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Country Report

Butter and Margarine in

Butter and Spreads in the Philippines

19 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Margarine and spreads benefits from its affordability

Butter and spreads recorded marginally faster current value growth in 2018 versus 2017. The upwards trend in the retail price of butter was among the factors that contributed to faster value growth in 2018.

Rate of innovation within butter and spreads remains low

The rate of innovation in butter and spreads remained low in 2018, with brands tweaking their product offerings as opposed to making large changes. For instance, Magnolia rebranded both Dari Creme Lite and Magnolia Gold Lite to Dari Creme Spreadable and Magnolia Spreadable, respectively, in 2017.

Innovation to remain slow

Key players are likely to continually factor in the price-sensitivity of the majority of consumers as they plan their product development activities. As a result, the introduction of health and wellness options aside from fortified and better for you options is expected to remain slow over the forecast period.

COMPETITIVE LANDSCAPE

Magnolia ranks first in butter and spreads

Magnolia continued to rank first in butter and spreads in 2018. Its success stems partly from its wide brand portfolio of butter and margarine and spreads, which allows it to serve different consumer groups; however, the economy margarine brand Star accounts for its highest value sales.

Magnolia’s dominance puts local companies ahead of multinationals

The dominance of Magnolia within butter and spreads gives local companies an edge against their multinational counterparts. In margarine and spreads, all major brands are owned by domestic players as a result of competitive pricing, brand awareness via wide product portfolios and shelf space occupancy.

Multinationals may feature in niche areas

It will likely be a challenge for multinationals to take the leadership of butter and spreads over the forecast period given the significant lead enjoyed by the local company, Magnolia; however, there are underserved areas that can provide opportunities for new entrants to find their niche. Health and wellness offerings such as those that are free from lactose, organic and naturally healthy can be explored by potential entrants to avoid competing head-on against established players.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Butter and Margarine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Butter and Margarine in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Butter and Margarine in Philippines?
What are the major brands in Philippines?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Packaged Food market research database.

Want to find out more about this report?

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Butter and Spreads in the Philippines - Category analysis

HEADLINES

PROSPECTS

Margarine and spreads benefits from its affordability

Rate of innovation within butter and spreads remains low

Innovation to remain slow

COMPETITIVE LANDSCAPE

Magnolia ranks first in butter and spreads

Magnolia’s dominance puts local companies ahead of multinationals

Multinationals may feature in niche areas

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 2 Sales of Butter and Spreads by Category: Value 2013-2018
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 7 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales improves in 2018

Differentiation is a key goal of new launches and competitive strategies

Universal Robina Corp maintains its market lead

Supermarkets and other grocery retailers remain the leading distribution channels

Slight market slowdown projected over the forecast period

FOODSERVICE

Sales to Foodservice

Increases in outlet numbers and transactions boost growth in packaged food volume sales to foodservice
Competitive landscape remains fragmented
Number of localities requiring half-cup portions of rice on foodservice menus continues to rise

Consumer Foodservice

Filipinos continue to favour more convenient and affordable foodservice options
Success of outlets selling roast chicken lifts performance of 100% home delivery/takeaway

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales improves in 2018

Differentiation is a key goal of new launches and competitive strategies

Universal Robina Corp maintains its market lead

Supermarkets and other grocery retailers remain the leading distribution channels

Slight market slowdown projected over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Filipinos continue to favour more convenient and affordable foodservice options
Success of outlets selling roast chicken lifts performance of 100% home delivery/takeaway

Category Data

Table 29 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 30 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 31 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 33 Sales of Packaged Food by Category: Volume 2013-2018
Table 34 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 35 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 36 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 37 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 38 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 39 Penetration of Private Label by Category: % Value 2013-2018
Table 40 Distribution of Packaged Food by Format: % Value 2013-2018
Table 41 Distribution of Packaged Food by Format and Category: % Value 2018
Table 42 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 43 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 44 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Butter and Spreads in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Margarine and spreads benefits from its affordability

Rate of innovation within butter and spreads remains low

Innovation to remain slow

COMPETITIVE LANDSCAPE

Magnolia ranks first in butter and spreads

Magnolia’s dominance puts local companies ahead of multinationals

Multinationals may feature in niche areas

Overview

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Samples

Overview

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Table of Contents

Butter and Spreads in the Philippines - Category analysis

HEADLINES

PROSPECTS

Margarine and spreads benefits from its affordability

Rate of innovation within butter and spreads remains low

Innovation to remain slow

COMPETITIVE LANDSCAPE

Magnolia ranks first in butter and spreads

Magnolia’s dominance puts local companies ahead of multinationals

Multinationals may feature in niche areas

CATEGORY DATA

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales improves in 2018

Differentiation is a key goal of new launches and competitive strategies

Universal Robina Corp maintains its market lead

Supermarkets and other grocery retailers remain the leading distribution channels

Slight market slowdown projected over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales improves in 2018

Differentiation is a key goal of new launches and competitive strategies

Universal Robina Corp maintains its market lead

Supermarkets and other grocery retailers remain the leading distribution channels

Slight market slowdown projected over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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