Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Butter and Margarine in

Butter and Spreads in the Philippines

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Limited foodservice and home seclusion trend during lockdown result in greater retail demand for affordable margarine and spreads in Q2

Limited foodservice options and local consumers forced to spend prolonged amounts of time at home during the lockdown in response to the emergence of COVID-1 in early 2020 resulted in greater demand for butter and spreads in Q2. However, this demand continued to be driven by the larger category of margarine and spreads, preferred by many Filipinos for its greater affordability compared to butter, resulting in reduced demand for the latter during the lockdown, despite increasing interest amongst more affluent health-conscious consumers who prefer butter for its natural positioning and less processed image.

Magnolia strengthens leadership due to dominance of margarine and spreads

Magnolia Inc strengthened its overall leadership of butter and spreads in Q2 2020, due to its dominance of the largest category of margarine and spreads, in addition to further value share gain within butter through its brands including Magnolia Gold. The player also distributes the five leading brands within margarine and spreads for global brand owner San Miguel Corp, including Star due to its economy positioning and therefore appealing to price-sensitive consumers.

Major modern grocery retailers remain dominant as consumers look to reduce frequent visits to smaller outlets

Essential retailers supermarkets and hypermarkets are set to continue to dominate distribution of butter and spreads in the Philippines throughout 2020 due to the wide range of products and prices available. Convenience stores is a small channel for this category, and was adversely impacted by the pandemic, resulting in declining sales as consumers remained at home apart from visiting major grocery retailers to do large shops which would sustain them for longer and reduce their frequency in terms of leaving their homes.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Philippines?
What are the major brands in Philippines?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

Request more information

Butter and Spreads in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and home seclusion trend during lockdown result in greater retail demand for affordable margarine and spreads in Q2

Magnolia strengthens leadership due to dominance of margarine and spreads

Major modern grocery retailers remain dominant as consumers look to reduce frequent visits to smaller outlets

RECOVERY AND OPPORTUNITIES

Marginal decline in demand for retail sales of butter and spreads in 2021 in line with predicted upturn in demand through foodservice

Lack of innovation and maturity to impact margarine and spreads, while opportunities to expand category through healthier variants will appeal to more affluent consumers

Healthy attributes of butter and declining unit price set to improve demand over the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Pork-related items already off menus heading into 2020 due to negative media reports surrounding African Swine Fever
Unilever Food Solutions suffers significant drop in demand through foodservice by June 2020
Despite relaxing of lockdown measures reduced capacity and footfall heavily impacts foodservice, and therefore demand for packaged food through this channel

Consumer Foodservice

Consumer foodservice players forced to adapt to drastic declines in footfall during lockdown and beyond
Meal kits prove popular option for at-home preparation during pandemic
Concept of cloud kitchens likely to gain further momentum beyond pandemic due to shifting consumer demands

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Butter and Spreads in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Limited foodservice and home seclusion trend during lockdown result in greater retail demand for affordable margarine and spreads in Q2

Magnolia strengthens leadership due to dominance of margarine and spreads

Major modern grocery retailers remain dominant as consumers look to reduce frequent visits to smaller outlets

Overview

Why buy this report?

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Butter and Spreads in the Philippines - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited foodservice and home seclusion trend during lockdown result in greater retail demand for affordable margarine and spreads in Q2

Magnolia strengthens leadership due to dominance of margarine and spreads

Major modern grocery retailers remain dominant as consumers look to reduce frequent visits to smaller outlets

RECOVERY AND OPPORTUNITIES

Marginal decline in demand for retail sales of butter and spreads in 2021 in line with predicted upturn in demand through foodservice

Lack of innovation and maturity to impact margarine and spreads, while opportunities to expand category through healthier variants will appeal to more affluent consumers

Healthy attributes of butter and declining unit price set to improve demand over the forecast period

CATEGORY DATA

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports