Competitive Landscape
Leading Manufacturers Adjust Shares Amid Premiumisation and Market Shifts
Hair care in the UAE presented a highly concentrated landscape in 2025, with Procter & Gamble Gulf FZE, L’Oréal Middle East FZE and Unilever Gulf FZE as the dominant players. Procter & Gamble led with a 16% share in 2025, despite a steady decline from 21% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the United Arab Emirates - Category analysis
Key Data Insights
Premiumisation and Salon Expansion Drive Value Growth in Hair Care
Premiumisation and Salon Expansion Drive Value Growth in Hair Care
Brands Leverage Community and Experiential Strategies to Engage Diverse Consumers
Arab Beauty Influencers Offer Digital Recommendations for Specialised Products
Brands Prioritising Various Hair Care Needs Fuel Growth
Consumer Shift to Masstige Products Set to Drive Category Growth
Tailored Formulations and Wellness Integration to Reshape Consumer Expectations
Hair Care and Health Expected to Merge as Consumers Prioritise Hair Longevity
Leading Manufacturers Adjust Shares Amid Premiumisation and Market Shifts
Hypermarkets and Health and Beauty Specialists Lead Hair Care Distribution
Online Retail Accelerates Growth by Meeting Demand for Premium and Specialty Products
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Expatriates Fuel Demand for Premium Beauty Products
Key Data Insights
Expatriates Fuel Demand for Premium Beauty Products
Fragrances Lead Sales Growth Amid Rising Localisation and Diversity
Culturally Tailored Marketing and Campaigns Boost Sales
Asian Beauty Brands Drive Category Relevance
Local and Asian Brands to Drive Diverse Growth Amid Rising Consumer Sophistication
Fragrances to Remain Largest While Men’S Grooming Leads Growth Trajectory
Leading Manufacturers Sustain Dominance Amid Modest Shifts
Beauty Specialists Lead Distribution as Retail E-Commerce Gains Ground
Retail E-Commerce Challenges Retail Offline Dominance
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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