Growing demand for butter in South Korea is likely to persist over the forecast period, fuelled by the popularity of imported brands. In contrast, domestic butter brands are likely to be challenged, especially from 2026 when tariffs on all types of dairy products are predicted to be lifted, without quotas.
Unsalted butter is gaining ground amid the growing "Healthy Pleasure" trend, which focuses on balancing health and pleasure with a more positive attitude rather than being stressed by life’s pressures. In this sense, a series of foods with low salt, sugar or calories are welcomed by health- or calorie-concerned consumers, ranging from packaged food to beverages that include soft drinks and alcohol.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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