The versatility of butter and spreads will ensure the continued growth of the category during the forecast period. In addition to being widely used as cooking ingredient in many local dishes, butter and spreads are also commonly slathered on bread, as well as being used in baking.
The dominance of Magnolia Inc, and to a lesser extent, Fonterra Brands (Phils) In, is likely continue over the forecast period as both companies have unmatched distribution in modern retail channels. The latter’s Star Margarine also continues to be the top margarine brand sold in traditional local grocers.
18 June 2023 marked the start of the government ban on industrially produced trans-fatty acids in the Philippines, as ordered by the Department of Health and the Food and Drug Administration in 2021. The policy was implemented to address the high consumption of trans fats in the country, which is known to increase the risk of developing coronary heart disease and other conditions.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.See All of Our Definitions
This report originates from Passport, our Butter and Spreads research and analysis database.
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