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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Taiwan

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium beauty and personal care to outperform mass beauty and personal care

The forecast period is expected to see premium beauty and personal care outperform the industry, generating a slightly higher value CAGR than mass beauty and personal care at constant 2017 prices. Consumers are shifting towards premium products as their incomes rise and their lifestyles improve, supporting growth across all categories, but with an emphasis on skin care, hair care and sun care.

Demand for premium products to continue being based on natural ingredients

With concerns in Taiwanese society over the use of chemical ingredients in many products rising, brands and manufacturers that have a natural positioning are likely to find themselves at an advantage during the forecast period. Indeed, many premium cosmetics brands now have an explicitly natural positioning and this is clearly signalled in advertising campaigns and on product labels.

Premium sets/kits set to register very strong sales growth

Premium sets/kits is set to be the most dynamic category in beauty and personal care over the forecast period as the popularity of gift sets containing skin care, fragrances and colour cosmetics continues to rise. Gifting is a very important aspect of Taiwanese culture and many people feel that it is important to signal respect, love and appreciation for others through the offering of thoughtful and useful gifts.

COMPETITIVE LANDSCAPE

Taiwan Shiseido Co Ltd maintains its position as the leading premium player

Shiseido has long been the first choice for many affluent Taiwanese people when selecting beauty and personal care products and this remains the case as the Taiwan Shiseido Co again topped the rankings of the industry’s leading premium players in 2017. Shiseido’s Japanese origins are a major advantage as Taiwanese people are generally very interested in Japanese products and brands, while the brand’s longstanding presence in Taiwan means that it has a loyal base of long-term consumers.

International brands remain dominant

Although there are some strong local players offering premium beauty and personal care products in Taiwan, sales remain dominated by major international brands. Affluent consumers of premium products are generally quite invested in the prestige and cachet that premium brands offer, especially in fragrances, colour cosmetics and, to a lesser degree, skin care.

Consumer loyalty remains stronger for premium brands than for mass brands

While many Taiwanese consumers are quite price-sensitive and fully prepared to change beauty and personal care brands on a whim, especially if price promotions make a particular item cheaper than rival products at the time of purchase, this applies much less to premium brands. One major reason for this is that the consumer base for premium beauty and personal care tends to be older and more affluent than the general population, meaning that they are generally less price-sensitive and more set in their ways when choosing products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Taiwan?
What are the major brands in Taiwan?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care to outperform mass beauty and personal care

Demand for premium products to continue being based on natural ingredients

Premium sets/kits set to register very strong sales growth

COMPETITIVE LANDSCAPE

Taiwan Shiseido Co Ltd maintains its position as the leading premium player

International brands remain dominant

Consumer loyalty remains stronger for premium brands than for mass brands

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium beauty and personal care to outperform mass beauty and personal care

Demand for premium products to continue being based on natural ingredients

Premium sets/kits set to register very strong sales growth

COMPETITIVE LANDSCAPE

Taiwan Shiseido Co Ltd maintains its position as the leading premium player

International brands remain dominant

Consumer loyalty remains stronger for premium brands than for mass brands

Overview

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Overview

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Table of Contents

Premium Beauty and Personal Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Premium beauty and personal care to outperform mass beauty and personal care

Demand for premium products to continue being based on natural ingredients

Premium sets/kits set to register very strong sales growth

COMPETITIVE LANDSCAPE

Taiwan Shiseido Co Ltd maintains its position as the leading premium player

International brands remain dominant

Consumer loyalty remains stronger for premium brands than for mass brands

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

DEFINITIONS

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