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Country Report

Butter and Margarine in

Butter and Spreads in Thailand

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Significant declines for butter and spreads during lockdown for both retail and foodservice due to prioritising of expenditure and lack of tourism, respectively

Pre-COVID-19, a robust health and wellness trend was increasingly influencing consumers’ purchasing decisions, with a high number of Thais avoiding food which they perceived to be harmful to their general wellbeing. This trend was further strengthened by The Ministry of Public Health’s regulation to restrict the production, import and sale of partially hydrogenated oils, as well as food containing them, which came into effect on 19 January 2019.

In line with category’s performance all players within butter and spreads record declining sales in Q2 although greater affordability supports some local brands

Domestic players continued to dominate butter and spreads in 2020, due to their familiar names and lower price points compared to imported options, which are perceived to offer better quality, but their higher price point puts them at a disadvantage compared with local products. Many Thai consumers were already price sensitive to a degree pre-pandemic, but declining demand for both butter, and margarine and spreads during the lockdown as consumers prioritised their spending, resulted in greater demand for local names.

E-commerce gains share during lockdown offering favourable price promotions and greater convenience in terms of home delivery

All major distribution channels for butter and spreads in Thailand, supermarkets, hypermarkets and independent small grocers, recorded notable declining current value sales during lockdown in line with the category’s overall performance during this period as consumers prioritised their spending. Nevertheless, the one channel to record a more positive performance in Q2 was e-commerce, which gained value share from major retailers in addition to recording impressive sales growth, albeit from a low base.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Thailand?
What are the major brands in Thailand?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

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Butter and Spreads in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant declines for butter and spreads during lockdown for both retail and foodservice due to prioritising of expenditure and lack of tourism, respectively

In line with category’s performance all players within butter and spreads record declining sales in Q2 although greater affordability supports some local brands

E-commerce gains share during lockdown offering favourable price promotions and greater convenience in terms of home delivery

RECOVERY AND OPPORTUNITIES

Retail sales of butter and spreads set to record weaker performance as consumers gradually return to foodservice

Margarine and spreads set to lose further ground to butter prompting greater development in terms of more natural ingredients to address health trends

Butter set to experience improving growth rates over course of the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Lockdown hits sales to foodservice hard
Hotel-focused products see significant negative impact
Demand for dairy products and snacks undermined by changes in lifestyle and reduction in dining-in

Consumer Foodservice

COVID-19 consolidates trend towards food delivery
Pandemic bolsters influence of smartphones and social media
Upmarket buffet trend undermined by COVID-19

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Significant declines for butter and spreads during lockdown for both retail and foodservice due to prioritising of expenditure and lack of tourism, respectively

In line with category’s performance all players within butter and spreads record declining sales in Q2 although greater affordability supports some local brands

E-commerce gains share during lockdown offering favourable price promotions and greater convenience in terms of home delivery

Overview

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Overview

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Table of Contents

Butter and Spreads in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Significant declines for butter and spreads during lockdown for both retail and foodservice due to prioritising of expenditure and lack of tourism, respectively

In line with category’s performance all players within butter and spreads record declining sales in Q2 although greater affordability supports some local brands

E-commerce gains share during lockdown offering favourable price promotions and greater convenience in terms of home delivery

RECOVERY AND OPPORTUNITIES

Retail sales of butter and spreads set to record weaker performance as consumers gradually return to foodservice

Margarine and spreads set to lose further ground to butter prompting greater development in terms of more natural ingredients to address health trends

Butter set to experience improving growth rates over course of the forecast period

CATEGORY DATA

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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