Country Report

Butter and Margarine in

Butter and Spreads in South Korea

17 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Imported brands bring diversification and boost sales within butter

Butter and spreads recorded only low current value growth in 2018, with butter the best performer. Consumers’ positive perceptions of the natural fats contained in butter and their effect on diet contributed to growth of butter consumption.

Tastes become more sophisticated

With increasingly sophisticated tastes, consumers have become more conscious and aware of the types of butter they purchase. They are now considering factors such as fermentation, how butter was made and ingredients, etc.

Variety increases

Due to the above trend, although butter itself did not post significant growth in 2018, variety increased, especially with regard to imported butter.

COMPETITIVE LANDSCAPE

Whilst leading domestic players lose some value share, there is an expansion of small imported brands

Seoul Dairy Cooperative recorded a solid leading position in both butter and also margarine and spreads in 2018. In South Korea, margarine is better known as vegetable butter by players using the term “butter from plant”.

Lack of awareness

As a result, many consumers still do not know the exact differences between butter and margarine, and they tend to choose products based on a brand’s power. Seoul Dairy Cooperative has the benefit of being the oldest and most-trusted dairy manufacturer in South Korea.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in South Korea?
What are the major brands in South Korea?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in South Korea - Category analysis

HEADLINES

PROSPECTS

Imported brands bring diversification and boost sales within butter

Tastes become more sophisticated

Variety increases

COMPETITIVE LANDSCAPE

Whilst leading domestic players lose some value share, there is an expansion of small imported brands

Lack of awareness

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to snack outside but eat meals at home

Home meal replacement products lead growth

CJ CheilJedang continues to lead packaged food, followed by Lotte Confectionery

Hypermarkets losing sales to convenience stores and internet retailers

Home meal replacement trend fuelling slight growth

FOODSERVICE

Sales to Foodservice

Growing popularity of snacking areas in cafés and bars
Changing alcohol consumption trends boosting sales
Ready meals foodservice sales boosted by HMR trend

Consumer Foodservice

Rising demand for quality boosts value sales per outlet
Booming demand for home meal replacements in convenience stores
Rising demand for coffee among busy consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Imported brands bring diversification and boost sales within butter

Tastes become more sophisticated

Variety increases

COMPETITIVE LANDSCAPE

Whilst leading domestic players lose some value share, there is an expansion of small imported brands

Lack of awareness

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in South Korea - Category analysis

HEADLINES

PROSPECTS

Imported brands bring diversification and boost sales within butter

Tastes become more sophisticated

Variety increases

COMPETITIVE LANDSCAPE

Whilst leading domestic players lose some value share, there is an expansion of small imported brands

Lack of awareness

CATEGORY DATA

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to snack outside but eat meals at home

Home meal replacement products lead growth

CJ CheilJedang continues to lead packaged food, followed by Lotte Confectionery

Hypermarkets losing sales to convenience stores and internet retailers

Home meal replacement trend fuelling slight growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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