Gen Z and millennials prioritise self-expression and individuality, and are more willing to invest in high-quality products that align with their values. As a result, premium beauty brands that resonate with the aspirations and preferences of millennials and gen Z are experiencing remarkable success.
Premium hair care and skin care are the largest categories within premium beauty and personal care in India, and are poised to fuel the actual growth of the segment in the country. As consumers become increasingly conscious about their hair and skin health, they will be more willing to invest in high-quality products that offer superior results and address specific concerns.
In India, Ayurvedic product offerings or those based on natural offerings are generally positioned as premium in the industry. As consumers become more conscious of the ingredients they apply to their skin and hair, there is a growing preference for natural/herbal ingredient-based products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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