A healthy share of purchases in premium beauty and personal care categories such as fragrances, skin care and colour cosmetics is made in duty free shops at airports during international holidays and business travel. However, due to the second wave of the pandemic in the first half of 2021, several countries banned travel to and from India.
The pandemic triggered rapid digitalisation efforts by premium beauty and personal care retailers. These efforts were made considering that people isolated at home during 2020 and the first half of 2021 due to the pandemic, and hence did not tend to visit stores for in-person shopping.
While consumers continued to spend considerable periods of time indoors during the first half of 2021 due to the second wave of COVID-19, resulting in further remote working or the introduction of hybrid work models, socialising amongst Indians increased over the course of the year, although many remained cautious compared with the pre-pandemic years. Travel and holidays remained largely domestic in nature due to strict vaccination requirements and constant concern about the changing situation related to the pandemic.
The gen Z and gen alpha populations are groups of people that are born between 1995-2009 and 2010-2024 respectively. According to Euromonitor International’s Economies and Consumers Data, these age groups accounted for 47% of the total population in India as of 2021.
Male grooming was for a long time limited to razors, after-shave, shaving gels and deodorants. However, this has been changing for the last few years, as the modern man has been exposed to increasing online content which offers guidance around maintaining male hygiene and grooming.
There are certain factors that currently drive the purchasing decisions of consumers when it come to any beauty and personal care product. These could range from price to features.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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