After the years of colour cosmetics reign, skin care has returned to the spotlight. Broadly speaking, the healthy living megatrend can be defined as the growth driver for skin care.
With no clarity around the Brexit process, consumer confidence is declining; this is reflected in premium BPC sales, which were slowing down in 2018 compared to the growth experienced from 2013 to 2017. Whilst the short-term effect of pound devaluation resulted in lower prices for premium BPC, attracting more shoppers from abroad, in 2018 prices stabilised to align with the exchange rate.
The situation in the premium BPC retail environment is not encouraging, since bricks-and-mortar traffic is not in the best shape. The House of Fraser, a premium British department store, has announced its bankruptcy.
Estée Lauder continued to lead in the premium BPC landscape in 2018, although its value share marginally declined compared to what it was in 2017. The company reported a slowdown in the UK related to negative Brexit sentiment.
As barriers to enter the beauty industry have lowered with more venture capital available, a number of smaller brands are appearing on the market. These players understand consumers better, maintaining direct conversation via social media platforms.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.