Retail constant value sales of butter and spreads will continue to fall throughout the forecast period—albeit at a much slower rate than in 2022, as inflationary pressure is likely to ease. Rising retail constant value sales of butter will be more than offset by a decline in demand for margarine and spreads.
Plant-based products will continue to grow in popularity throughout the forecast period, amid widening distribution and increased consumer awareness. Manufacturers are likely to increasingly stress the sustainability of plant-based butter in their marketing, as the carbon footprint of traditional butter is quite high.
Demand for cooking fats is very low in Spain, as local consumers generally use olive oil (or cheaper alternatives like sunflower oil) for cooking, and this is unlikely to change during the forecast period, as the latter is regarded as both healthy and natural. However, Spanish consumers are gradually becoming more cosmopolitan in their tastes, and this is reflected in growing demand for niche products like ghee (clarified butter), which is used to prepare a variety of Middle Eastern and Indian dishes.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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