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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Turkey

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Banning of credit card instalments hinders premium growth

The recent rise in premium sales share has slowed following legislation banning credit card instalments in September 2016. It is expected that mass growth will be higher than for premium products as the credit card instalment ban is likely to continue, despite the efforts of beauty specialists.

Premium beauty and personal care for men to support growth

The fact that Turkish men are becoming increasingly image conscious, from skin care to hair care, helped boost premium sales over the review period. Traditionally, men have preferred to spend money on luxury timepieces, accessories and writing instruments.

Millennials to drive premium sales

Premium beauty and personal care companies are looking to attract consumers at an earlier age. Producers increasingly see millennials as future consumers and are tailoring their ranges to their preferences (eg environmentally friendly).

COMPETITIVE LANDSCAPE

L’Oréal becomes leading premium player

L’Oréal was the leading premium company in 2017, after Procter & Gamble divested 42 brands to Coty Brands, with ranges such as Hugo Boss set to benefit from greater synergies with Coty. L’Oréal aims to maintain its leading position by launching new sophisticated products.

New innovative combination products

Added benefits, such as extra moisturising, firming, anti-stress, exfoliating, anti-aging and whitening will continue to gain popularity. Also, due to convenience and time constraints, instead of buying three different products, consumers will increasingly opt for one brand which has many benefits, such as CC and BB creams.

Galeries Lafayette boosts premium demand

Premium beauty and personal care saw strong growth due to heavy advertising and the opening of new beauty specialist retailers and shopping malls, as well as increased availability, especially of luxury colour cosmetics and fragrances. Turkey’s new Galeries Lafayette cosmetics store provides a unique offer to consumers in turkey.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Turkey?
What are the major brands in Turkey?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Turkey - Category analysis

HEADLINES

PROSPECTS

Banning of credit card instalments hinders premium growth

Premium beauty and personal care for men to support growth

Millennials to drive premium sales

COMPETITIVE LANDSCAPE

L’Oréal becomes leading premium player

New innovative combination products

Galeries Lafayette boosts premium demand

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Banning of credit card instalments hinders premium growth

Premium beauty and personal care for men to support growth

Millennials to drive premium sales

COMPETITIVE LANDSCAPE

L’Oréal becomes leading premium player

New innovative combination products

Galeries Lafayette boosts premium demand

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Premium Beauty and Personal Care in Turkey - Category analysis

HEADLINES

PROSPECTS

Banning of credit card instalments hinders premium growth

Premium beauty and personal care for men to support growth

Millennials to drive premium sales

COMPETITIVE LANDSCAPE

L’Oréal becomes leading premium player

New innovative combination products

Galeries Lafayette boosts premium demand

CATEGORY DATA

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

SOURCES

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