Country Report

Butter and Margarine in

Butter and Spreads in India

Sep 2020

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Executive Summary

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2020 IMPACT

Butter growth supported by increased use in home-cooking

Butter is maintaining a strong growth rate in 2020 despite the COVID-19 lockdown. A staple item available through grocery stores, butter is benefiting from increased use in home-cooking as consumers are confined to their homes.

Ghee benefits from strong role in traditional cuisine

Ghee, a clarified butter included in the cooking fats category of butter and spreads, has seen away-from-home consumption shift to consumers’ homes as a result of lockdown. Moreover, ghee is seeing sales bolstered by consumers cooking more traditional sweets at home as they take advantage of more leisure time and look to treat children kept home from school.

Gujarat Co-operative Milk Marketing Federation has strength to respond to novel conditions

Gujarat Co-operative Milk Marketing Federation’s leading position in butter and spreads is founded on its robust supply chain and high levels of consumer trust for its Amul brand. The company’s strong financial position allowed it to respond rapidly to the new demands of lockdown, procuring higher quantities of milk and converting the excess into value-added milk products, as well as increasing its spend on marketing in an effort to gain share from rivals.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in India?
What are the major brands in India?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter growth supported by increased use in home-cooking

Ghee benefits from strong role in traditional cuisine

Gujarat Co-operative Milk Marketing Federation has strength to respond to novel conditions

RECOVERY AND OPPORTUNITIES

Butter and spreads expected to see consistent growth

Ghee has role in medicinal and religious practices

Increased hygiene-consciousness to boost performance of packaged products

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice severely impacted by social distancing and imposition of lockdowns
Ice cream and edible oils witness strong declines
Recovery not expected until 2021

Consumer Foodservice

Fight back starts as consumer foodservice players engage in extraordinary measures to maintain their operations
Food delivery resilient compared to dine in with recovery nearing pre-COVID levels
New social engagement constructs encourage some consumers to dine at home

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 19 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 20 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 22 Penetration of Private Label by Category: % Value 2015-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Butter growth supported by increased use in home-cooking

Ghee benefits from strong role in traditional cuisine

Gujarat Co-operative Milk Marketing Federation has strength to respond to novel conditions

Overview

Why buy this report?

Samples

Overview

Why buy this report?

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Table of Contents

Butter and Spreads in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Butter growth supported by increased use in home-cooking

Ghee benefits from strong role in traditional cuisine

Gujarat Co-operative Milk Marketing Federation has strength to respond to novel conditions

RECOVERY AND OPPORTUNITIES

Butter and spreads expected to see consistent growth

Ghee has role in medicinal and religious practices

Increased hygiene-consciousness to boost performance of packaged products

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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