for more than half of sales in value terms in 2018, but which was losing share due to concerns regarding its safety and the risks associated with its consumption.

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

Growing awareness of lactose intolerance amongst Spanish consumers contributed to the development of the lactose-free segment, with the release of new products by the main leaders in the category in the last couple of years. Examples are the first versions of lactose-free butter produced by Corporación Alimentária Peñasanta (CAPSA) and the line of lactose-free butter from Spanish leading retailer Mercadona.

COMPETITIVE LANDSCAPE

Grupo Unilever España sells its margarine division to KKR

Grupo Unilever España led butter and spreads in Spain in value terms in 2018. Its leadership of the category can largely be explained by its dominance within margarine and spreads, in which it holds more than half of value sales with recognised brands such as Tulipán, Flora and Flora pro-activ.

Private label sees uneven performances

Private label has witnessed uneven performances in the different categories within butter and spreads. On the one hand, within butter private label has managed to gain share, especially in segments with a healthier nutritional profile, such as reduced salt butter or reduced fat butter.

Convenience and health shape innovation within butter and spreads

Most innovations in 2018 focused on butter, with the launch of new products related to cooking, as well as premium, low salt and functional presentations. Examples of products developed during the last year include the new Anchor premium butter without salt for cooking from Fonterra Co-operative Group and the new individual formats of ready-to-eat butter from Corman.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Spain?
What are the major brands in Spain?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Spain - Category analysis

HEADLINES

PROSPECTS

The healthy eating trend hampers the performance of butter and spreads

Butter gains share, to the detriment of margarine and spreads

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

COMPETITIVE LANDSCAPE

Grupo Unilever España sells its margarine division to KKR

Private label sees uneven performances

Convenience and health shape innovation within butter and spreads

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice

The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies

Consumer Foodservice

Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

The healthy eating trend hampers the performance of butter and spreads

Butter gains share, to the detriment of margarine and spreads

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

COMPETITIVE LANDSCAPE

Grupo Unilever España sells its margarine division to KKR

Private label sees uneven performances

Convenience and health shape innovation within butter and spreads

Overview

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Overview

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Table of Contents

Butter and Spreads in Spain - Category analysis

HEADLINES

PROSPECTS

The healthy eating trend hampers the performance of butter and spreads

Butter gains share, to the detriment of margarine and spreads

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

COMPETITIVE LANDSCAPE

Grupo Unilever España sells its margarine division to KKR

Private label sees uneven performances

Convenience and health shape innovation within butter and spreads

CATEGORY DATA

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace

War on food waste suppresses retail volume sales across packaged food

Private label remains a strong player despite facing headwinds in some categories

Modern grocery retailers to become even more dominant in packaged food retailing

Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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