Premium Beauty and Personal Care in India

PROSPECTS

Smaller pack sizes to drive demand amongst young aspirational consumers

The desire to experiment with different beauty and personal care products is growing in India, especially amongst young consumers. The need for variety and choice is one of the primary factors driving this trend.

Quick rise of beauty specialist retailers prompts the entry of international brands

The growing presence of online and offline beauty specialist retailers in India has aided the entry of international brands into the country. The rapid internet penetration coupled with rising influence of beauty bloggers and celebrities has made consumers better informed on the latest trending brands and products.

Premium colour cosmetics exhibits large growth potential

With daily make-up regimes becoming more prevalent, premium colour cosmetics will be a key category driver in the future. With growing disposable income, young women are increasing their discretionary spending, which is causing the transition from mass and masstige to premium colour cosmetic brands.

COMPETITIVE LANDSCAPE

L’Oréal India maintains its top position

L’Oréal India continued to dominate premium beauty and personal care in 2018 due to its strong portfolio of brands including L’Oréal Professional, Vichy and Kiehl’s. In 2019, the company launched an interactive advertising campaign for its new hair colour from L’Oréal Professional – Parisian Cool.

Elca Cosmetics strengthens its position in premium beauty and personal care

Elca Cosmetics strengthened its position within the category in 2018; however, it trails behind the category leader by a wide margin. The company continued to focus on its freestanding stores strategy with more attention on growth in retail through its dealers in sync with the parent company (Estée Lauder Cos) strategy for the Mac, Estée Lauder, Clinique and Bobbi Brown brands.

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