Executive Summary

Aug 2018
PROSPECTS
The healthy eating trend hampers the performance of butter and spreads

Rising awareness regarding health and diet amongst Spaniards negatively affected sales of butter and spreads, which saw declines in both value and volume terms in 2018. Consumers are increasingly convinced that these products should be eaten less frequently, as they are perceived as less healthy than olive oil.

Butter gains share, to the detriment of margarine and spreads

Butter recorded the highest growth rate in 2018, following the trend of recent years, and in contrast to margarine and spreads, which continued to decline. The main reason was the substitution of margarine, which still accounted for more than half of sales in value terms in 2018, but which was losing share due to concerns regarding its safety and the risks associated with its consumption.

Rising awareness of lactose intolerance drives sales of lactose-free butter and margarine

Growing awareness of lactose intolerance amongst Spanish consumers contributed to the development of the lactose-free segment, with the release of new products by the main leaders in the category in the last couple of years. Examples are the first versions of lactose-free butter produced by Corporación Alimentária Peñasanta (CAPSA) and the line of lactose-free butter from Spanish leading retailer Mercadona.

COMPETITIVE LANDSCAPE
Grupo Unilever España sells its margarine division to KKR

Grupo Unilever España led butter and spreads in Spain in value terms in 2018. Its leadership of the category can largely be explained by its dominance within margarine and spreads, in which it holds more than half of value sales with recognised brands such as Tulipán, Flora and Flora pro-activ.

Private label sees uneven performances

Private label has witnessed uneven performances in the different categories within butter and spreads. On the one hand, within butter private label has managed to gain share, especially in segments with a healthier nutritional profile, such as reduced salt butter or reduced fat butter.

Convenience and health shape innovation within butter and spreads

Most innovations in 2018 focused on butter, with the launch of new products related to cooking, as well as premium, low salt and functional presentations. Examples of products developed during the last year include the new Anchor premium butter without salt for cooking from Fonterra Co-operative Group and the new individual formats of ready-to-eat butter from Corman.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Spain?
  • What are the major brands in Spain?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace
War on food waste suppresses retail volume sales across packaged food
Private label remains a strong player despite facing headwinds in some categories
Modern grocery retailers to become even more dominant in packaged food retailing
Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice
The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies
Consumer Foodservice
Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources