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Country Report

Butter and Margarine in

Butter and Spreads in Spain

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Butter and spreads likely to benefit from consumers having more time to cook at home due to lockdown restrictions in 2020

Butter and spreads is likely to benefit from COVID-19, as the lockdown measures closed restaurants and restrained consumers to their homes for most of 2020. As a result, demand for butter in particular increased as on one hand cooking at-home became a necessity, and on the other an opportunity to try new recipes.

Plant-based products and bio references set to increase their presence in Spain in 2020

In the beginning of 2020, GA Alimentaria relaunched its range of Luxmar margarines, in response to the growing demand for plant-based products. Luxmar Soja-Coco is locally produced in Spain and certified by the European Vegetarian Union.

Upfield España SLU leads innovation in 2020 with health-based commitment

Leading player Upfield España SLU continued to show commitment to innovation with health as a driver in 2020. Following the trend of healthier products, Upfield España has focused its attention, in the last two years, mainly on the flagship Flora brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Spain?
What are the major brands in Spain?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads likely to benefit from consumers having more time to cook at home due to lockdown restrictions in 2020

Plant-based products and bio references set to increase their presence in Spain in 2020

Upfield España SLU leads innovation in 2020 with health-based commitment

RECOVERY AND OPPORTUNITIES

Over the forecast period, vegetable and fruit based launches are expected to grow due to the demand for healthier and more natural products

Ethical and ecological concerns are likely to gain traction over the forecast period compelling brands to create more transparent labels

Opportunity for growth for healthy alternatives in spreads over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales of packaged food to foodservice is impacted negatively as outlets close and tourism declines
The impact of COVID-19 leads to smaller players leaving the landscape, reducing sales of packaged goods to foodservice
Product development previously focused on foodservice opportunities, whereas packaged food players focus on adapting in 2020

Consumer Foodservice

The lockdown forces foodservice outlets to close, increasing consumers interest in home cooking

Foodservice delivery apps experience an increase in orders, as flexibility is key for players to survive

Foodservice suffers from a lack of tourists, as the government plans to aid tourism recovery

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter and spreads likely to benefit from consumers having more time to cook at home due to lockdown restrictions in 2020

Plant-based products and bio references set to increase their presence in Spain in 2020

Upfield España SLU leads innovation in 2020 with health-based commitment

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads likely to benefit from consumers having more time to cook at home due to lockdown restrictions in 2020

Plant-based products and bio references set to increase their presence in Spain in 2020

Upfield España SLU leads innovation in 2020 with health-based commitment

RECOVERY AND OPPORTUNITIES

Over the forecast period, vegetable and fruit based launches are expected to grow due to the demand for healthier and more natural products

Ethical and ecological concerns are likely to gain traction over the forecast period compelling brands to create more transparent labels

Opportunity for growth for healthy alternatives in spreads over the forecast period

CATEGORY DATA

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Foodservice delivery apps experience an increase in orders, as flexibility is key for players to survive

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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