Premium Beauty and Personal Care in the United Kingdom

PROSPECTS

Premium colour cosmetics set to drive the overall category over the forecast period

Premium colour cosmetics is set to be the fastest-growing category over the forecast period, thanks to the ongoing popularity of globally renowned players and their stable of brands, such as Estée Lauder, Mac and Clinique brands. Moreover, like many of its competitors, Estée Lauder is set to continue collaborations with celebrities such as Victoria Beckham, while Fenty is currently collaborating with singer Rhianna.

Rise in popularity of personalised and bespoke products

Consumers are increasingly demanding products that are specific for their skin type, with demand also extending to customer service. In order to meet this demand companies are becoming increasingly reliant on technology.

Transparency to drive loyalty

Consumers are becoming better educated about the ingredients used in products and more aware of brand activities. As part of the natural, clean and organic trend, consumers are paying more attention to how effective these products are and increasingly want to know about ingredients that are being used.

COMPETITIVE LANDSCAPE

Estée Lauder leads premium beauty and personal care

Estée Lauder’s leading position remained unchallenged in the UK’s premium beauty and personal care category in 2017, with the company extending its lead further over its nearest competitor L’Oréal. Colour cosmetics continued to be a strong growth category for the company, which was assisted by an active digital strategy.

Experience becomes increasingly important

Consumers increasingly prefer to spend money on experience over products. In response players have come to create a holistic brand experience across all channels in order to engage with their consumers.

Premium beauty sales boosted by luxury divisions of the leading players

In 2017, L’Oréal reported an excellent sales performance in its luxury division thanks to brands, such as Lancôme or Kiehl’s, the sales of which rose in facial make-up and skin care. The group has also made acquisitions in order to remain competitive with regards to the rising popularity of Indie brands and has invested in expanding its digital grip on beauty with the acquisition of Modiface.

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