Even stronger current value growth rates are expected for premium beauty and personal care in the forecast period, with growth projected across all categories. Premium colour cosmetics and fragrances in particular will benefit from the return to pre-pandemic lifestyles, as this will increase consumption occasions.
Premium beauty and personal care is expected to become more competitive over the forecast period, with the landscape increasingly accommodating new and existing players. First, various free trade agreements (FTAs) signed with countries such as Thailand, China, Australia, and New Zealand, as well as the EU, in the review period will attract a higher number of international companies, not least due to the up to 0% tariff reduction.
Other than improving their offline stores and counters in shopping centres, more premium brands are expected to gradually sell their products on premium e-commerce platforms such as Shopee Premium, or create their own mobile applications to offer consumers the most convenience. Normally, premium brands offer few discounts; therefore, Shopee Premium is forecast to be the most dynamic hub for consumers to see promotions for such products, which is not only exciting the current older customer base, but also younger consumers, who may be able to buy items on their wish list.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!