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Learn moreOct 2020
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Butter sales spiked during the social distancing period in the COVID-19 pandemic. With people following stay-at-home guidelines and remaining inside, South Korean consumers were missing their visits to cafés and bakeries, and instead turned to making cakes and desserts at home.
The popularity of imported butter has continued on its positive growth trajectory in 2020, in line with increasing awareness of healthy dietary patterns, fuelled by the COVID-19 outbreak, while growth in margarine and spreads has continued to slow. In South Korea, butter products can be classified according to milk fat content: pure and light butter.
The COVID-19 pandemic resulted in some changes to the main sales channels in butter and spreads. A surge in the use of online grocery platforms was noticed in the early pandemic stage, as with other grocery items, as people became reluctant to visit physical stores due to the fear of infection.
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Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Korea with research from Euromonitor's team of in-country analysts.
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