With price sensitivity and economic uncertainty remaining an issue in 2023, mainstream brands will continue to face strong competition from private label lines, including Don Olio from D1, which offers not only traditional salted and unsalted stick formats, but also a spray format. The latter has been well received by health-conscious consumers as a low-calorie food option.
Sustainability concerns regarding milk production are of increasing importance to the industry, and this has been driving the switch to plant-based alternatives in 2023. Moreover, sustainability will continue to have a strong influence on product choices during the forecast period.
The development of e-commerce and direct-to-consumer channels in butter and spreads is expected to allow brands to connect with the target audience. Through platforms such as Rappi and now Tu Orden, mainstream brands have the possibility of differentiating from private label products.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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