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Butter is maintaining a strong growth rate in 2020 despite the COVID-19 lockdown. A staple item available through grocery stores, butter is benefiting from increased use in home-cooking as consumers are confined to their homes.
Ghee, a clarified butter included in the cooking fats category of butter and spreads, has seen away-from-home consumption shift to consumers’ homes as a result of lockdown. Moreover, ghee is seeing sales bolstered by consumers cooking more traditional sweets at home as they take advantage of more leisure time and look to treat children kept home from school.
Gujarat Co-operative Milk Marketing Federation’s leading position in butter and spreads is founded on its robust supply chain and high levels of consumer trust for its Amul brand. The company’s strong financial position allowed it to respond rapidly to the new demands of lockdown, procuring higher quantities of milk and converting the excess into value-added milk products, as well as increasing its spend on marketing in an effort to gain share from rivals.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.
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