Margarine and spreads is set it remain by far the most important product category within butter and spreads throughout the forecast period. Not only does margarine benefit from its much lower unit price than butter, making it a more affordable option, but it also has a reputation for being a relatively healthy type of fat.
During the forecast period, the distribution of butter and spreads is not expected to undergo any significant changes, with smaller local grocers set to continue accounting for around half of category value sales, with supermarkets, hypermarkets and discounters set to continue accounting for the bulk of remaining sales. Discounters is likely to register particularly rapid growth in sales of butter and spreads during the forecast period as consumers are expected to become increasingly interested in retailers that offer essential foodstuffs at more affordable prices due to the impact of high inflation.
As mentioned above, one of the key factors that has underpinned high demand for margarine and spreads in Colombia in recent years is the relatively healthy image that the category has long held. However, with consumers increasingly regarding butter as the healthiest option in butter and spreads, the leading brands in margarine and spreads are expected to face a more challenging scenario as they seek to continue positioning their products as in line with the tenets of the health and wellness trend.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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