Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in South Korea

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite low overall growth, some categories show a remarkable increase in 2017

Premium beauty and personal care saw much slower current value growth in 2017 than in the previous 10 years. The decline in the number of Chinese tourists due to political tensions between South Korea and China strongly negatively affected premium beauty and personal care.

New channel development is critical in premium beauty and personal care

Channel shifting is noticeable in South Korea, as department stores are losing consumers to internet retailing and duty-free shops. Department stores was the traditionally popular channel for premium beauty and personal care, but continued to suffer in 2017, with no signs of recovery.

Vague line between premium and mass

There is a vague line in determining whether a brand is premium or mass. Brands positioned as premium in China may be considered as masstige in South Korea.

COMPETITIVE LANDSCAPE

Two rival domestic brands compete to conquer the market

The competition between local brands is strong, as domestic brands are no longer limited to the local market; they are competing to win global market share. LG Household & Health Care’s The History of Whoo brand and AmorePacific Corp’s Sulwhasoo are rival brands.

The use of a brand ambassador

AmorePacific is expected to aggressively market its Sulwhasoo brand during the forecast period. The brand has not had a spokesperson/brand ambassador since its launch in 1997.

Brands put more focus on the domestic market

Whilst duty-free remains one of most important retail channels in premium beauty and personal care, manufacturers are experiencing limitations from their high reliance on duty-free. After the MERS incident in 2015 and the political dispute with China in 2017, manufacturers are learning that it is crucial to structure their retail channels to minimise the effect of external factors.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in South Korea?
What are the major brands in South Korea?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Despite low overall growth, some categories show a remarkable increase in 2017

New channel development is critical in premium beauty and personal care

Vague line between premium and mass

COMPETITIVE LANDSCAPE

Two rival domestic brands compete to conquer the market

The use of a brand ambassador

Brands put more focus on the domestic market

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite low overall growth, some categories show a remarkable increase in 2017

New channel development is critical in premium beauty and personal care

Vague line between premium and mass

COMPETITIVE LANDSCAPE

Two rival domestic brands compete to conquer the market

The use of a brand ambassador

Brands put more focus on the domestic market

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Despite low overall growth, some categories show a remarkable increase in 2017

New channel development is critical in premium beauty and personal care

Vague line between premium and mass

COMPETITIVE LANDSCAPE

Two rival domestic brands compete to conquer the market

The use of a brand ambassador

Brands put more focus on the domestic market

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

DEFINITIONS

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