Country Report

Butter and Margarine in

Butter and Spreads in India

23 pages, Sep 2018

US$990

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Executive Summary

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PROSPECTS

Rising demand continues to drive sales of butter

Butter continued to perform well in 2018, with sales primarily driven by stronger household consumption. Although extensively used for cooking, butter is also a popular spread on bread.

Rising consumption and stronger awareness drive sales of ghee

Like butter, ghee is also a staple in the Indian diet and has witnessed significant growth in recent years. The migration of consumers from unpackaged to packaged ghee has been a major growth driver, supported by the wider availability of packaged ghee, which can be purchased cheaply in small packs for just INR5 or INR10.

Pricing to play a crucial role in the future

The introduction of a Goods and Services Tax did not have the intended impact on the retail prices of butter, ghee and margarine as, even with a flat tax rate of 12%, manufacturers have not been able to pass on the benefits to end consumers. As a result, retail and unit prices did not fall as per initial expectations.

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation remains the clear leader in butter and spreads

Gujarat Co-operative Milk Marketing Federation remained the clear leader in butter and spreads in 2018. This position can be attributed to its robust supply chain, which ensures a steady supply of butter, ghee and other products to its distributors.

Various initiatives help Patanjali Ayurved to increase its sales

Patanjali Ayurved has undertaken a range of marketing and advertising initiatives to help drive its sales. Focusing on “Made in India” campaigns which promote localisation and home-grown products, the company has been aggressively positioning itself as a domestic provider of natural/organic products.

Margarine to impact sales of butter due to higher retail margins

Although accounting for just a small share of sales in butter and spreads, margarine is expected to continue to record double-digit growth rates over the forecast period. Considered a cheaper alternative to butter, sales will be driven primarily by roadside eateries and other small-to-medium sized restaurants and the fact that margarine offers better margins to wholesalers and retailers than butter.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in India?
What are the major brands in India?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food

Smaller pack sizes become increasingly popular due to healthy living

Competition intensifies as manufacturers fight to retain or gain share

Modern grocery retailers slowly gaining share from traditional grocery retailers

Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice

Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions

Affordability coupled with desire for experience drives consumer foodservice

Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising demand continues to drive sales of butter

Rising consumption and stronger awareness drive sales of ghee

Pricing to play a crucial role in the future

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation remains the clear leader in butter and spreads

Various initiatives help Patanjali Ayurved to increase its sales

Margarine to impact sales of butter due to higher retail margins

Overview

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Samples

Overview

Why buy this report?

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Table of Contents

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food

Smaller pack sizes become increasingly popular due to healthy living

Competition intensifies as manufacturers fight to retain or gain share

Modern grocery retailers slowly gaining share from traditional grocery retailers

Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions

Affordability coupled with desire for experience drives consumer foodservice

Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

MARKET DATA

SOURCES

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