Competitive Landscape
Kcg Corp Leverages Brand Engagement and Innovation to Widen Its Lead
Butter and spreads in Thailand remains a highly concentrated space, with KCG Corp Co Ltd set to significantly increase its share from 39% in 2021 to 46% in 2026, reinforcing a clear leadership position. The competitive landscape is becoming more concentrated, as the combined share of the top four companies, KCG, Unilever Thai Holdings Ltd, Mali Group 1962 Co Ltd, and Lam Soon (Thailand) PCL, is set to reach 89% in 2026.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Thailand?
- Which are the leading brands in Butter and Spreads in Thailand?
- How are products distributed in Butter and Spreads in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Thailand - Category analysis
Key Data Insights
Butter and Spreads Summary
Younger Consumers and Premiumisation Sustain Butter Growth Despite Demographic Headwinds
Orchid Captures Health-Conscious Consumers with Lactose-Free Innovation
Format Innovation Unlocks New Consumption Occasions in Mature Space
Premiumisation Is Set to Create Further Opportunities across Different Consumer Segments
Smaller Pack Sizes Can Unlock New Consumption Occasions
Health-Focused Innovation Remains an Underdeveloped White Space
Kcg Corp Leverages Brand Engagement and Innovation to Widen Its Lead
Convenience Stores Expand Reach as Consumers Demand Immediacy
Shopee and Lazada Drive Online Access to Premium Imports
Dual Wellness and Convenience Strategies Redefine Product Positioning
Cross-Merchandising and Educational Marketing Lead Recent Market Activity
Competitive Hierarchy and Retail Distribution Shifts Secure Long-Term Advantage
Dairy Products and Alternatives in Thailand - Industry Overview
2026 Developments
Key Data Insights
Selective Consumption and Category Divergence Shape Dairy Products and Alternatives in Thailand
Lactasoy Drives Protein Trend with Shelf Stable Innovation
Precision-Driven Functional Innovation to Shape Industry's Future Growth in Thailand
Dairy Will Maintain Dominance While Plant-Based Alternatives Set to Accelerate Growth
Portfolio Segmentation to Widen Access as Population Declines
Dutch Mill Sustains Lead with Innovation and Broad Reach
Convenience Chains Boost Reach as Shoppers Shift From Bulk to Proximity
Shopee and Lazada Drive Premium Dairy Online as Digital Strategies Evolve
Foodservice Strengthens Its Role as an Innovation Incubator for Thai Dairy Products and Alternatives
Format Diversification and Cross-Channel Engagement Redefine Product Development
Targeted Marketing and Flavour Extension Lead Recent Market Activity
Portfolio Agility and Brand Coherence Secure Long-Term Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!