Butter is projected to be the most dynamic category within butter and spreads over the forecast period with the category set to see positive growth in volume and value terms (at constant 2023 prices). The younger generation of Spaniards are adopting new consumer dietary habits that have been seen in other European countries.
Cooking fats is likely to remain a niche in Spain with limited demand. Ghee butter, popular in other countries and viewed as a healthier alternative to spreads, will remain out of reach for the mass consumer being distributed mainly via specialised health stores (eg Herbolarios).
Sustainability is a long-term trend that is expected to accelerate and which is likely to increasingly inform new innovations over the forecast period. Despite the efforts of industry players to postpone changes in the law, the new tax on non-reusable plastic came into force in January 2023 which is aiming to encourage more sustainable practices.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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