The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2021
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Limited foodservice options and local consumers forced to spend prolonged amounts of time at home during the lockdown in response to the emergence of COVID-1 in early 2020 resulted in greater demand for butter and spreads in Q2. However, this demand continued to be driven by the larger category of margarine and spreads, preferred by many Filipinos for its greater affordability compared to butter, resulting in reduced demand for the latter during the lockdown, despite increasing interest amongst more affluent health-conscious consumers who prefer butter for its natural positioning and less processed image.
Magnolia Inc strengthened its overall leadership of butter and spreads in Q2 2020, due to its dominance of the largest category of margarine and spreads, in addition to further value share gain within butter through its brands including Magnolia Gold. The player also distributes the five leading brands within margarine and spreads for global brand owner San Miguel Corp, including Star due to its economy positioning and therefore appealing to price-sensitive consumers.
Essential retailers supermarkets and hypermarkets are set to continue to dominate distribution of butter and spreads in the Philippines throughout 2020 due to the wide range of products and prices available. Convenience stores is a small channel for this category, and was adversely impacted by the pandemic, resulting in declining sales as consumers remained at home apart from visiting major grocery retailers to do large shops which would sustain them for longer and reduce their frequency in terms of leaving their homes.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Butter and Margarine industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Butter and Margarine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Butter and Margarine in Philippines market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.