In general, there is expected to be an increase in consumers’ attention to premium brands in the forecast period, with premium beauty and personal care set to see higher current value growth than mass. This shift in behaviour can be attributed to some of the lasting changes brought about by the pandemic, with consumers placing greater emphasis on ritualistic experiences, aromatherapy, and refined skin care.
Premium colour cosmetics is finally expected to return to current value growth in 2023, and is set to return to the 2019 level of sales by the middle of the forecast period. Many consumers are still interested in make-up products that enhance their appearance and express their personal style, and will return to using such products now the mask mandate has been lifted.
Amidst the pandemic, maintaining healthy skin became even more challenging. Therefore, consumers increasingly turned to high-performance skin care brands, including both luxury and medical beauty brands with similar skin care concerns and goals, as they prioritised the efficacy of skin care products.
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Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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