Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in India

19 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Premiumisation drives growth

Premiumisation was seen within beauty and personal care in India over the review period. This trend was largely driven by rising disposable incomes, which nearly doubled between 2012 and 2017.

Premium fragrances leads premium beauty and personal care

Premium fragrances was the largest category within premium beauty and personal care in the review period, due to the popularity of both premium men’s and women’s fragrances. Demand was mainly driven by the rising grooming and hygiene trends and fashion-consciousness amongst urban consumers.

The strength of premium hair care

Premium hair care was the second largest category within premium beauty and personal care in 2017. Growth in the review period was primarily driven by marketing campaigns and retail expansion by L'Oréal India and Wella India Haircosmetics.

COMPETITIVE LANDSCAPE

L'Oréal India leads premium beauty and personal care

L'Oréal India held a good lead over its rivals in premium beauty and personal care in India in value terms in 2017. The company is considered a pioneer in premium beauty and personal care, as it was one of the earliest companies to target the premium segment in India.

Elca Cosmetics follows L'Oréal

Over the review period, Elca Cosmetics was able to firmly establish itself within premium beauty and personal care in India. The company was the first pure premium player to enter the market, and has established itself well amongst Indian consumers due to its international product portfolio and wide product range.

The expansion of L’Oréal Professionnel

L'Oréal India focused on expanding the product range of its premium hair care brand L’Oréal Professionnel during the review period. The company has been successful in establishing this brand in the Indian market by increasing awareness about salon hair care products and educating consumers about the reasons for premium hair care products being priced higher than mass brands; due to the ingredients they contain and finish they are able to provide.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in India?
What are the major brands in India?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in India - Category analysis

HEADLINES

PROSPECTS

Premiumisation drives growth

Premium fragrances leads premium beauty and personal care

The strength of premium hair care

COMPETITIVE LANDSCAPE

L'Oréal India leads premium beauty and personal care

Elca Cosmetics follows L'Oréal

The expansion of L’Oréal Professionnel

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation drives growth

Premium fragrances leads premium beauty and personal care

The strength of premium hair care

COMPETITIVE LANDSCAPE

L'Oréal India leads premium beauty and personal care

Elca Cosmetics follows L'Oréal

The expansion of L’Oréal Professionnel

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in India - Category analysis

HEADLINES

PROSPECTS

Premiumisation drives growth

Premium fragrances leads premium beauty and personal care

The strength of premium hair care

COMPETITIVE LANDSCAPE

L'Oréal India leads premium beauty and personal care

Elca Cosmetics follows L'Oréal

The expansion of L’Oréal Professionnel

CATEGORY DATA

Beauty and Personal Care in India - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2017

The impact of the implementation of Goods and Services Tax (GST)

Product innovation and customisation set to increase consumption in the future

Bath and shower and hair care will continue to dominate in value terms

Demand is expected to remain strong over the forecast period

MARKET DATA

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