Executive Summary

Aug 2019
PROSPECTS
New regulation has negative implications for margarine and spreads

The Ministry of Public Health’s new regulation to restrict the production, import and sale of partially hydrogenated oils, as well as food containing them, came into effect on 19 January 2019. This step was taken with trans-fat consumption being scientifically proven to increase the risk of coronary artery disease.

Foodservice sales of butter flourish as bakeries promote quality of ingredients

In terms of foodservice, volume growth benefited from the increase in the number of restaurants and cafés in the country, with Thailand’s tourism industry continuing to flourish. Nevertheless, like in the retail channel, sales of margarine and spreads declined due to the new regulation on partially hydrogenated fats.

Increased awareness of the dangers of trans fats drives demand for pure butter

As consumers become more educated on food labelling, they are scrutinising food labels more closely when shopping. With The Food and Drug Administration forcing butter manufacturers to rename their products to match the ingredient contents, butter labelling is now clearer with a specific naming convention tied to a predetermined fat content.

COMPETITIVE LANDSCAPE
Local players lead thanks to good value and trusted reputation

Imported butter brands are perceived to offer better quality, but their higher price point puts them at a disadvantage compared with local brands. Thai consumers are price-sensitive and tend to go for the more economical options.

Foodservice channel offers potential for butter brands following ban on trans fats

The foodservice channel is more lucrative for companies than the retail channel when it comes to butter and spreads, due to the high incidence of consumers of eating out. Local butter brands with more affordable price points like Allowrie, Orchid and Dannie are expanding their presence in foodservice, helped by bakeries shifting to butter as a result of the ban on trans fats.

KCG Corp maintains healthy lead with broad portfolio of local and imported brands

KCG Corp Co Ltd extended its lead in butter and spreads in 2019. The firm has its own local brands such as Allowrie and Imperial, while it also distributes several imported brands such as Président, Oldenburger and Meadow Lea.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Butter and Margarine in Thailand?
  • What are the major brands in Thailand?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Butter and Spreads in Thailand - Category analysis

HEADLINES

PROSPECTS

New regulation has negative implications for margarine and spreads
Foodservice sales of butter flourish as bakeries promote quality of ingredients
Increased awareness of the dangers of trans fats drives demand for pure butter

COMPETITIVE LANDSCAPE

Local players lead thanks to good value and trusted reputation
Foodservice channel offers potential for butter brands following ban on trans fats
KCG Corp maintains healthy lead with broad portfolio of local and imported brands

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players
Healthy living and social media both impact packaged food sales in Thailand
Small and niche brands benefit from adapting quickly to consumer tastes
The expansion into the online marketplace will drive growth for packaged food
The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice
Foodservice operators favour local manufacturers who offer more affordable products
Growth in packaged food volume sales to foodservice operators set to continue
The rise of food franchises and casual-dining results in positive value sales of packaged food to foodservice
Consumer Foodservice
Third-party online food delivery services are becoming increasingly popular
Social media influencers have an impact on the foodservice choices consumers make
Consumers are increasingly visiting buffet restaurants, to experience a variety of cuisines
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources