Country Report

Butter and Margarine in

Butter and Spreads in India

Sep 2019

US$990

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Executive Summary

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PROSPECTS

Changed cooking habits drive demand for butter

Western influence on cooking methods has promoted the use of butter. Butter is more widely used in baking which is becoming a more common practice in urban households.

Changing lifestyles and increased availability drive sales of ghee

Ghee is one of the staples in the Indian diet and has witnessed significant growth despite being a mature category. Along with its household use, ghee is also used for medicinal and religious purposes.

Change in regulation might impact sales of margarine

Margarine and spreads registered an increase in sales in 2019 primarily due to lower prices compared to butter. In line with retail sales, foodservice also witnessed a proportionate increase in volume.

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation continues to remain the clear leader in butter and spreads

Gujarat Co-operative Milk Marketing Federation remained the leading company in butter and spreads in 2019.

Patanjali Ayurved manages to maintain share despite slowdown

Patanjali Ayurved maintained a major share in butter and spreads despite slow growth. The slowdown is attributed to distribution not being able to keep up with increasing sales and an inability to adapt to the GST impacting negatively on its sales.

Zydus Wellness Ltd dominates margarine in India

Zydus Wellness Ltd with its brand Nutralite continues to dominate margarine in India. The main driver of growth is that Nutralite is positioned as a healthier substitute for butter.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in India?
What are the major brands in India?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in India - Category analysis

HEADLINES

PROSPECTS

Changed cooking habits drive demand for butter

Changing lifestyles and increased availability drive sales of ghee

Change in regulation might impact sales of margarine

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation continues to remain the clear leader in butter and spreads

Patanjali Ayurved manages to maintain share despite slowdown

Zydus Wellness Ltd dominates margarine in India

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Cheese benefits from Western and traditional appeal alike
Café and coffee culture boosts demand for milk and premium options
Sauces, dressings and condiments benefits from demand for international foodservice

Consumer Foodservice

Health and wellness offerings perform well, including organic options
Technology plays growing role in consumer foodservice
Slowdown in economic growth hits hard in 2019

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Butter and Spreads in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changed cooking habits drive demand for butter

Changing lifestyles and increased availability drive sales of ghee

Change in regulation might impact sales of margarine

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation continues to remain the clear leader in butter and spreads

Patanjali Ayurved manages to maintain share despite slowdown

Zydus Wellness Ltd dominates margarine in India

Overview

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Overview

Why buy this report?

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Table of Contents

Butter and Spreads in India - Category analysis

HEADLINES

PROSPECTS

Changed cooking habits drive demand for butter

Changing lifestyles and increased availability drive sales of ghee

Change in regulation might impact sales of margarine

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation continues to remain the clear leader in butter and spreads

Patanjali Ayurved manages to maintain share despite slowdown

Zydus Wellness Ltd dominates margarine in India

CATEGORY DATA

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Shift from unpackaged to packaged food drives growth but small pack sizes and economy options remain popular

Flavours, health and local flavours in focus in 2019

Leading players focus on premium new product development as they woo quality-conscious consumers

Cold chain improvements improve rural distribution

Strong growth ahead as mid-income group continues to expand and players innovate further

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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