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Country Report

Butter and Margarine in

Butter and Spreads in Spain

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining demand for margarine and spreads negatively influences performance of overall category

Butter and spreads continued to suffer from declining current value and retail volume sales in 2019, driven by the weak performance of the largest category of margarine and spreads. Increasing consumer concern over eating habits has negatively impacted demand for margarine and spreads, due to the latter’s unhealthy perception, driving a decline in both current value and volume terms.

Butter continues to gain share due to healthier perception

Butter continued to record a positive performance in 2019 in both current value and retail volume terms, offsetting greater decline for butter and spreads. Butter is beginning to regain some popularity in Spain, as it benefits from having more of a healthier perception amongst local consumers, as it contains fewer added ingredients and is therefore appreciated by consumers who try to eat “clean” food, leading to a positive performance which is predicted to continue into the forecast period.

Organic and premium products increase their presence in Spanish retailers

Due to the natural trend driving the decline of margarine and the growth of butter in Spain, in addition to the consideration of flavour as a main attribute, there is an increasing availability of organic and premium products within this category. On the one hand, naturalness and traditionality of butter enhances the consumption of organic produce due to its natural composition.

COMPETITIVE LANDSCAPE

Health drives Unilever’s innovative commitment

Despite the overall decline of butter and spreads in 2019, and a change in global brand ownership for its well-known brands Flora, Tulipán and Artua towards the end of the review period, leading player Group Unilever España continued to show commit to innovation with health as a driver. Flagship brand Flora launched a new variety in Spain using walnut oil under the name “Essence”, which is free from preservatives, lactose, palm oil and gluten.

Mercadona innovates with new flavours for butter under private label line Hacendado

Butter is a traditional category with limited innovation in terms of flavours but continues to perform well due to is healthier perception compared to margarine and spreads, led by Asturiana from Corporación Alimentaria Peñasanta SA (CAPSA), which recorded double-digit value growth in 2019. However, a number of retailers are also present in the category with their affordable private label lines, including second-ranked Mercadona which launched a novel product in 2019 that combines innovation with a premium concept, introducing new flavours under its line Hacendado.

New organic and premium launches

Brands within butter and spreads continued to look to innovation to attract consumers, in line with the trend towards organic and premium products. In terms of organic innovation, Organic milk brand Únicla added butter to its range, using milk produced from farms certified in animal welfare, and presented in a 250g can format.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Spain?
What are the major brands in Spain?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Spain - Category analysis

HEADLINES

PROSPECTS

Declining demand for margarine and spreads negatively influences performance of overall category

Butter continues to gain share due to healthier perception

Organic and premium products increase their presence in Spanish retailers

COMPETITIVE LANDSCAPE

Health drives Unilever’s innovative commitment

Mercadona innovates with new flavours for butter under private label line Hacendado

New organic and premium launches

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Foodservice growth proves appealing to retail packaged food players, as they seek sales growth and to utilise production capacity
Tourist demand offers potential for chilled products
Strong new product development as players capitalise on foodservice opportunities

Consumer Foodservice

Consumer foodservice continues to recover as economic uncertainty eases and tourist numbers rise
Elderly and solo diners set to gain significance as household sizes diminish and the population ages
Premiumisation increases as economic growth continues

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining demand for margarine and spreads negatively influences performance of overall category

Butter continues to gain share due to healthier perception

Organic and premium products increase their presence in Spanish retailers

COMPETITIVE LANDSCAPE

Health drives Unilever’s innovative commitment

Mercadona innovates with new flavours for butter under private label line Hacendado

New organic and premium launches

Overview

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Overview

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Table of Contents

Butter and Spreads in Spain - Category analysis

HEADLINES

PROSPECTS

Declining demand for margarine and spreads negatively influences performance of overall category

Butter continues to gain share due to healthier perception

Organic and premium products increase their presence in Spanish retailers

COMPETITIVE LANDSCAPE

Health drives Unilever’s innovative commitment

Mercadona innovates with new flavours for butter under private label line Hacendado

New organic and premium launches

CATEGORY DATA

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery encourages premiumisation, with consumers trading up in search of indulgence, convenience and health

Free-from products expand range as consumer demand soars

Private label retains strong appeal to price-sensitive consumers

Modern grocery retailers further extend dominance as chains of all sizes expand

Premiumisation trend counterbalanced by price-sensitivity, with slow growth ahead

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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